Mobile Web Case Study: Residential Real Estate

http://www.urmobile.com

Marketing Goes Mobile How do you successfully market a house in 2011?

Anne Wilson knows.

A high-producing agent in the Oklahoma City market, Wilson says though the housing market is much stronger than it was in 2008, it is still a buyer’s market.

http://www.urmobile.com

In order to sell a home in today’s market, Anne says that clients must be more realistic about price while familiarizing themselves with cutting-edge marketing

practices.

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Anne notes that you must go where buyers are looking.

“People don’t shop for houses in the paper anymore. They’re eyes are glued to their mobile phones. Since it’s the first place they look, it’s the first place I want to be!”

http://www.urmobile.com

Digital Focus Shifts to Mobile

The residential real estate market has largely gone digital within the last decade.

Social media, namely Facebook and Twitter, have become integral tools that drive a successful digital strategy.

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Reaching Clients When and Where They Are Looking

In the past year, however, the rise of mobile telephones has broken digital marketing out of the confines of the

desktop or laptop, and marketers are realizing a paradigm shift is necessary to continue to reach customers.

http://www.urmobile.com

Traditionally, marketers anticipated a static consumer, glued to a screen in a stationary place. Now, web

content, social-media, and other digital communication can be delivered directly to consumers in

every context of life.

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Whether at the supermarket, walking down the street, or while reading a magazine, marketers are leveraging the mobile phone to gain unprecedented, immediate, point-

of-inspiration contact with consumers in the precise moment that they are most likely to respond.

In fact, a quarter of American consumers are accessing web content only on mobile phones.

http://www.urmobile.com

Mobile Web Connects All Things Mobile Both text and Facebook, however, have limitations when it comes to selling.

Texting is a great connection point, but it is most often a one-way communication platform.

The limitations of Facebook prohibit more streamlined data collection or focused response tools.

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Anne agrees that the future of digital, strategy is mobile, and the central collection point is the mobile web.

http://www.urmobile.com

Through the MobBuilder platform, she can design focused landing pages for each home listing, complete

with interactive options:

email/call/text Anne now Sign up for a free newsletter Friend Anne on Facebook or Follow on Twitter Download the full listing package in a PDF View Flickr Photo Stream View Property Video

client who she previously only knew as a random phone number. She can also generate a QR Code to be added to print media, property signs, traditional web pages, or even business cards.

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The market is here for the residential real estate industry, and its future is mobile. “People are shopping

for houses again, and they are doing it from their mobile phones,” says Anne.

Mobile Web Case Study: Residential Real Estate

http://www.urmobile.com

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