virtual exhibitor prospectus · virtual exhibitor prospectus | intra-african trade fair 2018 | how...

Virtual Exhibitor Prospectus

Virtual Exhibitor Prospectus | INTRA -AFRICAN TRADE FAIR 2018 | www.intrafricantradefair.com

IATF - Introduction

The Intra-African Trade Fair is the first of its kind in Africa.

IATF is a 7-day trade show for buyers, investors and sellers from Africa to meet, discuss and conclude business deals.

Virtual IATF will mimic the Intra-African Trade Fair and allow Visitors unable to attend the event in person, a dynamic and convenient way to visit the IATF, identify investment opportunities, source products, network with exhibitors, engage in dialogue, identify solutions and strategies, create partnerships and do business.

Virtual IATF will bring together key players from the Agriculture and Agro-Processing, Banking & Finance, Clothing &

Textiles, Manufacturing & Consumer goods, Creative Industries, Energy, Power & Mining, Innovation & ICT, Infrastructure,

Construction & Engineering, Pharmaceutical & Healthcare, Tourism & Hospitality, Transport and Logistics sectors and

allow exhibitors and visitors to engage one another in real time during the physical event and continuously throughout the

course of the next year (2019).

Virtual Exhibitor Prospectus | INTRA-AFRICAN TRADE FAIR 2018 | www.intrafricantradefair.com

IATF Virtual - Overview

IATF VIRTUAL EXPERIENCE No travel. No hotels. No ‘out of office’ expenses. Exhibit on IATF Virtual

conveniently from your office.

Exhibitors can showcase their offerings to potential investors and distributors and engage

intra-African trade experts, who will share their expertise on various aspects of trade and

export / import finance.

Exhibitors will dedicate physical staff to their virtual exhibition booths during the event to

showcase investment opportunities and products and to engage investors, buyers and

decision-makers, answer questions, generate leads and business and provide more

information.


Why Exhibit Virtually

In this time of increased costs and competitive pressures, IATF Virtual is an innovative and cost-efficient

platform to promote, educate, and sell your products and services to a larger audience of key players.

Expand your reach into African markets with minimal investment.

Work at your exhibit booth and meet attendees live, all without ever leaving the comfort of your office. You’ll

have a conference-like atmosphere without the expense and time commitment of traveling.


Who should Exhibit?

• Agriculture and Agro-Processing

• Automotive

• Banking & Finance

• Clothing & Textiles

• Creative Industries

• Education

• Energy, Power & Mining

• Heavy Industries

• Innovation & ICT

• Manufacturing & Consumer goods

• Business Services

• Infrastructure, Construction & Engineering

• Pharmaceutical & Healthcare

• Tourism & Hospitality

• Transport and Logistics

Exporters, Importers, Trade Promotion Agencies, Export Manufacturers, Traders, Project Owners and

Business Service Providers.

Sector-focus and Exhibition areas:

• Country Pavilions

• Manufactured or produced for Export


Virtual IATF Exhibitor Value Proposition

SUPERIOR COST-EFFICIENT INTRODUCTIONS & LEADS

CONNECT TO PROSPECTS AND BUYERS AND TRACK EVERY

LEAD, INTERACTION AND INQUIRY.

EXCEPTIONAL 12-MONTH MARKETING VALUE


Virtual Exhibitor Benefits

• Meet new business contacts, invite private conversions and join special interest

groups in the Networking Lounge

• Visit the Auditorium and participate in the full program of live Speaker

simulcasts, watch speaker presentations on demand and stay ahead of the

rapidly changing African business landscape

• Visit the Resource Center to download Country and trade information

• Request personal assistance from The Help Desk staffed during the show open

hours and receive relevant news, event and opportunity updates

Five targeted ways to connect with Buyers, Investors and Visitors

• Scheduled and ad hoc presentations in booths

• Group chat at your booth

• Private chat at your booth

• Email and business card exchange

• Pre- and post-event emails to attendees

Virtual Exhibitor Prospectus | INTRA -AFRICAN TRADE FAIR 2018 | www.intrafricantradefair.com

Virtual Exhibitor Package

A virtual Company booth - created, branded and customized to present your staff, products, services

and or projects.

• Display corporate information, products and or services

• Visitors can collect documents to a briefcase

• Chat with visitors in real time

• Receive email alerts from visitors to an unattended booth

• Extensive trade marketing and advertising

• Measure your ROI

• Comprehensive exhibitor reports

• Visitors, Investors /Buyer access to your booth for one year

• Investment inclusive 12-month service -

Only USD 750


Promote project investment

opportunities, products and services

and develop your export business

across Africa.

Register Interest Book and invest Now

https://virtual.intrafricantradefair.com/event/IATF/exhibitor/register


https://www.intrafricantradefair.com/subscription/virtual-trade-fair-subscription


How the IATF will drive investors, buyers and other visitors to your exhibition Booth

• The IATF has been heavily marketed across various news and media platforms - including major television

and web outlets such as CNN, BBC, CNBC, etc.

• Billboards have been erected in key locations across all major African cities, to ensure the maximum visibility and

to promote public awareness

• In-flight commercials have been promoted on flights on the official IATF airline carrier, Egypt Air

• Roadshows across Major African hubs including Johannesburg, Nairobi, Abidjan, and Lagos, and awareness campaigns

on the side lines of major international events in Beijing, Shanghai, New York, London, Bali

• The African Union (AU), as a co-sponsor, has leveraged its brand value to market the IATF across all member countries

and to all strategic partners

• Extensive digital marketing has been utilised across all of the major social media channels such as Facebook, Twitter etc.

• Direct marketing on the LinkedIn platform to ensure a targeted business audience is reached

Virtual Booth Function


Virtual Exhibitor Opportunity Highlights

Don’t miss this opportunity to: • Expand your Reach • Grow your brand awareness • Access untapped international markets • Create Loyalty and trust with current and

prospective customers • Maximize ROI • Facilitate industry relationships

Save Money and Resources • No travel times • NO employee costs • NO accommodation or meals expenses • NO closed production losses • NO shipping fees • NO extra booth or service fees • Low initial investment


Measure your ROI

On average, the sales cycle after industry shows typically lasts 6-12 months. IATF Virtual service

endures for 12 months.

Save visa, airfare, accommodation and other ‘out of office’ costs

Measure your ROI!

• You receive comprehensive leads reports of all visitor contact data,

product interests and downloads from your booth


Become a virtual exhibitor

Book and invest Now

Register Interest

Register Interest

https://www.intrafricantradefair.com/subscription/virtual-trade-fair-subscription




Frequently Asked Questions

How will the IATF attract visitors?

The IATF will have editorial coverage on our web site and we will promote the event on television, and to over 500 000

businesses through multiple email campaigns and other online marketing programs designed specifically to drive traffic and

registration before, during, and after the event.

How many attendees do you expect to attend?

Over 70 000 visitors from across Africa and other countries.


Frequently Asked Questions

I prefer meeting people face to face at conferences. Why should I exhibit at a virtual event?

While there is no face to face handshake at a virtual event, you can reach a larger number of people in a shorter amount of

time, giving you an opportunity to form real relationships that you can nurture over time. Attendees of the live event are real

people who are investing their time and attention in the event and are interested in investigating new solutions. Also, we

firmly believe that virtual events and in-person conferences are not an “either/or” proposition. There is value in both that are

complimentary parts of the IATF sales and marketing strategy.


Visitor Insight

Virtual Visitors can:

• Visit exhibitors at their virtual booths to identify investment opportunities and source products and

services.

• Engage exhibitors via live text, audio, group and one-on-one chats. Visitors in different time zones can

leave a message for exhibitors to contact them.

• Engage intra-African trade experts, who will share their expertise on various aspects of trade and

export/import finance

• Keep abreast of the rapidly changing African business landscape, participate in the full program of live

Speaker simulcasts and watch all missed speaker presentations on demand –

http://intrafricantradefair.com/trade-fair-programme







Visitor Insight

• Use an ‘electronic briefcase' to collect brochures and other exhibitor collateral and share this

information with colleagues via email

• Reach out to relevant business contacts, initiate private conversions and join special interest groups in

the Networking Lounge

• Access country and trade information from a Resource Center

• Receive relevant news, event and opportunity updates

• Get dedicated assistance from the Help Desk staffed during the show open hours

virtual exhibitor prospectus · virtual exhibitor prospectus | intra-african trade fair 2018 | how...

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