MARKETING TIPS FOR

SUCCESS:

Brand Yourself,

Network

and Build Your

Database

Getting the logistics and the customer

experience right :

Right product

Right quantity

Right place

Right time

Right service

Right attitude...

Marketing is what you do that creates a demand for your product or service.

Creating happy

customers

and great relationship

s

that generate

repeat business

and word of mouth

referrals

Your Marketing Benchmark

KEEP YOUR MARKETING

COMPASS ON COURSE!

NETWORK

TO…

Marketing Success

Tip 1

“Networking links individuals who, through trust and relationship building, become walking talking advertisements for one another” Stephanie Spelsman

Strengthen Your Business By Expanding Your Networks

Your network is your net worth.

Don’t Wait For Customers To Find You

Spread the word where your best prospects are.

Find businesses:

• with customers in the same buying cycle or life cycle as

your product/service offering?

So that you can:

• refer on your clients

• receive introductions to build your business

Connect People And Others Will Reciprocate

Be proactive - introduce people you trust who could:

• Work together

• Joint venture together

• Refer work to each other

• Help with overflow work

Word of mouth referrals and repeat business are the lifeblood of SME’s

Consider Your

ROI For

Networking

When people ask what you do be passionate,

enthusiastic and brief.

Elevator pitch – less than 10 seconds:

Introduce yourself/your business

Immediately ask about their business

Ask for a business card

If you see value, arrange to meet again

Seek Out Businesses To Connect With

Make a plan and take the lead, book a meeting to ask

• What is your service offering

• What clients are you looking for

• Give me promotional materials to promote your business

• How do you will pass on leads

If not prompted reverse above

Consider

Your ROI

For

Networking

One paid advertisement could equal the

cost of an annual membership to a network

for you and/or your key staff.

Measure:

Leads/customers secured from advert.

Leads generated by you/key team as you

grow relationships with those in a business

group.

Seek Out

Businesses

With

Customers In

The Same

Buying Cycle

Consider:

Redeems

Joint ventures

Cross sells

Shared newsletters

Shared offers

Shared advertising

Gifts to their clients

Shared competitions

Competition prizes for their clients

KEEP YOUR MARKETING

COMPASS ON COURSE!

BUILD YOUR

DATABASE TO…

Marketing Success

Tip 2

Grow Your

Business

Through Your

Database

One of your best assets for real growth and

untapped profits.

It doubles as a marketing tool and a

tangible asset if you plan to sell your

business.

It is not a shoebox full of business cards

Keep in touch with customers to keep your

business top of mind.

Enough to show you value the relationship

without hassling your clients.

8 Database Strategies

1. Send a tip to enquiries/quotes that didn’t

convert

2. Special offer just for current clients with end

date

3. Email/Tweet/Facebook friends for ripple effect

4. Email stock reminders, last minute

alerts/standbys

5. Put news and information in your packaging

6. Post flyers with invoices and statements

7. Honour milestones – yours and clients

8. Educate about your products/services

KEEP YOUR MARKETING

COMPASS ON COURSE!

BRANDING

TO ...

Marketing Success

Tip 3

Drive Traffic

To Your

Website To

Support Your

Networking

Place a CTA on business card

Display your web address on everything

Google Places, Yahoo Local and Bing Local

Register for free web directories

Create social media sites and link them all

Write a blog

Create a YouTube

Add free downloads

Online database builder

Online shopping cart

Australian Bureau of Statistics

Aust Social Trends, Patterns of Internet Access in Aust 2006, released 2007

Internet Usage:

Rate of access: 16% in 1998 to 64% in 2006/2007

Broadband access same period: 16% to 43%

Increased internet use greatest for 65-74 yr olds

Online Shopping:

In 2006/2007 61% of the 11.3 million people who

used the internet at any site reported using it to

buy goods and services for private use.

71% of all 25-34 year olds

34% of young people aged 15-17

42% of people aged 65+

6 Thoughts To Build Your Brand With Your Point Of Difference

1. Branding is all about perceptions and impressions

2. Plan to be seen as the best possible choice.

3. Identify what makes you different from your competitors?

4. Study what makes customers/potential customers buy

your products/services?

5. Choose what do you want clients to remember about you?

6. Decide how you plan to tell them?

Always close

with a Call To

Action

Tell a customer what they should buy

Let them know what happens when they

buy

Give them end results to look forward to

Do it with the same conversational style

used in the rest of your copy

Don’t lose the connection at the end.

Conversions to sales will improve.

Introductory Offer To Guests/Members

2 hour personal session to maximise your marketing potential

KEEP YOUR MARKETING COMPASS

ON COURSE!

Word of mouth influences purchasing decisions

Today’s leads are tomorrow’s buyers and referrers

Every day you delay is a gift to your competition