what makes things funny?

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Funny?

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Page 1: What Makes Things Funny?

Funny?

Page 2: What Makes Things Funny?

Funny?

Page 3: What Makes Things Funny?

Funny?

Page 4: What Makes Things Funny?

@PeterMcGraw & @CalebWarren

question: What makes things funny?

answer: Benign violations

Page 5: What Makes Things Funny?

Who are these guys?

Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder. He directs the Humor Research Lab (aka HuRL) and co-authored The Humor Code.

Caleb Warren is an assistant professor of marketing at Texas A&M, where he studies what makes things funny and what makes things cool.

Page 6: What Makes Things Funny?

De!nition

Humor is a psychological response characterized by:

•  an emotion - amusement •  a judgment – that is funny •  a behavior - laughter

Page 7: What Makes Things Funny?

Rewards

Humor is: - attractive

- pleasurable

- entertaining "

Humor benefits: - relationships (Wanted: Good Sense of Humor ) - coping

- creativity

- eases criticism

Page 8: What Makes Things Funny?

Humor can hurt people (e.g., bullying) Failed humor attempts can create negative emotions

And Gilbert Gottfried loses his job as the Aflac duck.

Risks

Page 10: What Makes Things Funny?

Violations threatens a person’s well-being, identity, or normative belief structure They likely originated as threats to physical well-being, but because of evolution, now include violations of culture, language, and logic.

Violation condition

Page 11: What Makes Things Funny?

Humorists see violations in comedy

“Comedy is a man in trouble.” "

- Jerry Lewis

“The secret source of humor is not joy but sorrow; there  is no humor in heaven.”"

- Mark Twain

“Humor  is reason gone mad.”

- Groucho Marx

Page 12: What Makes Things Funny?

Threats to physical well-being are a nearly universal source of humor. Even babies and non-human animals laugh when physically threatened in a safe and playful manner.

Physical violations

Page 13: What Makes Things Funny?

Threats to a person or a group of people’s pride, dignity, or sense of self.

Identity violations

Page 14: What Makes Things Funny?

Thing that breaks a social or cultural norm (given the person generally accepts the norm as valid)

“Man marries pillow”

Cultural violations

Page 15: What Makes Things Funny?

Breaking a communication or linguistic norm (e.g., sarcasm, unusual accents, grammar errors, etc.)

Communication violations

Page 16: What Makes Things Funny?

Anything that seems illogical or doesn’t make sense

Logic violations

Page 17: What Makes Things Funny?

In order to be humorous, a violation needs to seem acceptable, okay, or sensible.

Benign condition

Page 18: What Makes Things Funny?

m

It is easier to see a violation as benign if there are no harmful consequences (yet).

Benign: Harmless

Page 19: What Makes Things Funny?

m

It is easier to see a violation as benign if it happened a long time ago, afflicts someone else, or isn’t real.

Hypothetical violation

Benign: Distance

Page 20: What Makes Things Funny?

m

It is easier to see a violation as benign if the behavior follows another norm, custom, or rule.

More benign

Benign: Alternative norm

Less benign

Page 21: What Makes Things Funny?

m

It is easier to see a violation as benign if you personally don’t care about the person or the norm that the violation threatens.

More benign (for Americans)

Benign: Commitment

Less benign (for Americans)

Page 22: What Makes Things Funny?

In order to experience humor, people have to see both the violation and benign interpretations simultaneously.

Simultaneity

Page 23: What Makes Things Funny?

Why this is funny (to some people)

Punching your mom is a violation, but it is benign because it is coming from a place of love (plus a kid wrote it).

Page 24: What Makes Things Funny?

Wrong use of “best pick up line,” but okay because it is technically correct.

Why this is funny (to some people)

Page 25: What Makes Things Funny?

Why this is funny (to some people)

It’s wrong to clean your mother’s vagina, but it’s okay because the phone said it by accident.

Page 26: What Makes Things Funny?

Is a benign violation when done by someone you trust. Is purely benign when you try to tickle yourself. Is purely a violation when a creepy stranger tickles you.

Case: Tickling

Page 27: What Makes Things Funny?

Sarcasm involves saying one thing but meaning the opposite, thus violating a common conversational norm. When successful, the person making the comment is able to communicate a benign intention through other cues like an obviously exaggerated tone.

Case: Sarcasm

Page 28: What Makes Things Funny?

Slapstick creates painful circumstances (violation) that are not painful(benign), at least for the observer. The victim is not actually hurt (it is often just an act) or the viewer does not care about the victim’s well-being (or both).

Case: Slapstick

Page 29: What Makes Things Funny?

Realizing that something that seems threatening is actually okay transforms a potentially negative experience into a positive one (akin to relief).

Why humor is

a positive experience

Page 30: What Makes Things Funny?

Why we laugh

Laughter likely originated as a primitive form of communication signaling that an apparent threat is benign.

Page 31: What Makes Things Funny?

Even rats seem to “laugh”

Page 32: What Makes Things Funny?

m

Situations that fail to be funny either depict a violation that is not benign, or depict a benign situation that has no violation.

Purely benign (not funny – boring)

Purely a violation (not funny – offensive)

How humor attempts fail

Page 33: What Makes Things Funny?

Benign violations depend on physical vulnerabilities, identity, values, culture, language, and understanding of logic.

A baby farting at a fancy dinner is normal to the baby, hilarious to the rambunctious older brother, and embarrassing to the mother who wants to make a good impression on others.

Individual & cultural differences

Page 34: What Makes Things Funny?

“Humor is tragedy plus time.” - Mark Twain

The importance of timing

Page 35: What Makes Things Funny?

Jud

ged

Mo

re H

umo

rous

(%)

Greater distance reduces the threat of a severe violation helping make it a benign violation. But greater distance also removes the threat of a mild violation, making it purely benign.

Time doesn’t make everything funnier

Page 36: What Makes Things Funny?

Funnier

Same for physical distance

Page 37: What Makes Things Funny?

Funnier

Same for physical distance

Page 38: What Makes Things Funny?

Because violations underlie humor, it can be used to bully and exclude people. “Comedy is a man in trouble. – Jerry Lewis

The dark side of comedy

Page 39: What Makes Things Funny?

People facing great suffering, from Holocaust victims to prisoners of war, found humor to be an important way to cope. Finding a way to laugh at your troubles by transforming violations into benign violations can help you feel better.

"Humor does not diminish the pain - it makes the space around it get bigger.“ - Allen Klein

The coping bene!ts of comedy

Page 40: What Makes Things Funny?

Visit the Humor Research Lab’s benign violation theory page. Watch a video - or two - or three

Check out:

The Humor Code: A Global Search for

What Makes Things Funny

Want to learn more?

Page 41: What Makes Things Funny?

•  Sales"•  Social media"•  Customer service"•  Training"•  Innovation"•  Negotiations"•  Employee engagement"•  Change management"

Coming soon: Applications to business

Page 42: What Makes Things Funny?

@PeterMcGraw @CalebWarren

Thank you!

Slide design: Fermentable Sugar LLC