Realtime Media - Capabilities

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Realtime Media - www.rtm.com - provides technology solutions for marketers with a focus on Instant Win Games, online sweepstakes, User-Gen Contests, Loyalty Programs and more. Special emphasis on Legal/Regulatory and Compliance Based Marketing Solutions as well as Social Media Integrations

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  • 1. Promotions Technology & Compliance Based Marketing Solutions
    • interactivepromotion
  • social mediastrategy
  • datasegmentation

2. RealTime Media combines creativity, technology, and regulatory expertise to create highly effective,Compliance-Based Marketing Solutions that develop 1:1 relationships byacquiring ,activatingandretainingconsumers 3. Representative Clients 4. RealTime Promotions Technology Solutions

  • Instant win promotions
  • Sweepstakes
  • Loyalty campaigns
  • User generated content
  • Watch & Win
  • Widgets
  • Social media
  • Tell A Friend
  • Custom contests
  • Incentive campaigns
  • Webisodes
  • Mobile
  • Instant messaging
  • Web 2.0 Personalization
  • Digital instant win prizes
  • Rich media, Eyeblaster, Flash
  • Integrated email services
  • Digital coupons
  • Sampling
  • Promotion microsites
  • Streaming video production and integration

5. RealTime Promotional Services

  • Strategic planning and development
  • Creative services
  • Account and project management
    • Timeline, flow chart and day to day contact
  • Technology implementation
  • Program management & administration
    • Legal services, rules, bonding & registration
    • Prizes procurement, barter & fulfillment
    • Reporting and analysis
  • Fulfillment services
  • Insured prize promotions

6. Compliance-Based Marketing

  • RTM ensures your programs comply with the rapidly changing local, state, federal and international laws:
    • CAN-SPAM ACT
    • HIPAA Regulations
    • COPPA Regulations
    • Digital Millennium Copyright Act
    • State Promotional Laws
    • State Privacy Laws
    • IRS Regulations
    • International Promotional Laws

Why? 7. Competitive Differentiation

  • Principal-level involvement on a day-to-day basis
  • Equal strength in creative, technical, and strategic marketing arenas
  • Superior project management procedures
  • Commitment to collaboration
  • Experience and flexibility

8. Reporting 9. Case Studies 10. Mac Cosmetics Hello Kitty International Widget

  • International widget available in 9 countries: US, UK, Canada, Australia, Germany, France, Korea, and Japan.
  • The promotion is entirely encapsulated in a widget for maximum social media exposure and distribution
  • First widget to allow for data transfer in Asian language character sets
  • Fresh take on Tell-A-Friend

11. OMG! Degree Girl Custom Microsite

  • Multi-phased custom microsite
  • Results:
  • Total Visitors to Branded Experience: Over 840,000
  • Registrations:50,000 +
  • 46% of registrants returned to the contest site
  • Submissions: Over 20,000
  • Opt-in:
    • 28% of Registrants opted in

12. AOL Caress Make You Skin the Ultimate Fashion Statement 13. Verizon Wireless Pick The Winning (team) Plays

  • Goal:
    • Drive awareness and activation of Verizons various team sponsorships
  • Tactics:
    • Multi-layered promotions where participants can instantly win prizes, as well as earn additional entries into the grand prize sweepstakes
    • Video of well-known team spokesmen used to enhance online experience
    • Templated program allows Verizon to deliver team specific programs
  • Results:
    • The program has been so successful that Verizon is rolling the program out to all of its team sponsorships in the NFL, NBA & NHL!

14. Sisterhood of the Traveling Pants 2 Custom Microsite

  • Total Unique Registrations: 80,000+
  • Sweepstakes Entries: 421,000+
  • Instant Win Game Plays: 402,000+
  • Tell-A-Friends sent: 18,000+
  • Tell-A-Friends who returned: 18%
  • Custom Jeans Created: 14,000(avg viewing time 1 min 28 seconds)
  • User Gen Submissions: 9,000
  • Opt-ins: 26%

15. Mazda5 Memory Challenge

  • Interactive Memory Game feature benefit statements about the car with every set of cards matched.
  • Unique Registrations
  • 35,000+
  • Returning Players
  • 630,000+
  • Instant Win Game Plays
  • 670,000+
  • Sweepstakes Entries
  • 40,000+

16. Beano Love Letter Contest

  • Goal:
  • Build brand awareness and leverage an existing TV ad campaign
  • Tactics:
  • Implement a Phased 120-day promotion
  • Develop a User-Generated Essay Contest and Voter Sweepstakes
  • Create an online Admin Tool to allow the client to review/approve the essays in real time
  • Results:
  • 16,000 registered users
  • 12,000 essay submissions
  • 34,000 votes for Top Essay
  • 700,000 page views
  • 500,000 unique visits

17. Comcast Daily Candy 100 Day Giveaway

  • Results To Date: 8/30/09
  • Total Registrations: over 155,000
  • Returning Players: 595,000
  • Instant Win Game Plays: 750,000
  • Tell A Friend Returns: 21%
  • 1-2 Many returns: 3%
  • Comcast.net & DailyCandy Opt-in: over 30% each

18. GSI Kate Spade Hawaii or Bust Sweepstakes & Instant Win

  • Total Unique Registrations:52,573
  • Total Sweepstakes Entries: 255,117
  • Instant Win Game Plays: 232,534
  • Returning Players: 179,892
  • Tell A Friend Returns: 9%

19. Smirnoff Ice Win What You Want

  • Goal:
    • Drive purchase continuity and loyalty among target consumers
  • Tactics:
    • Unique codes under the caps
    • Consumers can instantly win an eBay gift certificate ($25 - $500)
    • For each code entered consumer also received an entry into sweepstakes for a $15,000 deposit into their PayPal account
    • Consumers can enter their codes online or via text message
  • Results:
    • Over 300,000 consumer accounts created
    • Over 1.2MM unique product codes activated

20. Home Depot Ultimate Power Tool Event

  • Goal:
    • Drive target consumers into Home Depot stores to purchase their new power tools
    • Inform consumers that they can earn free Home Depot gift cards for their power tool purchases
    • Create a database of program participants for ongoing CRM
  • Tactics:
    • Consumers were encouraged to play the hourly online instant-win game daily (scratch & win)
  • Results:
    • Over 271,000 Splash page visits
    • Over 81,000 consumer accounts created
    • Over 155,000 game plays
    • 36% opt-in rate
    • 30% of tell-a-friend emails converted into program registrants

21. Thank You Frank Neill [email_address] 610-337-3600 ext 253