real magazine november 2010
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REAL Magazine November 2010 Featuring Robert Smithson, Trinity Graphic, Juvenile Diabetes Research Foundation, Lakewood Ranch, Pamela Hughes of Hughes Design Associates, Patricia Tan of Prudential Palms, Robby Brown of Green Roofing Technologies, John Cannon of John Cannon Homes and Golf Pro Chad JonesTRANSCRIPT
R E A LM A G A Z I N E
Robert SmithsonAn Eye For
Digital Creativity
Solid ColumnsArchitectural Elevation PiecesFireplace Hearths and MantlesFountainsSculpturesCarvingsOrnamentsStair TreadsBalustersFlooringWall CoveringsCounter Tops
International Artistic Stone
“When it comes to custom stone work... if you can imagine it we can make it”
Stone Marble Granite
We take pride in our hand carved natural stone masterpieces
International Artistic Stone, Inc 4420 Chenet Lane - Sarasota, FL 34238 - tel. (941) 923-7080 - fax. (941) 923-9939 - www. iasfl.com
Number one.Times two.
Signature Sotheby’s International Realty in Sarasota is merging with Premier Sotheby’s International Realty in Naples.
Now the top two names in luxury real estate on the Gulf Coast are working in unison, backed by the unrivaled resources
and worldwide prestige of Sotheby’s International Realty®. What does this mean to you? Just about everything.
SignatureSIR.com 941.364.4000
©MMX Signature Sotheby’s International Realty, licensed real estate broker. Each office is independently owned and operated. Equal housing opportunity.
What a year celebrating Lakewood Ranch’s 15th anniversary. November saw the 13th annual Tour of Homes; a resounding success. Next up, holiday celebrations on Main Street then it’s off to sweet 16.
REAL Magazine applauds this award winning master planned community.
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Ed BerthaEd BerthaNovember 2010
f r o m t h e publisherf ro m t h e publisher
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“Highest Benchmark Sale Award” recipient with sales of $13 million and $13.2 million
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Exclusive Sarasota and Longboat Key affiliate for LuxuryRealty.com
27 years of experience selling Sarasota real estate
The world of real estateis at your fingertips.
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No REALTOR has you covered better!No REALTOR has you covered better!RR
FLORIDA REALTOR
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PLYMOUTH HARBOR • “Dr Newman” • Full page 7.375 x 9.875 • Nov 2010 • REAL MAGAZINE GRIGSBY DESIGN • 561-870-3047 • [email protected]
When retired veterinary surgeon Dr. Lou Newman settled into his new home at Plymouth Harbor on Sarasota Bay, he found the personal freedom to turn his lifelong passion for photography into a new professional outlet. Dr. Newman is just one of our many second generation residents whose parents or relatives also understood the value and security of living at Plymouth Harbor.
When quality of life, smart planning and freedom to pursue passions and new interests are top priorities, Plymouth Harbor is the wise choice. Call us today for a tour of our award-winning campus, luxury accommodations and amenities.
700 John Ringling Blvd • Sarasota, Florida 34236 (941) 365-2600 • www.PlymouthHarbor.org
Sarasota’s First Choice in Continuing Care Retirement Communities A Not-For-Profit Continuing Care Retirement Community (CCRC) OIR #88039
PLYMOUTH HARBOR – THE PLACE TO PURSUE PASSIONS
Deborah Beacham, P.A. REALTOR®, CRS, GRI, TRC Your Luxury Waterfront Specialist
A solid performer – year after year Ranks 8th YTD Sales Volume out of 3,200 Sarasota Realtors
www.DeborahBeacham.com 941.376.2688
Selling luxury real estate in tough economic times…
…takes more than a little luck and being in the right place at the right time…
Photography by Giovanni Lunardi
ta b l e o f c o n t e n t st a b l e o f c o n t e n t s
PHPamela Hughes
HUGHES DESIGN ASSOCIATESSpecializing in luxury residential interiors
Photography by Giovanni Lunardi
Washington 703 442 3200Sarasota 941 922 4767
w w w . h u g h e s d e s . c o m
On the Cover24 Robert Smithson
An Eye For Digital Creativity
by Kacey C. Krznaric
Invitation Only42 Juvenile Diabetes Research Foundation:
Dedicated to Finding A Cure
by Lalaena Gonzalez-Figueroa
In the News20 International Artistic Stone, Tour of Homes
Realtor/Builder Kickoff, Keller Williams
21 Kate Rossi, Home Resource, Alyssa Nohren
Events14 International Artistic Stone
34 Tour of Homes Realtor/Builder Kickoff
38 Lakewood Ranch Tour of Homes
Perspectives12 Design Lines – Buying Art
by Pamela Hughes
22 Interview with John Cannon
by Ed Bertha
36 Increase Sales with Underused Loan Products
by CJ Coury
40 Going Global – Citizens of the World...
Bridging The Cultural Divide
by Patricia Tan
46 Developing Better Balance
During Your Golf Swing
by Chad Jones
ta b l e o f c o n t e n t st a b l e o f c o n t e n t s
12
24
42
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www.lunardi.com941-359-9155
Elegant PortraitsExquisite ArchitecturalInteriors & Exteriors
REAL Magazine is produced monthly by Enterprise Connections, Inc. Principal office: 6743 Ashley Court, Sarasota, FL 34241. COPYRIGHT © 2010 REAL MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. All listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent directly to verify listing information which is subject to change.
WEBSITE: www.the-real-magazine.com offers RSS feeds, current and past issues, links to sponsors, an event calendar, unique editorial, a blog and additional information on the community at large.
SUBSCRIPTIONS: Please call 941.921.5027, write 2945 Bee Ridge Road, Sarasota, FL 34239 or visit www.the-real-magazine.com, $24.95/year.
ADVERTISING: Please call 941.921.2117, write 6743 Ashley Court, Sarasota, FL 34241 or visit www.the-real-magazine.com.
POSTMASTER: Please send notices on Form 3579 to 2945 Bee Ridge Road, Sarasota, FL 34239. Standard mail paid in Sarasota, Florida.
Executive Publisher Ed Bertha
Cover Photography Giovanni Lunardi
Photography Chad Spencer
Giovanni Lunardi SRQ360
Sales Director Heidi Webber
Executive Producer Video ViaVio; Leslie Brown
Creative Director Christian Lunardi
Design and Layout Karen Krier
Contributing Writers Tracy Eisnaugle
Lalaena Gonzalez-Figueroa Kacey C. Krznaric
Subscriptions and Circulation Innovative Agent Services;
Tina Darling
Printing Arcade Printing
Production Enterprise Connections
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In a column a few months ago, I wrote about the art of framing. Now, after spending a few weeks searching the art markets for clients, it seems appropriate to write about the selection and purchasing of art.
The phrase, “Beauty is in the eye of the beholder,” is never as true as it is with art. Even educated and totally knowledgeable art critics can have different views on a particular piece of art.
Sometimes art is selected because the viewer sees it as pleasant, calming, beautiful, technically well-produced, shocking, avant-garde, valuable, or as a good investment
for resale. All of this art can be “good”, if it is simply selected due to personal preference or intent.
Generally, the person who is new to art will select a piece that is pleasant or beautiful. They may not know the techniques used or even care; they just like the art for its decorative value. This is wonderful – art should be a part of everyone’s life whether one is an art expert or not.
Some collectors like avant-garde art which can often be outrageous, sometimes arousing, or simply something new. Some of this avant-garde art is not understood by either the novice or the professional. But it is a new expression and often offers us a new way of looking at something
Design Lines - Buying ArtBy Pamela Hughes
Pamela Hughes, the founder and owner of Hughes Design Associates, is well known nationally and internationally. Hughes Design Associates is one of the premier interior design firms known throughout North America for specializing in prestigious custom interiors. In Sarasota, Pamela has completed many exceptional projects including The Ritz-Carlton, The Members’ Beach Club, The Tower Residences, and Plaza at Five Points. Pamela may be reached at 941.922.4767 or visit www.hughesdes.com.
p e r s p e c t i v e sp e r s p e c t i ve s
Continued on page 45, see “Buying Art”
by Wolf Kahn, White House to the Left, 2006, oil on canvas, 40 x 48 inches
by Hubert-Denis Etcheverry, a French artist born in 1867. The painting is large, measuring 62 inches high by 88 inches wide, and was purchased from a private collection in Paris.
Titled “Confidences -- The Secret”
12 | REAL Magazine | www.the-real-magazine.com
+2
This year’s Tour of Homes broke the record in attendance!
L A K E W O O D R A N C H S P O T L I G H T
MARKET trendsLakewood Ranch is proud to
welcome two new builders! Congratulations to
TruLiving Homes and Cardel Homes for joining
the team. TruLiving Homes has a model underway
in Country Club East and Cardel has already started
their model in Central Park.
To get acquainted with all the builder’s making homes on the Ranch go to www.lakewoodranch.comfor more information.
L E T T E R F RO MJimmy StewartDirector of Sales & Project Management, LWR Communities
The real estate season has certainlystarted here in Lakewood Ranch. The month of October was a recordsetting month for us—with 18 sales in the last 18 days, for a total of 49sales and reservations for the month!This is more than double our activityfrom 2009 and we know this meanswe are in for a great season. If youhaven’t been out to Lakewood Ranchlately, you are missing out on somegreat new models and new builders.This year alone, we have added 11new model homes and 18 more areon the way for 2011. In fact, at the end of the first quarter of 2011, there will be more than 50 new homemodels to see in Lakewood Ranch.That is unprecedented both in thisarea and around the state. Averageselling prices are coming in over$500,000! But with new communitieslike Pat Neal’s Central Park, our pricesstart in the mid $100’s. We inviteeveryone to come see the new andchanging face of Lakewood Ranch!
Go to www.lakewoodranch.com or call941.907.6000 to discover more aboutliving on the Ranch.
Don’t miss the new store that
just opened on Main Street.
Artisans features items from
around the world and gives
back to artisans who are
below the poverty level.
Here are some upcoming dates to save:
December 3Music on MainMusic on Main! Free monthlystreet party with live music
December 4Farmer’s Marketfrom 9am-1pm
December 4The Scottish FestivalReturns with Country Singingsensation David Nail!
December 10Holidays on the Ranchfrom 9am-1pm
December 11Breakfast with Santa Macallisters Restaurant 8:30am-10:30am
For more details on MainStreet events and other upcoming events, go towww.lwrevents.com
TOUR OF HOMES wraps upThe 2010 Tour of Homes was a huge success for Lakewood
Ranch! More visitors came through our information
centers and models than ever before. The 13th annual
event that showcases all of the fabulous ranch builders
featured 29 models from 14 different builders. Next
year, the Tour of Homes will include more than 50
models due to new additions coming in 2011. If you
missed it this time around, it's not too late to visit
any of our beautiful models—they are open daily.
Stop by any Lakewood Ranch Information center for a map and a free guided tour of the community.
Play tag! Learn how at:lakewoodranch.com
LOVE LWR?Become a fan today, go to:www.facebook.com/LakewoodRanch.
LWRC-143 Dec. REAL Spotlight_Layout 1 11/16/10 9:43 AM Page 1
e v e n t seve n t s
International Artistic Stone Event
Text REALEvENT to 90210 for more information.
14 | REAL Magazine | www.the-real-magazine.com
Host: International Artistic Stone, Linda Sloan Prudential Palms Realty
Photography: Chad Spencer
Platinum Sponsor: Steven Bramley Construction
Sponsors: America’s Super PawnAmerican Granite - FloridaCarlos Diaz Massage TherapistCMS PhotographyThe Granite PlaceGreen Roofing TechnologiesHomeBancInnovative Agent Services
Hughes Design AssociatesLucas LagoonsMaduro’s Cigar & BarSzambelan VodkaTransformative TouchTropexYesner & Boss
www.the-real-magazine.com | REAL Magazine | 15
Matching People with Properties and Lifestyles
941.704.6749 [email protected]
www.SarasotaPropertiesUnlimited.com
Matching People with Matching People with Matching People with Matching People with Matching People with Matching People with Matching People with
Mirta Matheu Klauber REALTOR®, GRI
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[email protected] | 941.921.2117
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International Artistic Stone - Rocking REAL Event
It was so cool it was HOT! Hosted by Linda Sloan of Prudential Palms Realty at International Artistic Stone’s fabrication shop, guests enjoyed an interactive evening of “old world” artisan stone work. Transformed into an art gallery the shop displayed many examples of intricate hand carvings ranging from figurines to fireplaces to bas-reliefs. Beyond the terrific displays visitors watched stone masons handcraft stonework, viewed massive machinery taking on blocks of stone and for the finale cheered on a stone mason
as he split a 10-ton block of stone by hand.
The event was sponsored by: America’s Super Pawn, American Granite – Florida, Carlos Diaz Massage Therapist, CMS Photography, The Granite Place, Green Roofing Technologies, HomeBanc, Hughes Design Associates, Lucas Lagoons, Maduro’s Cigar & Bar, Steven Bramley Construction, Szambelan Vodka, Transformative Touch, Tropex and Yesner & Boss.
2010 Tour Of Homes Realtor/Builder Kick Off
The Lakewood Ranch Golf and Country Club opened up their doors to Realtors and builders participating in the 2010 Tour of Homes. The event kicked off with the stone masons from International Artistic Stone plying their handiwork. The event then moved upstairs to the ball room for more socializing and a wonderfully prepared buffet dinner. Attendees were the first to take home a copy of the 2010 Tour of Homes Program Guide.
Builders featured in the 2010 Tour of Homes: Arthur Rutenberg Homes/Nelson Homes, Bruce Williams Homes, Gibraltar Homes, John Cannon Homes, Lee Wetherington Homes, London Bay Homes, Minto Communities, Neal Communities, Paradise Homes of Sarasota, Peregrine Homes and TruLiving Homes. A special welcome to Cardel Homes.
Sponsorship was provided by: Cutting Edge Architectural Moldings, CMS Photography, Green Roofing Technologies, Innovative Agent Services, International Artistic Stone and The Penny Hill Group.
Keller Williams On The Water Launches Luxury Division
Joanne Owens, Broker-Owner of Keller Williams On the Water, announced that Coffey & Company Realty merged with Keller Williams On the Water.
The merger resulted in the creation of the firm’s new Luxury Homes Division. Brandy Coffey and Ricardo “Ric” Ruiz Del Vizo will work alongside Owens to launch the Luxury Homes Division.
“We are thrilled that Brandy and Ric have made the decision to partner with us in the launching of the exclusive, and internationally recognized, Luxury Homes Division. We simply cannot think of two better individuals to bring this opportunity to fruition in the Sarasota area,” stated Owens.
i n t h e n e w si n t h e n ew s
Left to Right Ed Bertha, Irini and Robert Krolikiewicz
20 | REAL Magazine | www.the-real-magazine.com
Kate Rossi To Lead SE Region Of NRT As EVP.
NRT, parent company to Coldwell Banker Residential Real Estate, announced that Kate Rossi assumed the position of executive vice president for NRT’s Southeast Region of the U.S. Rossi will operate out of the company’s Sarasota office. Most recently she served as president of NRT’s Coldwell Banker brokerage in Connecticut and Westchester County,
N.Y. In her new role, she will now oversee nine distinct markets throughout Florida, Georgia and Texas, representing more than 100 brokerage offices and 6,300 sales associates, all working under the Coldwell Banker banner.
Bruce Zipf, president and chief executive officer of NRT LLC, said, “Kate’s dynamic leadership style and deep knowledge of the Coldwell Banker brand have served her well in numerous executive posts with the company as she has consistently led each operating company to new heights. I am confident that those qualities will continue to bring her success in her new, expanded role in the Southeast.”
“I am honored and excited about the opportunity to lead our Southeast Region and its outstanding team.” Rossi said. “Our organizational goal is to consistently provide our customers with exceptional real estate service and positive results, particularly in today’s challenging market.”
Home Resource Selected As Fritz Hansen Dealer
Danish furniture designer and manufacturer Fritz Hansen selected Home Resource of Sarasota as the Florida West Coast dealer for its prestigious collection of furniture designs. Home Resource will carry Fritz Hansen’s lines of lounge, dining and office chairs, sofas and tables. The family owned store, located in the Rosemary neighborhood in Sarasota’s arts district, is one of only two Florida retailers selected to carry furniture by Fritz Hansen (the other is in Miami).
“We are thrilled to be partnering with Fritz Hansen,” said Home Resource owner Michael Bush. “Fritz Hansen’s design theory is compatible with our store’s aesthetic, and by offering products by the likes of Jacobsen, Kjaerholm and Jehs+Laub, we are able to deliver on the level of design excellence and excitement that our customers have come to expect from Home Resource.”
Alyssa Nohren Appointed Secretary of Sarasota County Bar Association.
Alyssa Nohren, an attorney with Icard, Merrill, Cullis, Timm, Furen & Ginsburg, PA., was recently appointed as Secretary and a member of the Board of Directors of the Sarasota County Bar Association.
Established in 1926, SCBA is a voluntary organization of lawyers and judges who practice law and administer the judicial system in Sarasota County. The mission of the group is to promote professionalism, encourage public service, foster fellowship, and support access to legal services for all.
Nohren joined Icard Merrill in 2006 and practices real estate law, specializing in residential and commercial real estate transactions, mobile home law, and real estate litigation. An alumna of University of Florida, Nohren is a member of the Sarasota County Bar Association, The Florida Bar, and the 12th Judicial Circuit Pro Bono Committee. She was recently honored as a Rising Star on the 2010 listing of Florida Super Lawyers, a publication that includes no more than 5% of the lawyers in the state. Nohren is active in numerous civic and non-profit groups, including a board position with the Wellness Community and PACE Center for Girls, Inc.
i n t h e n e w si n t h e n ew s
Tracy EisnaugleRealtor
Coldwell Banker Residential Real Estate
St. Armand’s
423 St. Armand’s Circle Sarasota, Fl. 34236 direct 941.232.3358 fax 941.388.3231
www.FloridaMoves.com/ Tracy.Eisnaugle
A Powerful Combination
of Skills & TalentDesign Education,
Construction Experience, Marketing Expertise
A Fresh Perspective with Concierge Service
www.the-real-magazine.com | REAL Magazine | 21
John Cannon graduated from Michigan State University with a Bachelors of Science in Building Construction and first came to Sarasota in 1979 to work for a national builder. Shortly thereafter, he and his wife Phillipa founded the firm bearing his name, and have been building luxurious custom homes for nearly 25 years in many of southwest Florida’s most prestigious communities. Sitting with John at his new Tauri model we had a chance to talk about the market and the changes John Cannon Homes has undergone.
EB John, you’re selling homes and launching new models in a price range that before the run up was considered luxury. What did your firm do to get traction in the market?JC Ed, we have the best subcontractors in the market and we didn’t want to lose them. We met with every sub and had a frank discussion. 2005 is gone. We have been able to reduce our prices and costs to a point where we can offer new homes at similar prices as short sales and foreclosures with all of the benefits of new construction; i.e. newest designs that meet or exceed the latest construction codes, energy saving appliances, impact resistant windows and sliding glass doors, and homes with warranties.
We have also simplified our sales model. We want our homeowners to know exactly what they are buying and exactly how much it will
p e r s p e c t i v e sp e r s p e c t i ve s
Interview With Builder John CannonBy Ed Bertha
cost them. Unlike some builders, we still encourage our homeowners to select finishes and details that are unique for their family and lifestyle but we have standardized a lot of our pricing. We’ve eliminated the anxiety and uncertainty in buying a new home.
EB Have you changed your approach in dealing with Realtors?JC Realtors have always been, and will continue to be, a vital referral source for our company. As a way to reward our Realtors for their hard work, we are currently paying their commissions at contract signing so our Realtors do not have to wait for a closing or for the slab to be poured. It sounds a little strange to be excited to write checks but our realtors represent 50% of our sales and are very important to us. It is great to compensate them so quickly.
EB With your new approach yielding buyers, are you now in a position to compete against short sales and foreclosures?JC We certainly are. Distressed properties are often neglected, damaged, and after no love and care, can have many hidden problems. Naturally, a new home with a warranty that is built to current codes and efficiencies would be a much better investment that a questionable distressed property. Why would anyone choose to buy that type of home when we can put them in a brand new home, with a warranty, at a competitive price?
EB You mentioned technology advancements since 2005. What benefits do these advancements bring to today’s home buyers?JC If you compare operating costs of a home built in 2005 and a new home today there are
significant savings. Take our new Tauri model. At 3,141 square feet under air operating costs, electric, water, insurance, etc., can run as much as $3,000 a year less than a similar sized home built in 2005. New construction codes, advances in windows and insulation along with items like tankless water heaters that provide instant hot water all contribute to the savings. Buyers can choose to pocket the savings or at today’s mortgage rates buy an extra $75,000 - $100,000 of home. That’s significant.
EB Back to foreclosures. I just heard you say beyond competitive pricing, technology advancements make owning a home built around 2005 significantly more expensive than a new home today. Why not look at new construction?JC You are absolutely right. When you consider a competitive fixed cost to build, annual operating cost savings and the peace of mind of a warranty there are very few instances where we cannot be competitive with distressed properties. It just doesn’t make sense not to give us a chance to compete. We are very competitive.
EB John, one last question sailing or skiing?JC Right now Phillipa and myself are enjoying our two children, Rachel and Jack, as we realize that too soon we’ll be empty-nesters. Rachel is a senior, Jack a junior, both at Out-of-Door Academy and their extracurricular sporting activities keep us on the go during the school year. As for the holidays, skiing with our family in Wyoming is our passion and we thoroughly enjoy it... almost as much as we love building homes!
22 | REAL Magazine | www.the-real-magazine.com
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Robert SmithsonAn Eye For Digital Creativity
Born in the town of Hull, Yorkshire England, northeast of London, Robert Smithson was being groomed for the business world. He was beginning to discover his own personal formula for success at the tender age of 14 when he began working in his father’s graphics factory. His drive led him up the ladder and through the ranks at the company, all while instilling in him a strong work ethic, teaching him the importance of persistence, and giving him the confidence he needed to later become the successful businessman he is today.
1987 was an important year for Smithson, as his life was on the brink of taking an entirely new direction; the start of a chapter that would pave the way for him to use his many talents and skills that have been refined over the years and open doors, giving him the opportunity to take himself and his business one step ahead of the competition. Smithson’s father was interested in expanding their business and opening a facility in the United States, appointing his son as the leading man on the new venture. While Smithson had a tremendous amount of confidence in himself, he was hesitant to take on such a vital role in the future of the company. Rather uneasy about the trip, he packed up and headed out to Clearwater, Florida; a city that housed one of the company’s biggest accounts. While visiting the area he was told by a local businessman to take a look at Sarasota; that it was a beautiful town and well worth taking the time to see. From the moment Smithson’s feet touched the white talcum powder sand of Siesta Key, he had subconsciously already made the decision that Sarasota was going to be the birth place of Trinity Graphic’s first US facility. While the location was an easy decision, this business venture would not be without obstacles for Smithson and the company.
In order to start up the business, Smithson needed a loan. The English banks wouldn’t lend him the money because the facility being opened was outside of the country and the American banks wouldn’t lend him
the money because he had no established credit. So, reaching deep inside for that persistence that Robert knew would be instrumental in growing a successful business, he took a risk and used the money he had to purchase some equipment to get the US facility up and running. From here, he hired and trained some American workers and began the journey of putting all of his blood, sweat, and tears into making Trinity
Graphic a well-known name, himself a well-respected businessman, and the company an undying and growing success.
At the newly opened facility, they began making Flexographic printing plates for labels, cartons, plastic bags and anything that had to do with packaging. Whilst in England Robert and his father Keith, created a technology that enabled the printer to emboss labels with polymers, as opposed to metals, saving them approximately 70% of their costs. Becoming experts at utilizing this new technology, Gallo Winery became their largest account. As they continued to grow, they were able to purchase two 10 foot wide UV inkjet digital printing machines, and a large digital die cutting device. These advanced machines allow Trinity to print on glass, metallics, and basically any raw material you can bring to the table, they also produce custom banners, posters and signage. Trinity is working on a new product with local
renowned decorative Artist Lisa Sparling, to create custom wall coverings, cut precisely to the shape of the image. With only 8 of these digital imaging machines in the entire country, Trinity Graphic finally had the edge they needed in the industry and put their company on the map.
One of the most notable products that Trinity Graphic has put out in recent years is the ARMagnet; a large, customized magnet in the shape of a muscular arm that applies to the door of a car, blending in flawlessly with the body of the person driving. The idea came from Michael Gruttaduaria, a former NFL football player for the St. Louis Rams. He shared the idea with Smithson after he was inspired by seeing a woman with her arm hanging out of the window, holding a cigar.
Robert SmithsonAn Eye For Digital Creativity
Innate Creativity, a Passion for Business, and Personal Ambition:The Driving Force Behind the Success of Trinity Graphic
We Can Design It, We Can Print It
26 | REAL Magazine | www.the-real-magazine.com
This struck Gruttaduaria, and he quickly snapped a picture with his camera and shared it with Smithson. Trinity Graphic brought the very creative idea to fruition with their highly technical and state-of-the-art equipment and amply artistic team of staff, putting out made-to-order personalized arms for anyone, holding just about anything they’d like. This new product grew in popularity and was adopted by local high schools and major sports leagues, turning the ARMagnet into booming fundraisers for sports teams and other extracurricular activities. They began customizing ARMagnets for students and their parents, holding anything from a football to baseball glove to an instrument, complete with the student’s name and applicable sporting number. Along with this, Trinity Graphic and Gruttadauria also designed custom ARMagnets for Outback Steakhouse. Staying true to the company’s Australian roots, Trinity Graphic constructed ARMagnets for the restaurant chain, each arm holding a boomerang.
As time marched on, Smithson’s name and reputation became more prevalent among Sarasota residents as a young, up and coming professional with fresh ideas and an instinctive knack for marketing and merchandising. Soon, Smithson was meeting with the CEO of Tervis Tumbler Laura Spencer, along with marketing representatives to work on improving their products and taking Tervis Tumbler to the next level. With Smithson’s experience and creative approach he brings to his projects, plus his unique to the area digital printing and die cutting equipment, Trinity Graphic was able to print a 4 color image, and then a layer of white, and then 4 color again in perfect registration, creating customized insulated tumblers. These allowed an image on the outside and an image on the inside to appear thus creating a jaw dropping new look to the product. From here, they began making custom Tumblers for sporting events, weddings, golf outings, and 2 well known brands- Disney and the NFL.
Smithson keeps himself very busy with a career that is constantly evolving and is not just focused on his company
Trinity Graphic USA. One of his other interesting roles is business manager for Jonathan and Andy Hillstand; captains of the crab fishing boat “Time Bandit” as seen on DSC channel’s The Deadliest Catch. He’s developed several products with the Hillstand brothers such as a Bloody Mary mix, Vodka and Tequila products plus 2 types of Rum, with the Time Bandit captains as the face of the brand. They also rely on Smithson to check the business proposals they receive and advise them as to the direction to go.
Furthermore, Smithson is very involved with the Sarasota Film Festival- one of the largest film festivals in the United States, sitting on the executive board member panel and co-designing with Gary Bibler, Trinity Design President, and Vince Fraser from the UK, (vincefraser.com), the image you see behind him on this month’s cover of REAL Magazine. Smithson describes the event as “a great joy” and says, “It’s exciting to be around so many fantastic and talented people.” The Sarasota Film Festival will be held again in 2011, beginning on April 7th and running to the 18th.
Robert Smithson has not lost sight of those who helped him get to where he is today and accredits the support and encouragement of his family, friends, and those positive influences around him, particularly a man named Bill Ceperich who he sees as a father figure, “He’s helped me structure myself both personally and in business,” and also helped his long time friend and Trinity president Mark Barnard. Robert also states that his business skills have been greatly developed by being a member of TEC/Vistage, a worldwide group of business owners and CEO’s. His membership has allowed him to better decide on difficult business decisions, and his team of local businessmen acts like an additional board of directors.
Smithson met his beautiful wife Angela in Boston in 1998. What started as a blind date, Robert knew right away after meeting her that she was the woman he wanted to be with for the rest of his life. They dated only a short period of time
Trinity’s unique printing process results in customizable insulated tumblers
Inspecting tumbler inserts
“Tervis and Trinity Graphic teamed up to develop a high-end printing process that allows Tervis to layer a double-sided image between the two walls of their insulated tumbler. The result is an eye-catching image that can be viewed on both the outside and inside of the tumbler. In addition, Trinity’s order lead times, coupled with their close proximity to Tervis’ manufacturing facility, has been essential in meeting customer’s needs.”
Wayne Varnadore- Vice President Operations, Tervis Tumbler
before Robert surprised her with a proposal, immediately followed by marrying her on the stairs of a family member’s house on Siesta Key. Robert had schemed and told Angela they were going to the house that evening with the plan of attending a 40th wedding anniversary of his brother Simon’s mother and father in law. However, this was just a ruse to enable Robert to pop the question. When the couple got out of the car, the garage doors opened and inside were friends and family members that Robert had flown in from Boston and overseas, along with family and friends that lived locally. He got down on one knee, proposed, and she graciously accepted. The pair immediately went up the staircase of the house, where a beautiful wedding location was set up and they held the ceremony right there on the property. He prides himself on pulling off a surprise wedding, and was happy that his trusted friends never let the cat out of the bag, Angela never got wind of anything and even wore a black dress and took some Italian eggplant as a dish for the hosts. The two have added to their beautiful family with 2 boys, Robbie (11 years old) and Keith (10 years old) and 2 dogs, a black lab named Jess and a Jack Russell Terrier named Jackie.
Smithson’s personal life is just as creative and imaginative as the work he does in the printing facility. His wife is very much into Halloween and, drawing Robert in, the couple now holds a huge annual Halloween party at their home in Sarasota. They begin the elaborate decoration of the interior of their home about 3 months before the holiday and spend approximately 2 weeks leading up the holiday preparing the outside of their home. The event can be expected to entertain 120-150 guests, complete with ghosts flying tree to tree, a life-like “spinning head” from the Carrie movies, and a smoky haunted maze for the children.
Smithson, an avid architectural salvage piece and antiquities collector- including possessions such as weathered gargoyles, antique glass windows, and a dinosaur fossil of a Psittacosaurus that is 300 million years old from Mongolia- he also has a love for cooking. His home is complete with a
large kitchen that has an Italian wood burning pizza oven. Robert doesn’t discriminate on cooking style, preparing foods from all different ethnic backgrounds. However, reigning from England, Robert loves cooking English food and would consider it one of his specialties. “Many people think that English food is bland,” says Smithson “but I make food that is far from bland.” The joy he takes in cooking is expanding outside of his personal kitchen and he will be competing in the “Men Who Cook” competition in April of 2011, a cook-off for local businessmen in the area.
From literally scrounging up pocket change to purchase machinery for Trinity Graphic’s first US facility to turning the company into an established, successful, and flourishing business several years later, Smithson remains humble and rooted. In his up and coming years, Robert suffered a tremendous tragedy as a young man when he was in a car accident that claimed the life of his then girlfriend and put him into coma. This experience impacted Robert greatly and gave him a new perspective on life. “You must love each and every day, have good and strong ethics as an individual and in business, and enjoy life to the fullest extent” says Robert. He admits that he wouldn’t be where he is today if it weren’t for the family and friends that supported him and believed in him with all their hearts, as well as his unbelievable Trinity Graphic employees. While he acknowledges that he’s had “some luck in life,” he accredits his success and life’s happiness to those he surrounds himself with. Smithson’s life journey is truly testament to where determination (and a little bit of faith) can take you if you keep your nose to the grindstone, head to the sky, and find the ability to press on, as life will inevitably throw obstacles in your path as you rise to the top.
Trinity Graphic885 Tallevast Road | Suite D | Sarasota, FL 34243P (941) 355.2636 | F (941) 351.9621 | [email protected] | www.armagnet.com | www.tervis.com
Visit http://bit.ly/a8B3Ys on YouTube to experience the Smithson’s Haunted Ball
2011 SEASONS A R A S O T A P O L O C L U B
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2011 SARASOTA POLO SPONSORS
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941.907.0000www.sarasotapolo.comLocated in Lakewood Ranch: Take University Parkway3.5 miles east of I-75 and turn right on Lorraine Road
Learn to Play PoloBecome a player! Whether for you or a gift for your favorite horse enthusiast—all levels of play welcome. No play or riding experience necessary!
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L e a r n to P la y P o loBecome a player! Whether for you or a gift for your favorite horse enthusiast—all levels of play welcome. No play or riding experience necessary!
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941.730.0777 h [email protected] www.deborahomara.michaelsaunders.com
8325 Lakewood Ranch Boulevard h Lakewood Ranch, FL 34202
Deborah O’Mara
g Lakewood Ranch Specialist
g 11 Years in LWR selling over 300 homes for a leading builder
g Now with Michael Saunders & Company
g 7 sales and 10 listings in 10 weeks
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No matter what your style, we are committed to making your dream home a reality. To learn more about our complete custom countertop services, from initial design
through installation, call 941.377.7747 or visit dsiflorida.com.
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HOME FINANCINGHOME FINANCINGHomeBanc is adaptable and responsive in meeting the needs of a changing market. We are dedicated to providing personal attention, out-of-the-box solutions and impeccable customer service.
SOUND APPRAISALS RESPONSIVE UNDERWRITERS
IN-HOUSE PROCESSING PORTFOLIO PRODUCTS
HomeBanc is adaptable and responsive in meeting the needs of a changing market. We are dedicated to providing personal attention, out-of-the-box solutions and impeccable customer service.
SOUND APPRAISALS RESPONSIVE UNDERWRITERS
IN-HOUSE PROCESSING PORTFOLIO PRODUCTS
C J Coury, Vice PresidentMortgage Branch Manager
6230 University Parkway, Suite 101Sarasota, FL 34240
941-806-1140 Direct Line941-730-2444 Cell
[email protected] www.homebanc.com
C J Coury, Vice PresidentMortgage Branch Manager
6230 University Parkway, Suite 101Sarasota, FL 34240
941-806-1140 Direct Line941-730-2444 Cell
[email protected] www.homebanc.com
distinctively differentat homebanc...we’re
e v e n t seve n t s
Lakewood RanchTour of Homes Realtor/Builder kickoff
Text REALEvENT to 90210 for more information.
34 | REAL Magazine | www.the-real-magazine.com
Host: Lakewood Ranch Communities
Builders: Arthur Rutenberg Homes/Nelson HomesBruce Williams HomesCardel HomesGibraltar HomesJohn Cannon HomesLee Wetherington Homes
London Bay HomesMinto CommunitiesNeal CommunitiesParadise Homes of SarasotaPeregrine HomesTruLiving Homes
Sponsors: Cutting Edge Architectural MoldingsCMS PhotographyGreen Roofing TechnologiesInnovative Agent ServicesInternational Artistic StoneThe Penny Hill Group
www.the-real-magazine.com | REAL Magazine | 35
WWith the tightening of mortgage loan underwriting criteria we have experienced a much higher percentage of cash buyers than at any time since the creation of Fannie Mae. This phenomenon will
continue to forestall the housing recovery for months to come unless we work harder to find ways to provide financing to those buyers who do not have the ability to pay cash.
One way to help combat the effects of the increased difficulty in obtaining financing is to look beyond the standard mortgage loan products to some of the less commonly used but highly valuable options available to many potential buyers in today’s market. Here are a few such programs:
HomePath by Fannie Mae
• Available with as little as 3% down (10% down for second home and rental properties)
• Credit scores as low as 660• No Appraisal Required• No PMI• There are 349 eligible properties in the tri-county
area as of the date of this writing
USDA Rural Development Loan
• No down payment required• No PMI• No minimum credit score• There are limits to income and property location –
check with a knowledgeable lender to determine buyer eligibility
Florida Housing Bond Program
• Conventional and Government loan types• Up to $7,500 in second mortgage funds available to
use for down payment and/or closing costs• No minimum credit score• Primary residence only• Income and contract price limits apply – check
with a knowledgeable lender to determine buyer eligibility
Think about the number of buyers that these financing options could add to your production and begin marketing to them today!
C. J. Coury is a Vice President with HomeBanc and oversees the Greater Sarasota market. He has been a mortgage finance professional since 1983. C. J. may be reached at (941) 730-2444 or by email at [email protected].
p e r s p e c t i v e sp e r s p e c t i ve s
Increase Sales With Underused Loan ProductsBy CJ Coury
Serving Southwest Florida Since 1992Serving Southwest Florida Since 1992
Appraising ResidentialProperties For:
Estate and Divorce SettlementLending Institutions
Property Disputes | GuardianshipsTax Disputes | Investors | Realtors
Appraising ResidentialProperties For:
Estate and Divorce SettlementLending Institutions
Property Disputes | GuardianshipsTax Disputes | Investors | Realtors
Qualified Expert Witness941-750-6600
www.ValuationFlorida.com
Qualified Expert Witness941-750-6600
www.ValuationFlorida.com
MARY L. PATTERSON, SRA
MARY L. PATTERSON, SRA
State Certified ResidentialReal Estate Appraiser RD2516
State Certified ResidentialReal Estate Appraiser RD2516
PATTERSONAPPRAISAL GROUP, INC
PATTERSONAPPRAISAL GROUP, INC
36 | REAL Magazine | www.the-real-magazine.com
e v e n t seve n t s
Arthur Rutenberg Homes/nelson Homes
Bruce Williams Homes Gibraltar Homes John Cannon HomesLee Wetherington
Homes
Lakewood Ranch 2010 Tour of Homes
Featured these fine builders
38 | REAL Magazine | www.the-real-magazine.com
London Bay Homes
Minto Communities
neal CommunitiesParadise Homes
of SarasotaPeregrine Homes TruLiving Homes.
www.the-real-magazine.com | REAL Magazine | 39
Irecently returned from marketing trips to the United Kingdom and China – two very different countries and cultures, I think you will agree. In the many hours of plane-sitting I endured, I had time to reflect upon the ways in which we work to bridge the divide that different cultures and languages often bring to us in international business situations.
“Two nations separated by a common language” is how George Bernard Shaw described the U.S.A. and U.K. It is easy to assume that, as we speak a common language, doing business in England should be the same as in America. Not so! In the world of real estate we tend to lapse into our own jargon very easily, and many of those words do not translate into English. Our problems with tainted dry wall for instance, might be referred to as “Chinese plaster board problems” in U.K. Until recently most Brits thought a short sale was one that closed (or “completed” in their jargon) in a very short time – the average time for a contract to close in England is 90 to 120 days, a lot longer than our usual 45 days for a transaction that does not involve a short sale. A foreclosed home in England would be deemed to be “repossessed” by the bank. Our survey that provides a nicely drawn picture of the land and buildings on it would only be half a U.K. survey – a survey there includes most of what we refer to as a home inspection. Nevertheless, an “almost” common language does give one a certain sense of security when working with British business associates or clients.
The same cannot be said when working in a country where English is not widely spoken. The feeling of alienation is heightened in a country where the home language uses a different alphabet or symbols. Most of us can guess at the meaning of some Spanish, French and even German words but this is much harder to do with Russian for instance, and even more so for those languages that are symbol based, such as Chinese and Japanese. Even appreciating Chinese in its spoken form can be a challenge, as there are so many different dialects and accents to deal with. Even if a conversation is held in Chinese, or with the help of interpreters, westerners need to appreciate key differences in how the different cultures express themselves. Chinese are typically less expressive of their emotions in public and in particular in a business setting. Their sentence structure may be short and to the point, minus many of the adverbs and other qualifying words we so regularly use in English. Written Chinese does not have tenses, so words will be used to explain the passage of time – tomorrow, next week, last month, etc. For those of us who speak Chinese, it may still be a challenge if it is not our first language. Each “word” can be spoken with four different tones, and mean four completely different things, so unless you are very confident in your language skills, as a foreigner, use of an interpreter may still be the best advice! Be aware that some jargon, slang and colloquialisms will simply not translate – whether into Chinese or many other languages. Examples I have encountered recently include “dumb waiter” (a server who cannot speak) and “butler’s pantry” (a food closet that belongs to a servant).
That being said, people are generally appreciative when you try to
communicate with them in their own language and may forgive a transgression caused by mispronunciation. This may not be the case however, with cultural insensitivity. It is much easier to give offence through actions than words!
Take the simple act of making an introduction or greeting someone. While shaking hands is widely accepted in the west, the firm handshake preferred by most Americans may not be reciprocated in a positive manner by British business associates who prefer a lighter touch. Although many Chinese today will shake hands, their own custom is to nod or bow slightly. If you are to shake hands – allow your Chinese counterpart to extend their hand first.
What about giving and receiving business cards? Use of a business card when meeting with Brits is not considered essential by them. They will happily exchange cards and place your card in their pocket or casually place it on the table in front of them. Not so in China, where business cards are an essential component of a first meeting. Cards must be presented using both hands to hold the top of the card at the corners, so it can be easily read by the person you are presenting it to. The Chinese will accept the card using both hands, take a few moments to study it and then place it reverently in front of them so they can refer to it during the meeting. Having received a card from a Chinese associate, one should NEVER disregard it, place it in a pocket or folder, cover it on the table and most certainly not write notes on it!
Once a relationship has been established with a British person, and depending upon the circumstances, it may acceptable to greet them with a light kiss on both cheeks at future meetings. The Chinese, however, prefer not to be touched by people they do not know. A kiss or a hug would not be warmly received!
Gift giving in other countries can also present challenges. If you are invited to the home of a British person, it would be appropriate to take a gift of chocolates, liquor or flowers, but don’t take while lilies as these signify death and could bring an early end to any business discussions! The Chinese will refuse to accept your gift, but be persistent. They will take it only after you insist at least three times. At this point you should say you are pleased they have accepted your gift. They will not open the gift while you are present, to avoid any potential embarrassment. Care should be taken also not to indicate death by your gift – do not wrap it in white paper. Choose a happy or lucky color – red, pink or yellow.
How can you avoid making these and similar mistakes when you travel or meet natives of other countries here in U.S.A? Get educated! Do some research before you travel. The internet is a great tool for this. Find someone from that country who lives in the U.S. and can brief you on local customs and how they may differ from things we do here.
Technology and easy travel options are making the world smaller. When you are presented with an opportunity to get to know someone from another culture, I urge you to bridge the gap between your two cultures. Let us all take a lesson from Socrates who said “I am not an Athenian or a Greek, but a citizen of the world”.
Patricia Tan was born in England, and moved to Sarasota in 1997. Her career afforded her the opportunity to live and work in many countries around the world, including Australia, Hong Kong, Singapore, Malaysia, Indonesia, Germany, France, Belgium, Netherlands and the United Kingdom. She spent five years as a Director of an American real estate franchise in England in 1990s. Patricia has served as Chairperson of Sarasota Association of REALTORS®’ International Council, and serves on Florida Association of REALTORS®’ International Operations Committee. She currently works as International Sales Director for Prudential Palms Realty. Patricia may be reached at 941-504-9232 or [email protected].
p e r s p e c t i v e sp e r s p e c t i ve s
Go Global - Citizens of the World... Bridging The Cultural DivideBy Patricia Tan
40 | REAL Magazine | www.the-real-magazine.com
Deck the Halls at Ca’ d’Zan Friday, December 3, 6:00 - 9:00 PM
Join us for a special twilight celebration of the holidays benefitting the Ca’ d’Zan preservation fund and the Aeolian DuoArt Pipe Organ. Enjoy holiday
cocktails, hors d’oeuvres, music, and an open house while supporting this fabulous historic home. Tickets $75.
For reservation/donation information call
941.358.3180
THE JOHN AND MABLE RINGLING MUSEUM OF ARTTHE STATE ART MUSEUM OF FLORIDA
THE FLORIDA STATE UNIVERSITYOpen 10 AM –5 PM daily, Thursdays until 8 PM
5401 Bay Shore Road, Sarasota • 941.359.5700 • www.ringling.org
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mentorship program designed to offer newly-diagnosed kids and their families a one-on-one connection with individuals who have experience in dealing with type 1 diabetes.
“Through peer mentors, kids and their caregivers understand that they’re not alone,” explains Jeannie. “We have discovered that these individualized programs tend to be more meaningful than support groups; they help facilitate adaptivity as kids evolve into new life stages.” She continues, “A kindergartener has different needs than a middle schooler or a college student. By pairing up with peers, children with type 1 diabetes can make smoother transitions and continue to live healthy lifestyles.”
If the face of type 1 diabetes is difficult to place, it’s because kids afflicted with the disease don’t tend to look much different than their peers. They have hopes and dreams, good days and bad days. Their families want to see them accomplish their goals, to live normal lives, to raise families. And through ongoing research, the dedicated efforts of volunteers and scientists, and the critical funding provided by local communities, their chances of reaching their dreams increase significantly. Through JDRF, the search for a cure to this devastating disease will continue.
Juvenile Diabetes Research Foundation Florida Suncoast Chapter
7341 Professional Parkway East Sarasota, FL 34240
(941) 907.0811 | www.jdrf.org
The faces of juvenile diabetes don’t always depict the pain, frustration and fear that often accompanies the diagnosis and its lifelong ramifications. That’s why when Kathy Herbst speaks about the disease, she sometimes
brings a bag full of syringes to drive home the impact that families must absorb. “With insulin shots four times a day, plus up to ten daily pricks to test blood sugar, a child may use upwards of five hundred syringes in a single month,” she explains. As development coordinator for the Florida Suncoast Chapter of the Juvenile Diabetes Research Foundation (JDRF), Kathy does double duty as a firsthand example of the opportunities to thrive in adversity. She was diagnosed with type 1 diabetes at the tender age of five, and understands the daily struggles involved with the disease.
The Suncoast Chapter of JDRF was founded in 1994 by Phyllis and Sol Steingard, whose granddaughter Britni was diagnosed with type 1 diabetes as a child. The couple, who divide their time between Longboat Key and Cape Cod, were astonished to discover that the Sarasota region didn’t have a support system in place for other families and individuals affected by the disease. A grassroots effort to build awareness quickly blossomed into a local organization that is now making a tremendous impact on countless lives, every day of the year, serving 10 counties from Manatee to Marco Island and halfway across the state.
“Our main outreach goals are to raise awareness, increase caring, and help find the cure for type 1 diabetes,” says Kathy.
“Since my own diagnosis, I have seen drastic improvements in the technology and information used to help diabetics maintain and control our blood sugar levels.” Thanks to the concerted efforts of U.S.-based JDRF chapters and international affiliates, the organization stands as the worldwide leader in funding research to cure diabetes
Outreach at the Suncoast Chapter of JDRF is a comprehensive effort. In addition to
reaching out to families directly impacted by the disease, the organization also seeks to educate the public at large of the issues and challenges involved with a type 1 diabetes diagnosis. “Something as simple as a common cold can have a tremendous impact on a child with diabetes,” explains Jeannie Kawcak, the chapter’s executive director. “It helps when people understand just how critical the need for research is.”
Indeed, statistics reveal that the rate of type 1 diabetes is staggering. According to JDRF, more than 15,000 children are diagnosed with the disease in the United States alone, or approximately 40 kids each day. At these rates, chances are that every American will know a child or a family member who copes with this lifelong disease. This is why JDRF and its supporters are so dedicated to finding a cure. And their efforts are impressive.
In their first year alone the Suncoast chapter of JDRF raised around $45,000 through their inaugural Walk to Cure Diabetes event. “It was amazing,” recalls Kathy. “We had been advised to wait until we had a corporate sponsor, but the community came together to support us in an incredible way.” While the group’s Walk to Cure Diabetes remains their largest fundraising event in Sarasota, JDRF keeps a yearlong calendar ripe with fundraisers and seminars with the 2010 Walk to Cure Diabetes raising an amazing $400,000 chapter-wide, In addition, to the Walk to Cure Diabetes, the Suncoast Chapter hosts the Hope Gala in Naples every February. “With ninety five cents of every dollar going to research and program funding, there’s a substantial return on the investment individuals make towards finding a cure,” notes Kathy.
The Suncoast Chapter of the JDRF offers a number of programs designed to assist families living with type 1 diabetes, including school outreach programs to educate teachers and caregivers as well as their signature Bags of Hope, which include a snuggly teddy bear, blood glucose meter, and books and resources addressing the disease and its ramifications. They have also implemented a
Juvenile Diabetes Research Foundation: Dedicated To Finding A CureBy Lalanena Gonzalez-Figueroa
i n v i tat i o n o n lyi nv i t a t i o n o n l y
42 | REAL Magazine | www.the-real-magazine.com
INTERNATIONALATCHLEY
REALTY
estaterealbeyond
9040 Town Center ParkwayLakewood Ranch, FL 34202
Office 941-782-1202Cell 941-720-1641
www.AtchleyRealty.com
Alan AtchleyBroker-Associate, GRI, TRC, e-PRO
R
Dog's Night OutFriday, January 14, 2011
Saks Fifth Avenue6PM - 8PM
Bring your Dog for a Fun Night of Shopping!
Animal Rescue Coalition
Animal Rescue Coalition's "Best in Show" Gala
Saturday, February 19, 2011
Michael's on East Ballroom • 6PM - 12AMCocktails, Dinner & Dancing,
Special Circus Surprises & Silent and Live Auctions!
Don’t miss our other special event!
Log onto www.arcsarasota.org or call 957-1955 ext.7 to purchase tickets.
mundane or “everyday”. New expression is good. Often it leads to greater and more accomplished expression.
This point is easy to illustrate especially with the contemporary art of the sixties and seventies. Lots of canvases were painted, some just all white or of another color, and lots of stripes (The Washington Color School) or splatters of paint (a la Jackson Pollock and Clifford Still). It is easy to say, “I could have done that,” and lots of us could have. But, the artists did it first, and by doing it first, got credit for starting the trend, helping us see things in a new way.
Then there is intellectual art, which can easily fall into the avant-garde category. Intellectual art is a thoughtful and deep manifestation by the artist which some people can comprehend and others cannot. Often, it is understood by studying or knowing the artist, so one can appreciate the elements of the art and what the artist is trying to convey.
In the upper echelons of art, technique becomes more important. Old Masters are celebrated because of breakthroughs in technique or style for their era. For instance, Vermeer used light in a new way, Renoir was a leading painter in the development of the Impressionist
style, and Picasso is known for his founding role in the Cubist movement.
There is endless advice on why and how to buy art. Some people believe that art gains value when it changes hands, so there is the investment angle. Others say to buy art that challenges you, buy what makes you feel good or buy from artists you admire or know.
My advice is: buy the best art you can afford for whatever your strategy or for whatever your reasoning happens to be.
Buying art, and having art, enhances your daily life, supports the community of artists and art dealers, and opens up your world. And artists are fun and interesting people!
The next time there is an art opening on Palm Avenue or Fifth Street, take advantage of this wonderful social, intellectual, and eye-opening experience. Go and enjoy!
Visit studios, open the lines of communication with artists and dealers, and get involved. It is great fun, stimulating and who knows! Maybe you’ll come home with the next Picasso or Renoir!
Buying Art Continued from page 12
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What is balance, and why is it important to the golf swing? According to experts at the
Titleist Performance Institute, balance is one of the key physical factors needed to produce an efficient golf swing. Balance is the ability of the human neuromuscular system to maintain proper alignment, posture, center of gravity, and coordination. Throughout the golf swing, a golfer must maintain the proper spine angle, transfer power and coordinate movements. In order to do this properly, a golfer is required to maintain balance of the body and control the arms and legs.
Below is a 5 -8 minute routine to perform 3 times per week to help develop balance like a PGA tour player! The following exercises will help build better balance in your golf swing. Perform each exercise without looking at your feet. Do not let your eyes tell your brain where you are in space. Instead, let your nerves and joints do the work. Make sure you have plenty of space and go slowly.
Single Leg Balance – Perform for 60 seconds on each leg. Once mastered, try it with your eyes closed.
Chad Jones is the Director Of Elite Junior Golf for the Jonathan Yarwood Golf Academy located at The Concession Golf Club. He is a PGA of America certified instructor and has certifications in junior golf and golf fitness from the Titleist Performance Institute and was a 2010 US Kids Top 50 Coach. [email protected]
p e r s p e c t i v e sp e r s p e c t i ve s
Developing Better Balance During Your Golf SwingBy Chad Jones
Torso Turns One Leg- Try 15 torso turns each direction in golf posture on each leg.
Lateral Bounding- Do 15 jumps in each direction, bounding from 1 foot to the other with a stick.
Stork Turns- Try 15 rotations on each leg, rotating the pelvis/hips while stabilizing the upper torso.
Have Fun!
46 | REAL Magazine | www.the-real-magazine.com
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