real multi-channel with magnolia: create once, use everywhere
TRANSCRIPT
Real multi-channel with Magnolia: create once, use everywhere
Jan HaderkaAdriaan Bloem
@adriaanbloem @rah003
Customer Experience Management
The Classic Funnel
Source: Harvard Business Review, 2010
The Modern Customer Experience Journey
Source: Harvard Business Review, 2010
Multiple Touchpoints
Multi-Channel
Standing out in a Forest
Single Source
Beautiful Leaves Everywhere
Getting back to the Roots
A Bit of History
The Good Old Days
What was a Content Management System?
“A Content Management System separates content from design,
stores it in a database, and displays it to visitors”
What is Content?
The Actual Content
The Actual Process
Your Channels
Success! …
So How do you Cope?
COPE: “Create Once, Publish Everywhere”
also known as “Single-Sourcing”
Managing Content is not about Blowing Leaves around
a Content Management System is a Tool to Help you Manage
Content
Don’t Manage Pages
Structure Content: Beware of The Blob
Single Source
Build your own COPE?
“Simplified”
Now, It’s my turn!
Loads of information to handle
Number of sources of content to feed from
Deliver all processed content to many different devices and sites
You’ve got
Personalise for all audiences Translate to different languages And do all that with increasingly high amounts of data at higher
speed
You need to
Compartmentalise!use different apps with Magnolia
Compartmentalise! use different apps with Magnolia
Specialise!use different apps with Magnolia
More info
✔
Multi-lingual
Ratings
✔
A rich experience at
migros.ch
Specialise! use different apps with Magnolia
Integrate external sources! use different Magnolia connectors
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integrate different systems processing data!
use different Magnolia connectors
Marketing Cloud or
CRM
Magnolia
Behavioural Data
Form Data
Personalisation Data
Data and Updates
Email Replicator
Form and Behavioural
Data
Scoring models,
Programs, Campaigns,
…
Email Templates
Content
Forms
Landing Pages
Personalisation
Targeted Content
Mail Traffic
But I need to find all that content!
use different search engine connectors in Magnolia
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Find all that content!
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Find all that content!
you might still use Magnolia to build pages,
but start to rely on APIs and Endpoints in Magnolia to consume
the content
Disseminate all content
Summary
Use apps to categorise your content
Use connectors to harvest processed data
Use data manipulation APIs for data production and
consumption
Soft-Layer
Unsplash / Maja
Integrations
Google Analytics
IBM Digital
Analytics
AWSJelastic
IBM Bluemix
Groovy Spring
LDAP /ADNTLM
AlfrescoCanto
Cumulus
Bright-cove
Share-point Photo-
shop
Broad-Leaf
KonaKart
IBM Smarter Commer
ce
Salesforce
SugarCRM
Campaign
Click-density
Eloqua
Optimizely
Steelhouse
Atom /RSS
AddThis
FacebookFlickr
Share-This
TwitterApache
Solr
Apache OFBiz
SAPMagento
Rack-space
Silverpop
Links to all resourcesFaceted Search Video:
https://www.youtube.com/watch?v=_nfiqLFcigo&feature=youtu.be&t=15m38s Magnolia CRM & Marketing Automation connectors:
https://www.magnolia-cms.com/about/news-events/press-releases/marketing-automation.html IBM Marketing Cloud Connector
https://documentation.magnolia-cms.com/display/DOCS/IBM+marketing+cloud+connector Oracle Eloqua Connector
https://documentation.magnolia-cms.com/display/DOCS/External+Forms+module SugarCRM Connector
https://documentation.magnolia-cms.com/display/DOCS/SugarCRM+connector Salesforce Connector
https://documentation.magnolia-cms.com/display/DOCS/Salesforce+connector Canto Cumulus Connector
https://documentation.magnolia-cms.com/display/DOCS/Cumulus+DAM+connector Amazon S3 Connector
https://documentation.magnolia-cms.com/display/DOCS/Amazon+S3+Connector+module REST (consuming data):
https://www.youtube.com/watch?v=-qI8c5BvT1M REST (exposing data to external apps):
http://www.slideshare.net/Magnolia_CMS/integrating-frontend-technologies-with-magnolia High Performance & Caching:
https://www.youtube.com/watch?v=4Fz4My0ngFQ