really connect - webinar 4 - how to create a linkedin profile that gets you noticed

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Naomi Johnson @ReallyConnect company/really-connect Groups/reallyconnect reallyconnect.com Outstanding Profiles Webinar Series Session 4: How to Create a LinkedIn Profile that will get You Noticed and Followed

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Learn what makes a great profile by getting in the mind of your audience and speaking their language. In this webinar Naomi Johnson talks through what it takes to create a great profile and why you need one. For the full webinar with Naomi Johnson and Mike Clark go to www.ReallyConnect.com/webinars

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Page 1: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Naomi Johnson

@ReallyConnect

company/really-connect

Groups/reallyconnect

reallyconnect.com

Outstanding Profiles

Webinar SeriesSession 4:

How to Create a LinkedIn Profile that will get You Noticed and

Followed

Page 2: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

LinkedIn: Productivity Tool or Time Waster

Social Media and LinkedIn Etiquette for Business Professionals

5 Ways to Make LinkedIn Work For You

How to Create a Personal Profile on LinkedIn That Gets You Noticed and Followed

How to Create a Company Profile That Gets You Noticed and Followed

How to leverage LinkedIn Recruiter Seats by Engaging the Entire Enterprise

The Webinar Series

www.reallyconnect.com/webinars

Page 3: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

+ 450 other corporates & 1000’s of SMEs

Page 4: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

[email protected]

+44 20 313 73 313

Mike Clark

Get in touch with Mike?

@MikeClark03

in/mikeclark3

groups/reallyconnect

reallyconnect.com

Worked with 1000's of small business owners to improve their sales & marketing

Provided sales and LinkedIn training for Oracle, IBM, Siemens, Wowcher and many other household blue chip companies

Passionate about empoweringpeople to use LinkedIn to produce REAL results

Page 5: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

[email protected]

+44 20 313 73 313

Bert VerdonckBert is an international keynote speaker, a LinkedIn Expert and a creative lifehacker.

Bert has trained hundreds of corporates and thousands of SMEs and freelancers.

Did you know Bert (co-)authored 6 books? Check out his LinkedIn profile for more info!

Get in touch with Bert?

@BertVerdonck

in/bertverdonck

groups/reallyconnect

reallyconnect.com

Page 6: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Naomi Johnson

Training Consultant at Really Connect, spoken with 150+ businesses

Small Business Marketing Specialist with 8 years experience

Author ‘Grassroots to Green

Shoots’ www.GrassrootstoGreenShoots.com

Naomi JohnsonGet in touch with Bert?Get in touch with Bert?

[email protected]

+44 20 313 73 313

Get in touch with Bert?

@Coach_Marketing

in/NaomiJohnsonUK

groups/reallyconnect

reallyconnect.com

Page 7: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

How to Create a LinkedIn Profile That Gets You Noticed

Page 8: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Your Personal BrandSelf Employed / Business Owner: A profile that speaks about your business?

Employed: Looking for a job or being potentially Headhunted?

Employed: Not looking for a job?

Sales Professional: Are you helping prospects learn about and relate to you?

HR: Contributing to your employer branding?

Recruiter: Standing out as a relevant agency using the top tools in the market place?

Fundraising: Involving people in your message and cause?

What does it say about you?

Page 9: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Passive

Active• Connecting with people• Commenting on Discussions

Pro-Active• Asking for Introductions• Sending ‘InMail’• Receiving referrals

• Your Profile• Rich Media Content

Page 10: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Your profile is your….

Personal Billboard available 24/7

Often your first impression

Opportunity to make a presentation to your ‘prospect’

Personal Branding

Company Branding

Page 11: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Human Beings are programmed to stereotype and ‘pigeon-hole’ people to make sense of the

world. Therefore, it is our personal responsibility to ensure that the information we share with

the world puts us in the ‘holes’ we want to be in

~ Naomi Johnson

Page 12: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

6 Key Points

1. Write your profile for your audience

2. Explain who are you

3. Engage your audience

4. Add Value and have a Call to action

5. Well Presented

6. Check how you’re perceived

Page 13: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Principles of a Good Profile… Solves a problem

Server the individual/business

Relevant and timely

Shows you as credible and trustworthy

Guides people where they should go next

Reviewed periodically

Page 14: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Well PresentedProfessional Photo

Write in 1st person

Use clearly defined and short paragraphs

Use subheadings (if necessary)

Check for Typos and Grammar

Capital letters in the traditional places

Connect to company profile

Contact information

Page 15: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Reality Check

Ask people what they think you do

Ensure the right emphasis on important parts of profile

Are people following your ‘call to action’?

Get someone to read it through

Page 16: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

LinkedIn 101

Social Selling Programme

Social Recruiting Programme

In Company Training

LinkedIn for Charities

£1 million challenge

How We Can Help

www.reallyconnect.comOr email [email protected]

Page 17: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Next Steps

If you are a:

Entrepreneur

Recruitment

Sales

Wish to discuss how LinkedIn could help you achieve your outcomes, then please book a 45 minute session with Naomi Johnson:

www.ReallyConnect.com/accelerator

Page 18: Really Connect - Webinar 4 - How to Create a LinkedIn Profile that gets you noticed

Naomi Johnson & Mike Clark

@ReallyConnect

company/really-connect

Groups/reallyconnect

reallyconnect.com

Make LinkedIn Work For You

Webinar SeriesSession 3:

5 Ways to Make LinkedIn Work for You