real estate - marketing strategies for residential & commercial projects of earth infrastructure

7/27/2019 Real Estate - Marketing Strategies for Residential & Commercial Projects of Earth Infrastructure

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A SUMMER TRANING PROJECT REPORT

ON

MARKETING AND PROMOTIONAL STRATIGIES

OF EARTH INFRASTRUCTURE LTD.

Submitted in partial fulfillment of the requirement of the requirements for theaward of the Degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY :SUMIT KUMAR SAINI

Roll No: 1266370063

MBA (3rd Sem)

SUBMITTED TO :

PROF. ILYAS KHAN

(FACULTY GUIDE)

Department of Management

KCC Institute of Management & Technology

2B-2C, Knowledge Park-III, Greater Noida, UP



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ACKNOWLEDGEMENT It is my privilege to thank all of them who have supported me in carrying out this

project successfully. Firstly I would like to express my sincere thanks to two separate

concerns my college and EIL, the former for arranging and guiding me to start the

project and the latter for extending their noble help for its formation and completion. I

am highly obliged to for providing me the opportunity to undertake my Summer

Internship Program in Earth Infrastructures Ltd.

Last but not the least, I express my deep gratitude to my mentor ___________________ for sending me to a large integrated marketing division of EIL

and giving me a chance to acquire experience of my lifetime.



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CONTENTS

Name

1. EXECUTIVE SUMMARY 04

2. INTRODUCTION OF THE STUDY 05 - 07

3. COMPANY PROFILE 08 - 21

4. PRODUCT AND INDUSTRY DETAIL 21 - 70

5. SWOT ANALYSIS 71 - 73

6. MARKETING MIX 74 - 76

7. MARKETING AND PROMOTIONAL STRATEGY 77 - 87

8. CONCLUSION 88

9. RECOMMENDATIONS 89

10. BIBLIOGRAPHY 90

11. GLOSSARY 91



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Executive Summary

This project includes Business Development at Earth Infrastructure through various channel

and promotional activities to ultimately increase the overall market share and revenues for the

company.

The project is divided into four stages:

a) Understanding the product at Earth Infrastructure and analyze the competitors and their

product present in the market.

b) Developing promotional and marketing strategies.

c) To understand the promotional strategy that suits best to generate business for the

company.d) Executing the process through follow ups and closing the sales.

The basic objective of the project is to understand the process of Business Developments and

various attributes related in the actual project with an objective to develop entrepreneurial

capabilities. The training program increased my knowledge about the real estate sector and

helped me develop the business of the company. Lead Generation involves the different

promotional strategies that I adopted to attract the investors such as putting the canopies near the site and visiting the shops in the marketplaces etc.

The final step involves the follow ups of the investors and closing the sales. The sole purpose

was to educated the customers about the commercial project and convince them to be an

Investor in the project.



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SIGNIFICANCE OF THE STUDY:

The study helps in understanding the use of promotional mix, which influence the

company.

The scope is such that the study helps to depict the overall picture of real estate by

interacting with various clients.

The results obtained will give an overview of the different criteria based on which an

existing customer can be used to generate sufficient leads for the company.

The study can be helpful in taking decision so as to improve the approach towards

customers for getting reference and service.

This project also helps to know how an organization works in real environment and under

different market scenario.



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COMPANY PROFILE

Type : Private Company

Industry

: Real Estate

Founded : 2007

Headquarter : New Delhi

Key people: Mr. Avdhesh Goel, (Director)

Mr. Vikas Gupta (Director)

Products

: Residential Homes, Office Space, Retail

Shop, Studio Apartment, ATM

Revenue : Rs 400 crores (2011-2012)

Employees

: 1,000 employees

Website : www.earthinfra.com

http://en.wikipedia.org/wiki/Types_of_business_entity


http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Product_(business)


http://en.wikipedia.org/wiki/Revenue


http://en.wikipedia.org/wiki/Indian_rupee

http://en.wikipedia.org/wiki/Employment


http://en.wikipedia.org/wiki/Website

http://www.hul.co.in/

http://www.hul.co.in/

http://en.wikipedia.org/wiki/Website


http://en.wikipedia.org/wiki/Indian_rupee



http://en.wikipedia.org/wiki/Industry




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Earth Infrastructure Limited

Earth infrastructure is an independent infrastructure provider with committed customer base

backed by a group of dynamic investors from India and Europe. Earth infrastructure is one of

India‟s most well capitalized real estate company. Strong financial support and engineering

expertise makes us a quality infrastructure provider with global presence. The group is known

in the Realty fraternity for its professional might. Implementation of new technology and

innovation has been its constant goal and this is evident in all its projects. The company's

ability is to meet the special requirements of the real estate market and clients demand from its

strong foundations of professionalism. The group's strength lies in its panel of dynamic, young,

qualified and highly experienced management and dedicated marketing professionals that takecare of the entire activities keeping its main thrust on customer satisfaction, which is the main

motto of the Earth Infrastructures Limited. Earth Infrastructures Limited is one of the most

well capitalized real estate companies of India. Strong financial support and engineering

expertise makes it a quality infrastructure provider. The company develops residential, Green

Building, Plug & Play Offices, commercial, IT/ITeS parks, and farm houses. All the projects

are inspired by the elements of nature and thus substantiate company‟s commitment towards

green development.

Earth Infrastructure‟s buildings are a personification of its dynamic imagination and

company‟s vision is to create the finest elements of urban living & working with its wide-

ranging experience in real estate business. Every project stands out from the rest in terms of

design aesthetics and global standards of construction. Company would like to expand to

hospitality segment, power projects, hospitals, townships and highways.

The structured & unified marketing model followed in Earth Infrastructures has helped in

building a strong network of channel partners both in residential & commercial segment. Earth

Infrastructures also has a dedicated customer care centre that comprises of experienced

executives. A vast database of customers is maintained and customers can call them up for

inquiries, complaints & feedback. Periodic training and on-site experience ensure that our staff

is always geared towards meeting the demands of the industry.



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Vision and Mission

VISION

To be the most innovative and trusted brand in real estate industry by adopting new

technologies with a focus on green and eco-friendly construction with focus to fulfill the

expectations of the customers.

MISSION

1. ONE FACE, ONE VOICE

There will be one face, one voice of Earth for the outer world.

2. CUSTOMER CENTRIC ATTITUDE

To ensure complaint free operations with total customer satisfaction by resolving

customer‟s issues with utmost attention and speedy services round the clock.

3. BRAND VALUE

To deliver the projects „differently‟ and make the customer to feel at ease and comfort

and create the „Earth Brand‟ a most trusted brand.

4. INNOVATION THROUGH TECHNOLOGY

Earth would be effortful and creative to identify and deliver something new, matching

the technological up gradation in the Realty sector, all around the globe.

5. CORPORATE SOCIAL RESPONSIBILITY

Earth would concentrate towards development of affordable houses for the masses, to

reach to the heart of all.

6. EMPLOYEE CULTURE

To keep on constantly searching for the talented employees, developing employee

retention policies, providing continuous training and development to facilitate them to

contribute completely in the growth of the organization.



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7. CHARACTER, ETHICS AND VALUES

Earth be governed by its professional policies and procedures to ultimately benefit its

valued customers. The transparency of the policies would be maintained through the

company‟s operational manual. Adhering to the manual would be mandatory for all,

with an ultimate objective to make the EARTH “Favorite of all” and to create

―ETHICAL BRAND VALUE‖ within a short span.

The people-first, performance driven culture is spearheaded by the four Directors of Earth

Infrastructures Ltd., Mr Avdesh Goel, Mr. Atul Gupta, Mr Vikas Gupta and Mr.

Rajnish Mittal. Their expertise in their respective fields, powerful intuitive sense, alert and

intelligent thinking pattern and a hunger to excel, has influenced the internal and external

dynamics of the organization, synergizing them with the success. They are joined in their drive

for excellence, by Mr. Amit Aggarwal and Mr. Fauzan Ahmad, Directors Collective

Growth Realty Pvt. Ltd.(a Strategic Marketing Division of Earth Infrastructures Ltd)

whose entrepreneurial and pioneering strides have created urbane and smooth choices for

customers in realty sector.



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Developments of the Company:-

Earth Towne and Magnifique Towers are two residential projects and are located in Sector 1,

Greater Noida. Earth Towne is in greater Noida sector-1, GH no- 04, and has apartments in

varied sizes from 540 sq. ft. to 1355 sq. ft. in variants of 1BHK/2BHK/3BHK with study room.

Magnifique Tower is part of Earth Towne where the company has 4BHK and 4BHK+2S

apartments of 1,795 and 2,295 sq. ft., respectively. Both Projects are designed by EIGEN, UK,

which has helped build the Burj Khalifa Towers in Dubai and Heathrow Airport in London

among other prestigious global projects.

Commercial project „Earth Sapphire Court‟ is at Knowledge Park, Greater Noida, and offers

290/450/750 sq. ft. fully furnished green studio offices. Earth Sapphire Court provides the

office spaces which are based on “Plug & Play” concept which are ready to use with all the

basic requirements of an office setup. Also another Commercial project is „Earth Techone‟

which is located at Plot no. 1, TechZone, which falls under the 650 acres of Special Economic

Zone in Greater Noida that also provides office space in the sizes of 300/500/750/1000 sq. ft.

as well as Retail spaces ranging from 250sq. ft. to 1000sq. ft., ATM space and Multiplex.

Awards and Recognitions:-* BHARAT SAMMAN Award by NRI Institute.

* Best debutant developer award for the year 2010 by Franchise India.

* Most Innovative Developer from Institute of Economic Studies.



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REAL ESTATES: AN INVESTMENT PERSPECTIVE

Real Estates refer to a term that encompasses land along with improvements to the land such as

buildings, apartments, basement, or other site improvements on or below the surface of the

earth that are fixed or immovable. It is divided into two segments: Residential and

Commercial.

Since the project deals about Commercial property, it is also called as investment or income

property which refers to buildings or land intended to generate a profit, either from capitalgain or rental income. It includes office buildings, industrial property, medical centers, hotels,

malls, retail stores, shopping centers, farm land, multifamily housing buildings, warehouses,

and garages. In many states, residential property containing more than a certain number of

units qualifies as commercial property for borrowing and tax purposes.



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Types of commercial property

Category Examples

Leisure hotels, public houses, restaurants, cafes, sports facilities

Retail retail stores, malls, shopping centers, shops

Office office buildings, serviced offices

Industrial industrial property, office/warehouses, garages, distribution centers

Healthcare medical centers, hospitals, nursing homes

Current Scenario of the Real Estate Market in India

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of

the economy, Indian real estate business has taken an upturn and is expected to grow from the

current USD 12 billion to a USD 102 billion in the next 10 years. This growth can be attributed

to favourable demographics, increasing purchasing power, existence of customer friendly

banks & housing finance companies, professionalism in real estate and favourable reforms

initiated by the government to attract global investors.

The growth curve of Indian economy is at an all-time high and contributing to the upswing is

the real estate sector in particular. Investments in Indian real estate have been strongly taking

up over other options for domestic as well as foreign investors.

The boom in the sector has been so appealing that real estate has turned out to be a convincing

investment as compared to other investment vehicles such as capital and debt markets and

bullion market. It is attracting investors by offering a possibility of stable income yields,

moderate capital appreciations, tax structuring benefits and higher security in comparison to



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other investment options. A survey by the Federation of Indian Chambers of Commerce and

Industry (FICCI) and Ernst & Young has predicted that Indian real estate industry is poised to

emerge as one of the most preferred investment destinations for global realty and investment

firms in the next few years.

The potential of India's property market has a revolutionizing effect on the overall economy of

India as it transforms the skyline of the Indian cities mobilizing investments segments ranging

from commercial, residential, retail, industrial, hospitality, healthcare etc. But maximum

growth is attributed to its growth from the booming IT sector, since an estimated 70 per cent of

the new construction is for the IT sector.

High demand for commercial real estate

The commercial property market has been growing at an annual rate of approximately 30%

over the past eight years across major locations in India. Moreover, there is an up shooting

demand for 200 million sq. ft over the next five years.Real estate industry research has also

thrown light on investment opportunities in the commercial office segment in India. The

demand for office space is expected to increase significantly in the next few years, primarily

driven by the IT and ITES industry that requires an projected office space of more than 367

million sq ft till 2012-13.

Retail sector facilitating real estate growth

Apart from the IT and ITES industry influencing the Indian real estate sector, India is also

getting into the knowledge based manufacturing industry on a large scale. Retail, one of India's

largest industries, has presently emerged as one of the most dynamic and fast paced industries

of our times with several players entering the market. The contemporary retail sector in India

which is reflected in sprawling shopping centers and multiplex- malls is also contributing to

large scale investments in the real estate sector with major national and global players investing

in developing the infrastructure and construction of the retailing business. Over 500 shopping

arcades are under construction phase and will be operational by 2008.

Accounting for over 10 per cent of the country's GDP and around eight per cent of the

employment retailing in India is gradually inching its way toward becoming the next boom

industry. And if industry experts are to be believed, the prospects of both the sectors are



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mutually dependent on each other. Another emerging trend in real estate sector in India is

investment in the hospitality or hotel industry. The exceptional boom in inbound tourism and

the IT sector has also led to an unprecedented shortage of rooms, with hotels all over the

country witnessing their highest-ever occupancy rates.

SEZs - the emerging investment option

Moreover, as real estate sector expands beyond the city limits with government promoting

industrial belts, real estate developers are eyeing special economic zones (SEZs) as an

extension of their business. Several upcoming special economic zones are also expected to

provide the momentum to the commercial office space development in related area where the

land comes cheaper; and a SEZ developer is entitled for tax exemptions like a 10-year

corporate tax holiday. On the whole, Indian real estate sector is slated to mark the growth to

$40-50 billion in the next five years. Also, India is witnessing developments of hi tech cities, a

trend that has been embraced by most Indian cities. Further, India's improving image, as a

corporate base for Asian markets and strong growth opportunities in emerging sectors such as

financial services, pharmaceuticals, telecommunications, and biotechnology will also boost

demand and broaden the occupier base.

FDI - inviting real estate investments

Not surprisingly, most foreign investors have aimed India in a big way, largely through joint

ventures. Along with curtailing the risk factor, it provides the participating companies an exit

route. Since 2005, when FDI in Indian real estate sector was permitted, US $7-8 billion have

been parked in. The Government of India's liberalization and economic reforms programme

encourages industrial policy reforms that have reduced the industrial licensing requirements,

removed restrictions on investment and expansion, and facilitated easy access to foreign

technology and FDI. Increased inflow of investments arising out of flexible FDI policies is sure

to have a direct and positive impact on the real restate scenario of India. More investments

mean more job opportunities and more jobs means more workforces. This has created a huge

demand and supply gap in housing in India. The booming IT industry has also resulted in a

large section of young investors who with high-income jobs chose real estate as an investment

option.



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Government Initiatives/Policies

This budding sector is today witnessing development in all area such as - residential, retail and

commercial - in metros of India such as Mumbai, Delhi & NCR, Kolkata and Chennai. Easier

access to bank loans and higher earnings are some of the pivotal reasons behind the growing

Indian real estate sector. With a view to catalysing investment in townships, housing, built-up

infrastructure and construction development projects as an instrument to generate economic

activity, create new employment opportunities and add to the available housing stock and built-

up infrastructure, the Government of India has decided to allow FDI up to 100 per cent under

the automatic route in townships, housing, built-up infrastructure and construction

development projects. Union Budget 2012-13 gives major thrust on accelerating the pace of

investment in infrastructure, as this is critical for sustaining and accelerating an overall growth.

Efforts to attract private investment into infrastructure through the Public-Private Partnership

(PPP) route have met with considerable success at both Central Government and State

Government levels.

In the Union Budget 2012-13, Rs 10,000 crore (US$ 1.79 billion) is allocated for the

development of National Highways. In the next five years, the total investments in the real

estate will be US$ 1 trillion.

Road Ahead

The real estate sector in India is ready to take a big leap in the coming years. Since 2010, the

residential sector has been on a strong growth trajectory and with increasing urbanisation the

momentum is expected to continue. Strong demographic mix and increasing salary levels will

be the key triggers for growth of the residential market in 2012. Salaried individuals in the age

group of 30 to 35 years will emerge as the biggest contributors for demand in the residential

category. This category of buyers has in past also been the main contributor to the growth of

residential category. It is expected that by 2012, about 0.17 million units of supply will be

available in the six major cities across India. Of this unit supply, tier I cities such as Chennai,

Mumbai, Gurgaon and Kolkata accounts for 66 per cent of the supply, while the remaining 34

per cent is accounted by tier II cities such as Bengaluru and Hyderabad. During the same

period, it has been observed that Gurgaon and Kolkata are expected to have the maximum



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absorption trend. Also, about 75 per cent of the total unit supply in 2012 will be accounted by 2

bedroom-hall-kitchen (BHK) and 3 BHK units. During the realty boom, a higher composition

of 4 BHK and other premium segments are usually expected; however, developers are

conscious of the importance of smaller units in generating higher volumes and continuity in

sales pattern.

Characteristics of the Real Estate Market in

India

Market Size

The Indian real estate market size is expected to touch US$ 180 billion by 2020. Recent growth

in the Indian economy has stimulated demand for land and developed real estate across

industries. Demand for residential, commercial and retail real estate is rising throughout India,

accompanied by increased demand for hotel accommodation and improved infrastructure. India

is going to produce an estimated 2 million new graduates from various Indian universities

during this year, creating demand for 100 million square feet of office and industrial space.

Further, presence of a large number of Fortune 500 and other reputed companies will attract

more companies to initiate their operational bases in India thus, creating more demand for

corporate space. Apart from IT, ITES and Business Process Outsourcing (BPO), India has

shown its expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and

jewellery where it can match the best in the world. These positive attributes of India is

definitely going to attract more foreign investors in the near future.



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Investments in Real Estate:- Real estate investing involves the purchase, ownership,

management, rental and/or sale of real estate for profit. Improvement of realty property as part

of a real estate investment strategy is generally considered to be a sub-specialty of real estateinvesting called real estate development. Real estate is an asset form with limited liquidity

relative to other investments, it is also capital intensive (although capital may be gained

through mortgage leverage ) and is highly cash flow dependent. If these factors are not well

understood and managed by the investor, real estate becomes a risky investment. The primary

cause of investment failure for real estate is that the investor goes into negative cash flow for a

period of time that is not sustainable, often forcing them to resell the property at a loss or go

into insolvency. A similar practice known as flipping is another reason for failure as the nature

of the investment is often associated with short term profit with less effort.

A typical investment property generates cash flows to an investor in four general ways:

1. net operating income (NOI)

2. tax shelter offsets

3. equity build-up

4. capital appreciation

Net operating income, or NOI, is the sum of all positive cash flows from rents and other

sources of ordinary income generated by a property, minus the sum of ongoing expenses, such

as maintenance, utilities, fees, taxes, and other items of that nature (debt service is not factored

into the NOI). The ratio of NOI to the asset purchase price, expressed as a percentage, is called

the capitalization rate, or CAP rate, and is a common measure of the performance of an

investment property.

Tax shelter offsets occur in one of three ways: depreciation (which may sometimes be

accelerated), tax credits, and carryover losses which reduce tax liability charged against income

from other sources. Some tax shelter benefits can be transferable, depending on the laws

governing tax liability in the jurisdiction where the property is located. These can be sold to

others for a cash return or other benefit.

Equity build-up is the increase in the investor's equity ratio as the portion of debt service

payments devoted to principal accrue over time. Equity build-up counts as a positive cash flow



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from the asset where the debt service payment is made out of income from the property, rather

than from independent income sources.

Capital appreciation is the increase in market value of the asset over time, realized as a cash

flow when the property is sold. Capital appreciation can be very unpredictable unless it is partof a development and improvement strategy. Purchase of a property for which the majority of

the projected cash flows are expected from capital appreciation (prices going up) rather than

other sources is considered speculation rather than investment.

Why Invest In Indian Real Estate?

Flying high on the wings of booming real estate, property in India has become a dream for

every potential investor looking forward to dig profits. All are eyeing Indian property market

for a wide variety of reasons:

It‟s ever growing economy which is on a continuous rise with 8.1 percent increase

witnessed in the last financial year. The boom in economy increases purchasing power

of its people and creates demand for real estate sector. India is going to produce an estimated 2 million new graduates from various Indian

universities during this year, creating demand for 100 million square feet of office and

industrial space.

Presence of a large number of Fortune 500 and other reputed companies will attract

more companies to initiate their operational bases in India thus creating more demand

for corporate space.

Real estate investments in India yield huge dividends. 70 per cent of foreign investorsin India are making profits and another 12 per cent are breaking even.

Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its

expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and

jewellery where it can match the best in the world. These positive attributes of India is

definitely going to attract more foreign investors in the near future.

Real estate emerged as the popular sector for private equity (PE) funds investing around

US$ 1,700 million in this sector during 2011. PE in real estate projects will fetch



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considerable returns by next year-end or early 2013, according to Vikram Hosangady,

KPMG.

Foreign direct investment (FDI) inflows in real estate in 2011-12 (April-January) stood

at Rs 2,750 crore (US$ 492.50 million).

The relaxed FDI rules implemented by India have invited more foreign investors and real estate

in India is seemingly the most lucrative ground at present. The revised investor friendly

policies allowed foreigners to own property, and dropped the minimum size for housing estates

built with foreign capital to 25 acres (10 hectares) from 100 acres (40 hectares). With this

sudden change in investment policies, the overseas firms can now put up commercial buildings

as long as the projects surpass 50,000 square meters (538,200 square feet) of floor space.

So, the driving Forces in Real estate can be summarised as:

1. Cash flow

2. High Appreciation

3. Debt build-up

4. Equity returns

5. Minimal / Zero Risk

6. Returns not time bound



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PRODUCT LINE AT EARTH INFRASTRUCTURE LTD:

Earth infrastructure Ltd. is the fastest growing company in the Real Estate Sector. In the time

span of only two years, the company has launched its Six Projects in Delhi- NCR region. The

Six Projects are:-

1. Earth Tech One

2. Earth Towne

3. Earth Sapphire Court

4. Earth Copia I

5. Earth Copia II

6. Earth Iconic

RESIDENTIAL

Earth Towne Earth Copia



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The Commercial projects include Earth Tech One, Earth Sapphire Court and Earth Iconic but I

was assigned to work on Earth Tech One in Greater Noida on which this project report is

based.

Sapphire Court:

An eco-friendly and fully Furnished Offices with Green Surroundings that reduces

environmental impact with its intelligent use of land, energy and water consumption. Unlike

regular office spaces, continuously monitoring & controlling the carbon emissions and

diligently made efforts to conserve resources like water & electricity, preserve natural habitats

and prevent pollution. All this makes Sapphire Court a truly green workspace, one that caresfor planet earth and its people to witness the synergy between nature & humanity working in

COMMERCIAL

Earth SapphireCourt

Earth TechOne

Earth Iconic

GREATERNOIDA

EarthSapphire

Court

EarthTechOne

Earth

Towne

GURGAON

Earth

Iconic

EarthCopia



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tandem. Defining an idea such as “Green” is difficult. Many people claim to be “green” but

have little to substantiate that claim. Which is why Sapphire Court has taken the lead in its

development, structure, architecture and functioning. It has committed itself to the use of

environmental friendly ideas, materials and processes. All of these elements combine to

produce a truly green workspace, one that provides comfort, technology and innovation in

design while minimizing environmental pollution. The overall project of Sapphire Court is

spread over 600,000 sq. ft. which is divided into three Towers namely A, B and C.

Sapphire Court- At a glance!

A GREEN BUILDING

The Sapphire Court is one of the few office spaces to be built on a green concept, it is energy

efficient and environment friendly. The building receives plenty of sunlight and fresh air.

FULLY FURNISHED OFFICES

If you dreamt of working in a high end suave corporate office, then Sapphire Court is the place

for you. Equipped with all modern fittings & fixtures, we have a host of amenities to assist

your smooth functioning.

CLUB FACILITY

The Sapphire Court believes that all work and no play makes office a dull place, which is why

they present an ultra-modern club, loaded with a host of indoor activities like Snooker, Table

Tennis, Carom board etc.

ENERGY EFFICIENT ATMOSPHERE

Sapphire Court is a thinking of IT/ITES office space. We have used energy efficient appliances

to save natural resources like water & electricity. Our national & farsighted planning helps

reduce 30% of electricity consumption.

COMMON ZONE

The Sapphire Court works at a 20:80 equation, there is full utilization of space with wisely

built Conference Rooms, Board Rooms & Reception Lobbies.

THE GREEN ROOF CONCEPT



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Sapphir e Court has opted for a green ceiling. Our roof is rich in green plants & creepers, that‟s

precisely why our internal office temperature remains low. Our building is cooler, shadier and

boasts of a higher oxygen percentage.

FOOD COURT

At Sapphire Court we believe that a healthy body creates a healthy mind. And so, our

Exclusive Food Court pampers our occupants with delectable cuisines & nutritious meals. It

offers a tasty break from the official grind, with its Lavish Lounge format.

SAPPHIRE COURT - LAND SMART

• Flexi Size & fully furnished IT/ITES office space ranging from 290 sq. ft. 450 sq. ft. 750 sq.

ft.

• Full utilization of space with wisely built Conference rooms, Board rooms & Reception lobby

• Large floor plates, open span design and central corridors ensure maximum utilization of

land space

• Vastu abiding structure

• Large interior spaces with a generous amount of natural daylight.

SAPPHIRE COURT - NATURE SMART

• Concept of Green Building with Modern Architecture

• Eco-friendly office with active Waste Management

• Abundant Natural Light saves 30% of Electricity

• Rain Water Harvesting

• Landscaped Lawns & Terrace Garden

• Extensive Plantations • Green panoramic view

• Sitting and Structure Design Efficiency

• Energy & Water Efficiency



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SAPPHIRE COURT - TECHNOLOGY SMART

• LED Technology

• Round the Clock Management

• On Site Centre Manager

• Video Conferencing

• Printers / Fax Machine / Courier

• Mail Delivery/Postage Machinery

• Multi Access IT Support

• High Speed Internet

• Local Area Network

• On Site Utility

• Binding & Lamination Facility

• Plasma Screen, LCD Projectors

• Broadband Internet Access with Wi-Fi

• 100% Power Back Up

• 3 Tier Security System

• Library & Reading Room

• Ergonomic Chairs

• Earthquake Resistant Structures

SAPPHIRE COURT - FULLY FURNISHED

• Energy Efficient Air Conditioner



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• Laptop with Intel Core Processor

• Personal Computer

• Advanced Printer System

• IP Based KTS System

• Director‟s Table

• Director‟s Ergonomical Chair

• Specially Designed Visitor Chairs

• Modular Staff Workstations

• Specially Designed Staff Chairs

• Designer‟s Light

• Indoor Plants / Bonsai

• Cordless Electric Kettle

• Fine Bone China Crockery

• Modular Filing Cabinet

• Adjustable Reading Glass Top

• Vitrified Flooring

• Rare Paintings

• Portable LED Table Lamp

• Spacious Book Shelf

• Ornamental False Ceilings

• Branded UPS

• Branded Monitor & Key Board

• Digital Cordless Phones



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• Fridge

• Scanner

• Venetian Blinds

• Water Filter

• Fax

Location: Knowledge Park – 5, Greater Noida

innovation beyond imagination

Our Coordinates



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With the Close proximity of Noida, Knowledge Park V is going to witness a very high speed

growth in near future. The main attribute of the location is the way it will interlink with Noida,

Ghaziabad, Faridabad & Delhi through different routes. The location is also witnessing a potential market for different industrial setups.

Earth Iconic:

Earth Iconic has arrived in a big way in Gurgaon to redefine the skyline and redraw the lines of

excellence in the increasingly popular Live Work Shop Play concept that has gripped the fancy

of the new generation of workforce living in the metropolitan cities of India. Putting it

differently, Earth Iconic is a distinct mixed-use development envisioned with a convenient

courtyard based retail base, office space, ready to move-in serviced apartments and lots more.

It integrates technology with functionality and builds a strategic focal point for corporate and

retail giants. With an exciting mix of development, this fabulous retail-office-studio destination

will offer range and diversity to thousands of visitors every day. Also 12% assured return per

annum + capital appreciation, the property turns out as a lifetime opportunity to invest.

Marvelous architecture by World-renowned Architects

Earth Iconic‟s stupendous architectural renderings have been done by BDP-Netherlands, which

is the foremost interdisciplinary practice of architects, designers, engineers and urbanists in

Europe and well recognized in the world. It works closely with users, clients and the

community to create special places for living, working, shopping, culture and learning across

Europe, Africa, Asia and Australia. Some of BDP‟s major projects in UK include Liverpool

ONE, Victoria Square, Aintree Racecourse and the University Wales Newport Campus.

The Golden lifestyle

Earth Iconic‟s meticulous planning includes all the comforts, luxuries and privileges you could

ask for. Have a refreshing swim, relax over a cheerful meal at the café, enjoy a rigorous



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workout at the gym, or surrender to the serenity of yogic meditation – all in the comfort of your

own privileged world.

A tantalizing space

As the total area size is 3.5 acres, Iconic is the perfect venue to relax and unwind. Set around

an attractive open space with a wide range of restaurants, Iconic is also designed as world-class

entertainment zone. Combined with modern entertainment and leisure facilities, Iconic is a

perfect spot to relax. From kicking back with friends or for partying the night away, Iconic is

tailored to suit all occasions.

The focal point of shopping

Ideally located on the 60 meter wide sector road with 1 acre frontage in prominent sector,

Iconic is a fabulous retail destination that offers contemporary amenities, services and

recreational facilities. With world-class customer friendly shopping experiance, it will play an

integral role as an ultra-modern shopping and retail destination for the close at hand residential

community.

High Street format for ease and convenience of shopping:

Courtyard style to enhance an open-air convenience retail

Shops façade face atrium

Dedicated zones for customer preference i.e. menswear, women apparels, kids zone.

International and renowned Indian Brands on ground floor

Leading anchor stores viz. Big Bazaar and Reliance Fresh on the second floor

Intelligent workspaces

Workspaces at Earth Iconic give a whole new meaning to the word „Intelligent Work Space‟ by

balancing new generation amenities for your office with plentiful opportunities to relax and

refresh. Besides, these workspaces also provide comfort, technology and innovation in design

while minimizing environmental pollution.



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Modern office space

Iconic is designed with a contemporary office accommodation set over 4 floors. With its

perfect location, gracious service and environment of extraordinary comfort, it provides the

ideal destination for corporate offices. The future growth of this prestigious commercial setting

will continue to offer quality office spaces to its valued investment partners.

Wi-Fi connectivity

Large conference room on each floor with audio / visual facilities

Data centre/server room & biometric access control

Studio apartments for comfort & convenience

ICONIC Studios are so well-appointed that you just need to wheel in your bags; these

apartments come embellished with all the bells and whistles of 5-star living. It offers

comfortable and opulent serviced studio apartments for the corporate executives, business

travelers and tourists. These apartments are designed with a range of leisure and business

facilities including the privacy, security and home away from home, where you can unwind

after a stressful day.

Fully furnished apartment as per modern lifestyle

Compact studio apartment for traveling executives and tourists

Broadband internet connections available through Wi-Fi

A kitchen, a living room and a bedroom in one unit Travel desk

Sit out area



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The Sizes of Office and Retail spaces are:

roduct Retail Spaces Office Spaces Studio Apartments

Floor Ground Floor First Floor 02nd to 06th Floor 07th to 11th Floor

Sizes

(Sq. Ft.)

300, 306, 393,

465

233,300, 306,

393, 465450 and multiple of same

450 and multiple o

same

Earth Tech One

It is an integrated commercial project which focuses on providing every type of real estate product in an area of 15 acres. It mainly focuses on the smooth working of business by

providing offices, apartments, retail shops so that the investor who is seeking to commence his

business may not have any kind of problem as all the facilities are provided as his rest place

(apartments) will be near and any other stuff can be bought from retail shops.

Three types of offices provided;-

Alpha tech- fully furnished office space:-

Under this every facility will be provided like from desk to computers, printers and every

necessary thing which the person seeks to have in an office.

Sizes available - 350, 500, 750, 1000 sq. ft.

Rates - for 350 & 500 is Rs. 6000/sq.ft. (BSP) , for 750 & 1000 is Rs. 5750/sq. ft. (BSP)

Beta tech- semi furnished office space:-



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It is office space which will have fewer facilities than alpha tech and is best suited for an

investor who wants or has interest in doing further changes as per his/ her requirements.

Sizes available – 300, 500, 700, 1000

Rates – Rs. 5250/ sq. ft. (BSP)

Gamma tech- unfurnished virtual space:-

It is an open space provided with no locks and space is distributed among the investors

according to their requirements.

Size starts from 200 sq. ft. and multiples of 200

Studio apartments – fully furnished:-

These apartments are basically for the persons who would be commencing there businesses in

the offices provided in the Tech one site. So that their work is not effected by wasting time in

travelling from their homes. It is also suited for the companies to reside their guests not far

from the workplace. Ideal for executives, small families and senior citizens. So this concept is

good as it saves much money and time.

Sizes available – 465 & 750 sq. ft.

Rates – Rs. 4750/ sq. ft. (BSP)

Express one – semi furnished retail spaces

These spaces are suitable for food courts, ATM‟s, Retail shops etc. These are also a part of

facility which is to be provided to the investor who is going to invest in apartments and offices.

Retail shops -

Sizes available - 250 / 350 / 450 Sq. ft. (and, multiples)

Rates - Rs. 9500 / Sq. ft. (BSP of Ground Floor.)

Rs. 7500 / Sq. ft. (BSP of Upper Ground Floor.)

ATM Space -



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Size available - 170 Sq. ft.

Rates - Ground Floor – Rs. 35 lakh

Upper Ground Floor – Rs. 30 lakh

Food Court -

Sizes available - 250 Sq. ft. (and, increase by multiples of 50 Sq. ft.)

e.g. 250,300,350,400,450,500 and so on

Rates - Rs. 8500/Sq. ft (BSP)

Cluster Plan:

SSSsijSite Location:-



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Additional Charges

ECC ( External electrification charges ) = Rs 100/sq.ft

FFC ( Fire fitting charges) = Rs 100/sq.ft

Lease rent = Rs 85/sq.ft

Electric connection charges (min. 5kva) = Rs 5000/KVA

DG Power back up = Rs 20000/KVA

Mandatory Club Membership = Rs 50,000

Covered Car Parking = Rs 250,000

Front Facing PLC = 10% of BSP

Corner Facing PLC = 10% of BSP



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Booking amount is 10% of B.S.P

Preferential Location Charges

Floor PLC Rs / Per Sq.ft

1st Floor 150/-

2n Floor 140/-

3r Floor 130/-

4

t

Floor 120/-

5t Floor 110/-

6t Floor 100/-

7t Floor 90/-

8t Floor 80/-

9t Floor 70/-

Earth Infrastructures Ltd.

Earth Tech One - Greater Noida

Project

Name

Project

type Location

Basic Sale Price (per sq.ft.) Covered

Car

Parking

Club

Membership Status Payment Plan

D.P. Flexi C.L.P.

Earth Tech

One

Integrated

Commercial

Plot No. 1,

Tech Zone.

Yamuna

Expressway,

Greater

Noida

Alpha Tech_Fully Furnished Office Spaces

350 sq.ft. / 500 sq.ft.

6000/- N.A. N.A. 2,50,000/- 50,000/- Bookings Open

750 sq.ft. / 1000 sq.ft.

5750/- 5750/- 5750/- 2,50,000/- 50,000/- Bookings Open

Earth Studios_Fully Furnished Studio Apartments

For Retail Space and Food Court:

PLC Location % of BSPFront 10 %

Middle 7.5 %

Back 5 %



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1 BHK (465 sq.ft.) / 2 BHK (750 sq.ft.)

4250/- N.A. N.A. 2,00,000/- 50,000/- Sold Out

Express One_Retail Spaces

Shops & Showrooms (Availability: Ground/Upper Ground Floor)

250 Sq.ft./ 350 Sq.ft./ 450 Sq.ft. (and multiples)

9500/-

(GF)

7500/-

(UGF) (D.P/Flexi) 2.50,000/- N.A. Bookings Open

ATM Spaces (Availability: Ground/Upper Ground Floor)

170 Sq.ft. only

35 lakh

(GF) N.A. N.A. N.A. N.A.

Bookings Open

30 lakh

(UGF)

Bookings Open

Food Court (Availability: 2nd Floor, only)

250 Sq.ft. (and, unit size increase in multiples of 50 Sq.ft. e.g. 250,300,350, 400

Sq.ft )

8500/- (DP and Flexi

Plan)N.A. N.A. N.A. Bookings Open

GROWTH DRIVERS OF EARTH TECH ONE

1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world

after Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater

Noida night safari.

2. Formula 1 Race Track : Just 5 kms. away from Tech Zone, It was First hosted in 2011.

The track was officially inaugurated on 18 October 2011.

3. Amusement Park : It is proposed to be developed over an area spread in 200 acres.

India‟s largest amusement park by Essel World.

4. Taj International Airport hub: Very close distance from proposed airport will make

this zone as an attractive as well as comfortable destination to stay.

5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists‟

map, GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department



38 | P a g e

is developing a „paradise for bird lovers‟ in a massive area of 330 hectares in Surajpur which

includes 110 hectares of wetland. The project is expected to get completed by 2013.

6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region,

out of which, some of them are SEZs. In coming days, these corporates will need stayarrangements for travelling executives, guests and even clients.

7. Gautam Budhha University: Spread over 550 acres, Asia‟s largest residential

university – Gautam Buddha University is exactly „opposite‟ to Tech Zone. Moreover, this

university faces the very first plot in Tech Zone – Plot No.1 which is – Tech One.

8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and

to encourage professional tourism, India Exposition Mart Ltd. (IEML) which is India‟s first

state of the art project for cottage sector wherein Round „O‟ Clock International Marketing is

available has been conceptualized and established in Greater Noida in Knowledge Park -2,

approximately 3 kms. from Tech Zone.

9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to

Noida, Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is

expected to begin this Sep. and the deadline to finish the same is 2014. This will give

connectivity to Delhi at lightning fast speed with all comforts of Delhi Metro.

10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in

less than 2 hours and hence will play pivotal role for Delhi – Greater Noida – Agra tourism

destinations.

11. FNG Corridor: 56 kms. long under construction expressway will help people commute

at a lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and other heavy

commercial vehicles will not need to enter Delhi.

12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will

include a world class ISBT and an upgraded Railway station on Ludhiana – Kolkata main

railway line, along with shopping malls and „five star‟ hotels in the area, the city will boast of

one of the unique and first integrated transport hub in India.



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LOCATION

GREATER NOIDA:

Located in Uttar Pradesh, barely 40 kms. from New Delhi and 20 kms. from Noida, the area of

Greater Noida is slowly but surely on the path of becoming one of the largest industrial and

education centres of the country. The area of Greater Noida is 44,000 hectares and its current

population is 12,00,000. Real Estate in this area is amplifying at a good pace in wake of its

growing importance as a reality destination around Delhi. Like other areas of the NCR, Greater

Noida too is home to a number of Indian and Foreign companies, which is an advantage for the

area. It is on its way to becoming a commercial hub. Real estate in this city has huge potential

for development. The proximity to Delhi and Noida and good connectivity with both cities has

been a major catalyst for the growth of the city. The modern infrastructure in keeping with the

demands of high quality living and improved living standards has made Greater Noida a

destination of choice. In addition, a large number of construction projects offer quality housing

and office space equipped with modern amenities, making real estate in the city all the more

desirable. In all, property in Greater Noida has come across as the next best option given its

location advantage, good connectivity, green environs and the enormous potential for

development.

Earth Towne

First

LEED Certified Green Homes

in Greater Noida

Earth Towne

Location

Plot No. 4, Sector 1, Noida Extension (Greater Noida)

Area

18.56 Acres

Tower

29

Earth Towne „



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Explore the „wow life‟ in Green Surroundings at

A wide spread area of 19 acres

Lush Green Landscapes, Water Bodies

and Beautiful Boulevards,

70% wide open area with Splendid

Fountains, Walkways with Trellis &

Seating,

o

Garden

Gated Community System & Paver Block

Roads

Swimming Pools & Gazebo

Eco-friendly, Vaastu friendly and Earthquake Resistant Structure

Jogging tracks surrounded by lush Green Trees, Outdoor Exercise Station

and the use of Ac‟s

Earth Towne

Live the „wow life‟in Earth Towne

Sports Zone with Cricket Academy, Tennis Court, Golf Putting and Basket Ball Ground

Entertainment Zone with Single Screen Multiplex, Horse Riding & Party Lawns, Barbeque

Corner, Party Area with Pavilion and Amphitheatre

Health Zone with Art of Living Classes, Yoga Classes, Aerobics Classes & Fish

Therapy

Art Zone with Music, Dance & Painting Classes

Club Zone with Spa Facility, Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc

Fine Dining Zone with dedicated Food Court, Lounge and Roof Cafeteria

Caring Zone with

Nursing Homes,

Hospitals and Round

the Clock Chemist

Shop



41 | P a g e

Earth Towne

Get the facilities of „wow life‟ in Kids Zone with Swing Slope, Video Games, Play Area, Sand Pit & Crèche to facilitate

children

Play School for the ease of parents

ATMs your money convenience

Ample Parking Spaces for your drive convenience

Maintenance Service round the clock for your Convenience

Transport facilities for your commuting requirements

Laundry Service for your daily comfort

Security System for your safety



42 | P a g e

Earth Towne

Value added services @ „wow life‟ in

Free Feeder Bus Service

Free battery operated cart Service

24 hrs Chemist shop

24 hrs General Store

Free Doctor on Call Service

24 hrs Restaurant

Free Ambulance Services

Free Electrician & Plumber Service



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The Architect

EIGEN U.K - A Synonym of high quality

An International Architecture & Engineering firm with synonym of high quality

assurance provides One Stop Solution for all Design Engineering

and Technology Solutions for the Construction Industry. You name the best and they

have it from the Burj Tower, Dubai to Strawberry Place,

Newcastle Upon Tyne, U.K. The company has provided a wide range of Architectural

Services or Various Consultancy for some part of the

services to projects in various markets of Global Construction Industry including India,

Australia, Middle East, United Kingdom, CaribbeanIslands and the US.

EIGEN U.K Their few of the Mega projects

Burj Tower, Dubai

Aldar Headquarters PC 814, UAE

Jawaharlal Nehru Stadium, New

Delhi, India

DLF Cyber Terraces Building 5,

Gurgaon, India

DLF Cyber SEZ Building-14,

Gurgaon, India

One Hyde Park, London, UK

The Dubai Mall, Dubai



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Earth Towne

Available Sizes @

Type Sizes

1 BHK + T ----------------------------------------------- 540 sq.ft.

2 BHK + 2T --------------------------------------------- 995 sq.ft.

2 BHK + 2T + Study ---------------------------------- 1095 sq.ft.

3 BHK + 2T --------------------------------------------- 1295 sq.ft.

3 BHK + 2T + Study ---------------------------------- 1395 sq.ft.

4 BHK + 3T --------------------------------------------- 1795 sq.ft.

4 BHK + 4T + Study --------------------------------- 2295 sq.ft.

-



45 | P a g e

Aerial View



46 | P a g e

Floor Plan

1 BHK (540 sq.ft.)



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Floor Plan

2 BED + 2 TOILET (995 SQ.FT.)



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Floor Plan

2 BED + 2 TOILET + STUDY (1095 SQ. FT.)



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Floor Plan

3 BED + 2 TOILET (1295 sq. ft.)



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Floor Plan

3 BED + 2 TOILET + STUDY (1395 sq. ft.)



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Floor Plan

4 BED + 3 TOILET ( 1795 sw. ft.)



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Floor Plan

4 BED + 4 TOILET + STUDY (2295 sq. ft.)



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Specifications

FLOORING - Vitrified tiles in Drawing Room, Kitchen and Bedrooms Wooden laminated

flooring in Master BedroomAnti -Skid tiles in

Bathrooms and Balconies

WALLS & CEILING FINISH - Finished walls & ceiling in OBD with POP finishes in

drawing room with pleasing shades Finished walls & ceiling in

OBD in pleasing shade

KITCHEN - Granite working top with stainless steel sink, R O Treated water supply in kitchen,

2'-0” dado Ceramic Tiles above the working top, Stainless Steel Soap and detergent standDesigner Kitchen

TOILETS - Ceramic tiles on walls up to door level, Imported sanitary ware with EWC, CP

fittings and mirror in all the toilets, All Bathroom accessories

like soap dish, towel rack, toothbrush stand etc.

DOORS & WINDOWS - Outer doors & windows aluminum powder coated/UPVC , Main

entry door frame of Mirandi or equivalent wood with skin

molded door shutter Good quality hardware fittings, Lock on Main Door

ELECTRICAL- Fancy Fans in bedroom & drawing room, Tube lights & fancy lights in

bedroom & drawing room, ISI Copper & PVC Concealed conduits

provision for adequate light & power points as well as TV outlets with modular as per architect

design

TV &TELEPHONE - One landline connection having intercom facilities, Provision for DTH

connection

EXTERNAL - Underground & overhead water tank with pump at 24 hours uninterrupted water

supply, Provision for lift power backup, Mail delivery

box in every tower External facade of tower - Texture Paint



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Prime Specifications:

(For 1 BHK 540 sqft)

Fully Furnished Studio Apartment…

Air Conditioner;

Fridge;

Food Processor;

LCD with Cable Connection;

Double Bed with mattresses and pillow;

DVD/VCD Player;

EPBAX System;

RO in the Kitchen;

Study table with chair;

Designer Light Fitting;

Equipped Kitchen;

Electric Oven;

Crockery;

Electric Chimney;

Electric Kettle;

Juicer Mixer;

Toaster;

Curtain and Curtain Rod;

Complete wood work in Cub board;

Towel rack in the Bathroom;

Rocking Chair;

Bookshelf cum Showcase;

2 seater Dining table;

Sofa



55 | P a g e

Major IndustriesOperational in Greater Noida

Project Fact Sheet

LOCATION Sector -112, Dwarka Expressway,Gurgaon



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PLOT AREA 10.25 acres sq. ft.(Approx.)

TOTAL NO. OF APARTMENTS 500 APARTMENTS

TYPE RESIDENTIAL

Sizes 1835 sq. ft. (approx) 2392 sq. ft. (approx)

One Split AC of 1.5 ton in Master Bedroom of all 3 BHK Apartments of Earth Copia

5 Free Value added services for initial two years from the date of possession:-

Medical Consultancy for Residents

24 Hours Ambulance Service

Pollution Free Battery Carts for Residents

In House Consultancy by Interior Designer

Vastu and Astrological Advice

Copia Location Advantages:-

International & domestic airport

Dwarka Metro Station

Delhi Jaipur Highway

Dwarka Expressway



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Earth Copia – II

Location: Sec.107, Gurgaon

o Residential Project

Ultra Premium Luxury Apartments

Now introducing…

After huge success of Copia and still in very huge demand Earth Infrastructures now

launches Copia -II right in the neighborhood of Copia.

COPIA – II , PROJECT FACT SHEET

LOCATION Sec – 107, Dwarka Expressway, Gurgaon

PLOT AREA 11 acres sq. ft. (Approx.)

TOTAL NO. OF APARTMENTS 500 Approx.

TYPE RESIDENTIAL



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LOCATION ADVANTAGES

One of the closest sector from New Delhi Border adjoining New Delhi Airport and Dwarka

On the arterial road connecting Intl airport to NH8

One of the very few sectors that has bitumen access as of now.

On the Delhi – Gurgaon border with largest frontage on

Delhi border overlooking the green belt.

800 mtrs from existing residential development.



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RESEARCH METHODOLOGY

A Research methodology defines the purpose of the research, how it proceeds, how to measure

progress and what constitute success with respect to the objectives determined for carrying out

the research study. Research always starts with a question or a problem. Its purpose is to

question through the application of scientific method. It is a systematic and intensive study

directed towards a more complete knowledge of the subject studied.

The research methodology for the present study has been adopted to reflect these realities and

help reach the logical conclusion in an objective and scientific manner. The appropriate

research design formulated is detailed below.

DESCPITIVE RESEARCH

This kind of research has the primary objective of development of insights into the problem. It

studies the main area where the problem lies and also tries to evaluate some appropriate course

of action. The present study contemplated an descriptive research.

NATURE OF DATA

PRIMARY DATA

Data which is collected through direct interviews and by raising questionnaires to owners.

SECONDARY DATA

Secondary data is already available and published. Various internet sits, newspaper, magazines

were searched in order to find information useful for completion of this project.



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SAMPLE SIZE

The sample size taken for this project is 50.

SAMPLING DESIGN

Simple Random Sampling to select the sample.

DATA COLLECTION:

PRIMARY DATA

It has been obtained by conducting a survey in the Delhi/NCR areas in which survey is done .

METHOD: Questionnaire method used with the Respondent and asking about their Interest in

the investing in the Real estate .

ANALYSIS OF QUESTIONAIRE:-

1. Is property a good option for investment?

72%

28%

yes

no



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ANALYSIS:-From the above chart we can see that 72% people think that property is a good for investmentand 28% people does not think so. It can be said that real estate is a fasted growing sector andcan give a hand sum return in future.

2. Ranks of various real estate companies as per preferences

Analysis:-In the following pie chart various real estate companies are ranked as per the preference of customers we can see Ansal API constitutes to 30% which is a larger share in comparison toother real estate companies. Talking about Earth Infrastructures it constitutes to only 10%which is a lesser share as it a 2 year old company and not much known to people so the

company should use more of promotional techniques to increase their market share .

Ansal API

30%

Earth

Infrastructure

Ltd.

10%

Jaypee

Greens20%

Cosmic

Structures Ltd

15%

AMR

Infrastructures

Ltd

15%

Stellar business

park10%



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3. Purpose of buying the property:-.

ANALYSIS:-

To invest in real estate sector it is very important to know the purpose of investment whichcould either be for self use or for further investment. As per the pie chart it is visible thatinvestment holds a larger share in comparison to self use. People considering property as agood source of investment that is why it has a larger share of the total percentage.

44%

56%

self use

investment



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4. Preferable Cities as per the following parameters:1. Location2. Quality of living3. Law and order 4. Infrastructure

Analysis:- For buying a property innice locality is very essential in the metros and in upcoming metros as per the diagramGurgaon holding the maximum percentages and has a great market value as well. After Gurgaon, noida holds a fairly good market share.

40%

25%

10%

10%

15%

Gurgaon Noida Greater Noida faridabad Ghaziabad



64 | P a g e

5. Type of investment in property ?

Analysis:-

Whenever the investment is done it is either for long term investment or short term investmentsame applies for real estate as well. In case of real estate duration of holding the propertydepends on the customers mentality if the customer is of young age he will take risk and

frequently buy and sell property but in case of old people they don‟t take much of risk and believe in long term investment. From the above chart it can be seen that 60% people invest property for long term.

40%

60%

short term

long term



65 | P a g e

6. Budget for buying the property:

Analysis:

For buying a property money is of utmost importance. It can be seen that the maximum

percentage is of 80lack-1cr and minimum percentage is of 10lack-20lack and above 5cr.

10%

35%

20%

25%

10%

above5cr

80l-1cr

50l-80l

20l-50l

10l-20l



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7. Amenities required in a residential property

Analysis:-

For luring customers to buy the property there are certain amenities and facilities

provided to the customer such as clubs, hospitals etc. looking at the pie chart the most

wanted facility is that of market and shopping mall which holds 50% of the total share

of wanted amenities.

50%

20%

8%

2%

5%

15%

marketened shopping

mall

hospital

school

club

others

full security



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8. Ranking of most suitable media for the search of property.

Analysis:-Before getting any product or property it is very essential for every company

to promote it and make people aware about that product or property. The best and

suitable medium of promotion in real estate sector is placing the canopy and informing

all the prospective clients about the property. Other promotion mediums are good but

with best results is canopy placements.

ANALYZING THE COMPETITOR:-

What is Competitive Analysis?

Competitive Analysis is a process of gathering and analyzing information about competitors,

their practices, products, strengths and weaknesses and business trends in order to assess our

position in the market and improve company‟s products and marketing strategies.

What is the purpose of Competitive Analysis?

In today's market, you must know what competitors are doing and what to do to stay ahead of

the competition. Many businesses believe they are providing a good product to their customers,

but do not have reliable information showing how customers perceive their product or how it

compares to the competition . A Competitive Analysis performed by an unbiased third party is

20%

10%

30%

8%

15%

5%

12%

news paper

advertisement

billboards

canopy

banners

telecalling and bulk mails

others



68 | P a g e

an invaluable tool because it can help to company for identify ways to attract new customers,

as well as keep the ones you have satisfied with company‟s products.

Strengths and weaknesses: How company‟s product stacks up against the competition

and in what areas they have an edge over company‟s product and in what areas company‟s product is superior.

Identify competitors: Verify who your primary and secondary competitors are.

Improvements: How and in what areas company‟s product, processes, and practices

must be improved to meet market demands or to stay ahead of the competition.

Marketing: What improvements company needs to make in marketing approach, the

company may want to highlight why their product is ahead of the competition, or the

unique features that consumers desire.

How can Competitive Analysis help establish company’s product as a market leader?

Competitive Analysis gives to company a realistic view of their competition and the

opportunity to identify improvement in areas like customer services, and marketing claims. It

can help to compare products prior to making their marketing and promotional decisions.

Competitive Analysis will help accomplish the following:-

· Have a realistic view of company competition.

· Foresee market changes and demands.

· Identify ways to attract customers from company‟s competitors.

· Discover opportunities for improvement in company‟s business practices.

· Identify necessary changes in company‟s processes to meet market demands.

· Identify necessary changes in company‟s processes to reduce costs



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Why companies analyze competitors?

Some businesses think it is best to get on with their own plans and ignore the competition.

Others become obsessed with tracking the actions of competitors (often using underhand or

illegal methods). Many businesses are happy simply to track the competition, copying their moves and reacting to changes.

Competitor analysis has several important roles in strategic planning:-

• To help management understand their competitive advantages/disadvantages relative to

competitors.

• To generate understanding of competitors‟ past, present (and most importantly) future

strategies.

• To provide an informed basis to develop strategies to achieve competitive advantage in the

future.

• To help forecast the returns that may be made from future investments.

LIST OF COMPETITORS:- SPIRE TECH IT PARK

STELLAR BUSINESS PARK

COSMIC CORPORATE PARK

AMR MANTHAN

PARAMETERS FOR COMPARISON:

Minimum ticket size

Minimum investment

Locational advantage

Payment plans available

Assured Returns

Fully furnished or bare shell condition



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Expected date of possession

Advantage Earth Tech One - edge over competitors:

Availability of maximum project details – Project details of almost half of „either‟

soon to be launched projects or have not been launched projects are either, minimal or

not available at all.

Minimum Ticket Size - No other project offers a business space/suite of as less as 350

sq. ft.

Locational Advantage - Located in tech zone‟s most prime location and very first plot

on entrance – Plot no. 1, the plot is Taj Expressway facing and is located right opposite



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of proposed Gautam Buddha University – largest university in Asia and a huge

catchment area for talented professionals.

Flexible Payment Options - Flexibility to choose from as much as three (maximum)

payment options available – D.P., Flexi and C.L.P. on different sizes of business suites

- 350, 500, 750, 1000 sq. ft; whereas in many of the other projects not as many

payment options are available.

Assured Returns + clearly specified possession date - As compared to other projects

which does not have any clearly defined possession date, and hence assured returns till

possession, Earth Tech one gives its investors a complete peace of mind with a reason

to smile as the investor would be sure of getting almost half of his invested amount

back in 51 months + manifold capital appreciation once the project is completed in

June 2013. The investor would be assured of both returns and timely possession, and

hence capital appreciation.

Fully Loaded, Plug & Play Concept - Early possession – June 2013 coupled with fully loaded

business suites means it‟s plug & play for dynamic and charged up professionals

SWOT ANALYSIS:

Identification of SWOTs is essential because subsequent steps in the process of planning for

achievement of the selected objective may be derived from the SWOTs. First, the decision

makers have to determine whether the objective is attainable, given the SWOTs. If the

objective is not attainable a different objective must be selected and the process repeated.



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SWOT ANALYSIS OF EARTH INFRASTRUCTURES:

STRENGTHS:

1. Fastest Growing Company

2. Focused Portfolio

3. Strong Financial Background

4. Experienced Leadership & ManagementTeam

5. Leed Certified- Green Building Concept

6. Architect- Eigen

7. Wide Sales & Marketing Network

8. International Presence

9. Projects in SEZ area

WEAKNESSES:

1. Slow pace of development of the projects.

2. Brand name is not much known ascompared to the major players of real estatein the market.

OPPORTUNITIES:

1. Capturing prime locations in Delhi/ NCR -which would attract more investors in future.

2. Greenology concept can attract moreinvestors in comparison to other developers.

3. Economical and Innovative promotionalstrategies.

THREATS:

1. Well established developers prevailing inthe market.

2. Threat of New entrants.

3. Change in Government policies.

4. Unorganised sectors in real estate, like,small scale brokers and property dealers etc.



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SWOT ANALYSIS OF GREATER NOIDA:

STRENGTHS

2nd planned city.

Wholly Wi-Fi.

India expo mart.

Yamuna Expressway.

Knowledge Park.

An eco-friendly relaxed environment.

Shiv Nadar University Launched.

Affordable Property rates as compared to Delhi.

A modern, efficient city of international standards.

Top quality housing and social infrastructure.

Wider than access roads.

Ansal Plaza shopping mall.

F1 Racing track.

Gautam Buddha University and,

Galgotia University.

WEAKNESSES

Problem of law and order.

Lack of Public Transport.

Lack of Labour.

Show pace of development.

OPPORTUNITIES

4th Night Safari.

Boraki Railway Station.

Expected population in 2021 is 21lakhs.

DMIC (Delhi Mumbai Industrial Corridor) Gas based power project.

NIIT Tech to invest Rs175 crore for Noida Campusexpansion.

Shopping Malls, Multiplexes coming up.

Delhi Metro extended in Greater Noida.

The next major IT destination.Excel World.

FNG Corridor.

Biggest Milk plant to give empowerment to villagersin Tapal.

Noida crime control plan to cost Rs380 crore.

Bird Sanctuary.

YEA is planning to open 4 international universitiesand 10 engineering colleges adjacent to Yamunaexpressway.

THREATS

Noida extension fiasco.

Change of government will rise problem for themaster plan of Greater Noida.



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Marketing Mix-

The marketing mix is a business tool used in marketing products. The marketing mix is often

crucial when determining a product or brand's unique selling point; the unique quality that

differentiates a product from its competitors, and is often synonymous with the four

Ps: price, product, promotion, and place. These are defined as:

Product - A product is seen as an item that satisfies what a consumer needs or wants. It

is a tangible good or an intangible service. Intangible products are service based like

the tourism industry, the hotel industry and the financial industry. Tangible products are

those that have an independent physical existence.

Price – The price is the amount a customer pays for the product. The price is very

important as it determines the company's profit and hence, survival. Adjusting the price

has a profound impact on the marketing strategy, and depending on the price

elasticity of the product, often it will affect the demand and sales as well. The marketer

should set a price that complements the other elements of the marketing mix.

Promotion - represents all of the methods of communication that a marketer may use to

provide information to different parties about the product. Promotion comprises

elements such as: advertising, public relations, personal selling and sales promotion and

Word-of-mouth.

Place - refers to providing the product at a place which is convenient for consumers to

access. Place is synonymous with distribution. Various strategies such as intensive

distribution, selective distribution, exclusive distribution and franchising can be used by

the marketer to complement the other aspects of the marketing mix.



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PRODUCT/SERVICE STRATEGY:

LEED Certified Green Building

Various ranges of Office space from 350 sq. ft. to 1000 sq. ft.

Retail Space available in different cluster of sizes starting from 250 sq. ft.

Fully furnished Studio Apartments for ready to move-in.

Office spaces sub divided into Fully furnished, Semi furnished and raw shell or Virtual

spaces to cater the needs of different customers.

Office and Retail shops are within walking distance from Studio Apartments.

Food Courts and ATM space also available in large sizes.

PRICE STRATEGY:

Penetration strategy

Product price range started for Rs. 4200 sq. ft. – Rs. 7500 sq. ft

Minimum amount of Investment required

Assured Return of 12% until possession.

Reasonable Price.

Attractive one time discount for customer Attractive allowance for dealers

PRODUCT PRICE

PROMOTION PLACE

Marketing Mix



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PROMOTION STRATEGY:

Activity in Local markets

E-mailing and posting Ad in Property websites

Advertisement in Local newspaper and magazines

Brochure

Sales force (1000+ across country)

Marketing surveys through:-

1. Canopies

2. Demonstration

3. Reference by old customer

4. Cold call

PLACE / DISTRIBUTION STRATEGY :

Launched in Greater Noida

Positioned at a Prime Location of 650 acres of SEZ

Developments around Earth TechOne like Yamuna Expressway, Universities, Sports

Complex, Racing Track, and various I.T Indstries.

High Capital Appreciation of the project

2nd Most planned City

Growing to be one of the largest industrial and education hubs of India



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MARKETING AND PROMOTIONAL STRATEGY:

Marketing strategy is a process that can allow an organization to concentrate its limited

resources on the greatest opportunities to increase sales and achieve a sustainable competitive

advantage.

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill

market needs and reach marketing objectives. Plans and objectives are generally tested for

measurable results. Commonly, marketing strategies are developed as multi-year plans, with a

tactical plan detailing specific actions to be accomplished in the current year. Time horizons

covered by the marketing plan vary by company, and by industry, however, time horizons are

becoming shorter as the speed of change in the environment increases. Marketing strategies are

dynamic and interactive. They are partially planned and partially unplanned. Marketing

strategy involves careful scanning of the internal and external environments. Internal

environmental factors include the marketing mix plus performance analysis and strategic

constraints. External environmental factors include customer analysis, competitor

analysis, target market analysis, as well as evaluation of any elements of the technological,

economic, cultural or political/legal environment likely to impact success. A key component of

marketing strategy is often to keep marketing in line with a company's overarching mission

statement.

Once a thorough environmental scan is complete, a strategic plan can be constructed to identify

business alternatives, establish challenging goals, determine the optimal marketing mix to

attain these goals, and detail implementation. A final step in developing a marketing strategy is

to create a plan to monitor progress and a set of contingencies if problems arise in the

implementation of the plan.



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By understanding the company, its products and analyzing its competitors, it gave me a clear

picture about the real estate sector. The major task that I was assigned was to understand the

company objectives, its target audience, and then to develop marketing strategies which would

help company to increase its brand awareness and business development. The two kinds of

sales promotions are described as:

Above the line sales promotion:

Above the line is a type of advertising through media such as TV, cinema, radio, print, banners

and search engines to promote brands. Major uses include television and radio advertising, web

and Internet banner ads. This type of communication is conventional in nature and is

considered impersonal to customers. It differs from Below the line advertising, which believes

in unconventional brand-building strategies, such as direct mail and printed media (and usually

involve no motion graphics).These strategies require huge amount of investments and are

majorly Capital intensive.



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Below the line sales promotions

These are short-term incentives, largely aimed at consumers. With the increasing pressure on

the marketing team to achieve communication objectives more efficiently in a limited budget,

there has been a need to find out more effective and cost efficient ways to communicate with

the target markets. This has led to a shift from the regular media based advertising. These

strategies involve high level of ground work involving manpower and is hence more of Labor

intensive.

Deciding on promotional plan:

The plan usually faces three questions.

Promotion

Above the linepromotion:

Radio

Mobile Phones

Newspapers

Internet

Below the linepromotion:

Sponsorship

Endorsements

Sales Promotion

Direct Mail

Personal Selling

Public Relations

Trade Shows



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Which segment of the market should be targeted?

What message should be conveyed to them?

How to do this?

For each service we first consider all forms of media which are available for promotion like

TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct

mail, special events, brochures, neighborhood newsletters, etc, & then decide which suits the

organization. Our selection of media should be based on two factors affordability &

accessibility.

Steps involved in developing the promotional strategy:

To develop a promotional strategy one should understand the target audience, analyze the

competitor strategies, understand the company constraints, and other factors which can then be

used to develop a comprehensive strategy to meet the company objective.

The steps involved in developing strategies for Earth-Infrastructure can be enumerated as:-

STEP 1: Understanding company objective

STEP 2: Understanding Segmenting Targeting Positioning

STEP 3: Analyzing company constraints

STEP 4:Methods adopted

STEP 1: Understanding the Company’s Objective:-

Earth Infrastructures is a national player and is comparatively a new entrant in the real estate

sector. The company has relatively gained great awareness in the Delhi & NCR market and its

projects are scattered all over India.

So the major objective of the company for conducting promotions this year was:-

Hit the target audience directly, in cost effective manner



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Behavioral variables

benefit sought ,product usage rate, brand loyalty, product end use

readiness-to-buy stage, decision making unit, profitability, income status

Segmentation at Earth Infrastructures

Earth Infrastructures defines its segment on the basis of Demographic Variables, primarily

considering the factors Age, Occupation and Income. The management‟s job is to formulate

new and creative strategies to target different segments of the market. Also the investors are

segmented on basis of their financial background (i.e. Business man and service class people)

which helps to classify two different segments which have to be targeted with different

promotional strategies. The age & the need of the investors also help us in segmenting the

clients and thus facilitate Earth Infrastructures to find its target market more accurately.

Targeting:

For any organization it is not possible to serve every segment, so the marketer decides to serve

the segment which provides the maximum opportunity, a process which is known as Targeting.

Targeting at Earth Infrastructures —

Considering the constraints of finances, time and other factors, Earth Infrastructures has

different promotional strategies for different segments such as high, middle & lower income

group of people .Earth Infrastructures generates a lot of business from tier 2 cities, so our

marketing and promotional activities are carried out in these cities as well. We offer the same

product to people from different segment of market but with different promotional strategies.

Earth Infrastructures specifically focuses on Professionals, Businessmen & NRI‟s and the

promotional strategies are formulated in such a manner that they directly reach the target

audience e.g. Door to door activity, canopy activities.

Positioning:

It is the process by which marketers try to create an image or identity in the minds of their

target market for its product, brand, or organization.

Positioning at Earth Infrastructures —



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Most of the competitors serve more than one segment, with no clear positioning of their

company. The market has a stiff competition as a large number of real estate developers have

been coming in the city at different locations. Many players have positioning in terms of

Quality-Prices modal, others on basis of location and so on, but no player in the market

specifically focuses on being environment friendly by introducing the green building concept

and we very firmly believe in customer satisfaction

The following distinction separates us from our competitors:

1. LEED Certified - Leadership in Energy and Environmental Design (LEED)

consists of a suite of rating systems for the design, construction and operation of high

performance green buildings, homes and neighborhoods. We are the first LEED

certified real estate developers.

2. CREDAI Member - The Consumer Grievance Redressal Forum has been enacted to

provide better protection to the interests of customers connected with the “member

real-estate developers - CREDA I NCR” and for that purpose to make provision for the

establishment of authorities for the settlement of customer‟s dispute and other related

matters.

3. EIGEN (Architect)- A Synonym to high quality. An International Architecture &Engineering firm with synonym of high quality assurance provides One Stop Solution

for all Design Engineering and Technology Solutions for the Construction Industry.

You name the best and they have it from the Burj Tower, Dubai to Strawberry Place,

Newcastle Upon Tyne, U.K. The company has provided a wide range of Architectural

Services or Various Consultancy for some part of the services to projects in various

markets of Global Construction Industry including India, Australia, Middle East,

United Kingdom, Caribbean Islands and the US.



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The overall STP analysis of the company helps in understanding which market to be catered,

and hence helps in customizing the overall promotional effort to be channelized in the same

direction facilitating the best utilization of the available resources and meeting the company

objectives.

STEP 3: Analyzing Company Constraints

Earth Infrastructures has just entered into the market of real estate. It is their 2 year of

operation. With the presence of number of competitors in the market and also with the

increasing brand value of the major leader, it was very difficult for Earth Infrastructures make

its presence felt. Apart from this, there were some other constraints also which were to be kept

in mind while designing the promotional strategies which were financial constraint. Earth

Infrastructures is a Self – funded organization which was started in 2010. Problem which was

confronted by our company in its promotional & advertising campaign was lack of funds for advertisements on television.

SEGMENTATION

•DEMOGRAPHICS

•AGE,OCCUPATION,

•INCOME

TARGETING

•PROFESSIONALS,

BUSINESSMAN,RETIREDAND NRIs.

POSITIONING

•LEED CERTIFIED

•GREEN BUILDINGCONCEPT

•CREDAI MEMBERSHIP

•WORLD RENOWNEDARCHITECHT - ''EIGEN".



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STEP 4: Methods adopted

A strategy had to be developed wherein the target audience could be hit directly in the most

cost effective manner and conveying the message clear to the audience.

So it was decided to use below the line marketing strategy. The strategies used were:-

BRANDING:

The major aim of the branding activity was to increase the visibility of Earth Infrastructures in

various zones. The activity needed promotional effort of distributing Free Gifts at different

locations to create brand awareness and increase brand recognition.

The main tools used in the process were:-

Cloth bags

Caps and T-shirts

Banners & Hoardings

Pamphlets and Brochures

Standees

Cloth Bags were specially designed by the company which had the company‟s name, logo,

address and telephone numbers printed on it and these bags were freely distributed in the

market to create awareness about earth‟s Projects. Similarly the Caps and T-shirts were also

designed for promotional purposes with the name and logo of the company printed on it and

were freely distributed in the market to create brand awareness and to generate interest about

the Earth‟s projects in the minds of the people .

In designing the banners and hoardings the main aim was to create recognition of the company

name and its address, so the design majorly comprised of the name and address with the

company tag line presented along. The banners were placed inside the vehicles of all the

employees of the company which acted as a great promotional technique and hence these

banners were made in such a way that they were visible to each every person even at far

distances.



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Pamphlets and Brochures were distributed randomly to each and every person in the respective

zone which made the people take a glance at Earth‟s Projects in brief hence creating brand

awareness. The Standees were placed as they are more informational in nature discussing

elements such as the benefits to the investors, facilities provided, and other core advantages for

the company.

All the efforts were channelized effectively and efficiently and in the proper manner and

helped the company in generating leads by creating brand awareness.

ACTIVITIES

In my two months internship program in Earth Infrastructures, I have learnt a lot about real

corporate world. In this two months time span, I have conducted lots of activities with the help

of my team head and my team members. I along with my team members had conducted many

Activities and we can classify the activities into two categories: Field Activities and In-house

Activities:-

1.) Canopy Activity: On every Saturdays and Sundays, we used to place our Canopies near thesite of our Greater Noida Projects. We had to set up a Canopy and look for the people who

were passing by in their Car's and people who were interested used to stop their car and ask for

the details. Then we used to explain them the project and ask them for the Site Visit so that

they can get a clearer picture of what they are or will invest in and they were encouraged for an

official meeting.

2.) Market Activity: I also visited at various shops in the markets of Chandni Chowk, Chawri

Bazar, and The Times Property Expo in Pragati Maidan. We need to explain the people about

the project with the help of pamphlets and brochures provided by the company and exchanged

my Visiting cards with theirs to generate the data.

3.) Tele-Calling: I have also done an activity of collecting the Residential Welfare Association

(RWA) Phone Directories from Mayur Vihar and Patparganj and then I have to call those

perspective customers and explain them the whole details of our project and mail them, if

needed. Company also provided me the data of the perspective customers on which I need to

call.



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4.) Bulk E-Mails and Bulk SMSs: The company also provided a very refined data so that I

can send them Bulk E-Mails and Bulk SMSs and give them the details of our Commercial and

Residential Projects of Greater Noida and encourage them for an official meeting.

These are the certain ways which are helping me in generating leads and finding the actualcustomers but still bringing the customer to the purchasing stage is in progress

FOLLOW - UP:

After adopting the above said promotional activities, It helped me in generating leads and

finding the actual customers but still bringing the customer to the purchasing stage is in

progress. I used to maintain a proper follow up and try to convert the hot leads into deal

closing. I used to call them again according to their convenience. I keep the follow up of that

particular lead to make sure that the investors don‟t miss any information about our product

and try to convert him into a real investor for the company.



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CONCLUSION:-

During the course of my two months training program at Earth Infrastructure, I got to know the

ins & outs of the Real Estate sector and my company as well. After the completion of my

training, I came up with the following conclusion :-

SALE IS A VERY LENGTHY PROCEDURE – As I am into selling products which are very

expensive in nature, it is very difficult to complete the entire sales cycle in a period of 8 weeks.

MINDSET OF INVESTORS – Investors believe that Greater Noida is still in developing phase

and, that there are problems regarding LAW & ORDER, changing government policy as well.

At the moment there is not much of footfall because there is low density of population in the

area.

PRIORITY – Investors are more interested in investing their money in plots rather than in flats

/ apartments, so that they can build their own customized house.

TRUSTWORTHY – Earth Infrastructure being a relatively new company in the Real Estate

sector, customers hesitates to invest their money with a new company and would rather rely on

the existing players in the market such as DLF, JAYPEE etc .

In my opinion, people might think investing in Greater Noida would not be as beneficial as

investing in Delhi, Gurgaon & Noida but an investment made today would prove to be a gold

mine in future.



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RECOMMENDATIONS

From the above, we can say that today more people are interested in investing in properties as

they know that investing in properties is a good option and it provides good return to them.

Today, Earth Infrastructure is the third preference of investors and I think the company shouldadopt more innovative technologies in comparison to other competitors so that the company

can become the first preference of the investors.

We have analyzed that investors are more interested in investing in Office Spaces so the

company should focus on launching similar products which will incur profits.

The company should adopt some promotional activities to increase its sale through other

sources of media like T.V, Newspaper, Radio so that it can reach to the mass which will help in

brand awareness.

Also the company should participate in events and trade fairs like Property Expo where they

can showcase their products and offering. Use of social networking should also be

implemented to

Today customers want convenience as they have very busy schedule and from our analysis we

have found that investors want the markets or shopping malls near to their residential and work

places so company should provide more and more shopping facilities to the customers.

We have also analyzed that investors found the banners behind the cars more informative

rather than other medium. So company should focus more on other mode of media to provide

more and important information to the investors so that they can get information more easily

about the company‟s products.



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BIBLIOGRAPHY:

www.ibef.org www.indianground.com

www.earthinfra.com

www.linkedin.com

www.facebook.com

www.google.com

www.economictimes.indiatimes.com

http://www.ibef.org/


http://www.indianground.com/

http://www.earthinfra.com/

http://www.linkedin.com/

http://www.facebook.com/

http://www.google.com/

http://www.economictimes.indiatimes.com/



http://www.google.com/

http://www.facebook.com/

http://www.linkedin.com/

http://www.earthinfra.com/

http://www.indianground.com/




GLOSSARY:

Bare shell – Semi-Furnished or Virtual Space

BSP – Basic Sale Price

Canopy – A Company‟s Portable Stall which can be placed to provide

information about the company and its products to the clients.

CLP – Construction Linked Plan

CREDAI – Confederation of Real Estate Developer‟s Association of India

DP – Down Payment

Directors Ergonomically Chair - An ergonomic chair is a highly adjustable,

including not just a knob for lowering and raising the chair but adjustability in

the back tilt and the height of the arm rests.

ECC – Electricity Connection Charges.

EEC - External electrification charges

FFC - Fire fitting charges

FNG Corridor – Faridabad Noida Ghaziabad Corridor

FP - Flexi Payment

GNIDA- Greater Noida Industrial Development Authority

IP Based KTS System - Key telephone systems are used in small businesses or

large homes that have more than two lines and whose users require the ability to

access all of the lines directly.

LEED - Leadership in Energy and Environmental Design

MOU- Memorandum Of Understanding

PLC - Preferential Location Charges

i l i

real estate - marketing strategies for residential & commercial projects of earth infrastructure

Documents