Ready are You?#JediComms (copyright safe highlight reel)

Stefan Lanfer@stefanlanfer

Judith Zimmer@JudithZimmer

Daniella Leger@dgibber123

#ComNet15 Loews Coronado Bay Resort, San Diego, CA October 1, 2015

2#JediComms #ComNet15

“Do or do not. There is no try.”

Where are we on the communications path?

3.1905 .2013 .2014 .2015

FoundedNew

presidentCommunications

DirectorNo dedicated

communications staff

1923

Milbank Quarterly published

Milbank Memorial Fund

44#JediComms #ComNet15

Jedi Communications Principle #1

Embrace the force.(a.k.a. say, “Yes!”)

5#JediComms #ComNet15

6“Never tell me the odds.”

#JediComms #ComNet15

7#JediComms #ComNet15

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Anonymous

Not anonymous

Engaged

Jedi Communications Principle #2

Master thyself.(a.k.a. learn to - and when to - say, “No.”)

8#JediComms #ComNet15

9#JediComms #ComNet15

10“Stay on target!”

#JediComms #ComNet15

11

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Hit the ground running Still runningRunning faster

#JediComms #ComNet15

12

The Phantom Menaceis the worst of the Star

Wars movies

#JediComms #ComNet15

Inside the triangle, put the message you want to get across1

On two sides, put your strongest supporting facts.

2

Most critics rated PM the

worst of all SW movies.Ja

rJar B

inks w

as a

horri

ble

char

acte

r who

add

ed no

thing

.On 3rd side, put strongest counter

argument (and your response).3 Counter Argument: No movie could have lived up to fan

expectations. (Response: High expectations is no excuse for failure.)

Message Triangle

Jedi Communications Principle #3

Know the dark side.(And prepare for the epic battle.)

13#JediComms #ComNet15

14

How would you describe the state of communications in your

organization?

#JediComms #ComNet15

[#JediComms Survey Responses]

What is your biggest obstacle to leading your organization into its next communications frontier?

15

1. Bandwidth.

2. No alignment re: priorities.

3. Insufficient (or no) budget.

4. Leadership not yet bought in.

5. Colleagues don’t have “communications mindset.”

#JediComms #ComNet15

[#JediComms Survey Responses]

Think about the last big step your organization took with

communications.

What was the key to breakthrough?

16

1. Leadership buy in.

2. Brand clarity.

3. New capacity.

4. Colleagues developing

“communications mindset.”

5. Communications integrated.

6. We put audience first.

7. New tools.#JediComms #ComNet15

[#JediComms Survey Responses]

17

“Much to learn you still have.”

#JediComms #ComNet15