real estate lead generation
DESCRIPTION
Learn to use mortgage widgets and calculators to improve your real estate online lead generation.TRANSCRIPT
Real Estate Lead GenerationCapturing Customers with Online Marketing
Online Lead Generation
Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent
Visibility: Search
Online visibility=Search
Get local
Get a blog
Feed Google local content
Expectations: Homes, Prices, and Payments
What do home buyers come looking for?
Homes
Prices
Payments
Model the best
Expectations
Let me show you the difference between online lead generation, and...
Expectations
...What am I doing here?
Satisfaction: Can I Do This?
You want an online lead?
Convince the customer of:
affordability
mortgage rate
mortgage payment
Intent: Hit Submit
Don’t forget the telephone number!
Don’t forget the contact form!
Learn more...
Real Estate & Mortgage Marketing Tools
http://www.mortgageloan.com/widgets/