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TRY TRY TRY TRY Chhiv Chhiv Chhiv Chhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat of the Ministry of Tourism in Cambodia. Chhiv is In charge of Tourism Trainings and Education, MRA Implementation, and Marketing and Promotion for ASEAN Markets. Chhiv graduated his Master in Strategy, Management and Finance from University of Jean Moulin Lyon 3 and EM Lyon in France and hold an MBA in International Business, CFVG in Vietnam.

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Page 1: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

TRY TRY TRY TRY ChhivChhivChhivChhiv

TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat of the Ministry of Tourism in Cambodia.

Chhiv is In charge of Tourism Trainings and Education, MRA Implementation, and Marketing and Promotion for ASEAN Markets.

Chhiv graduated his Master in Strategy, Management and Finance from University of Jean Moulin Lyon 3 and EM Lyon in France and hold an MBA in International Business, CFVG in Vietnam.

Page 2: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Cambodia Experiences of MRA Implementation : Call for Joint Efforts

BY: Mr. TRY Chhiv

- Deputy Director – General of Tourism, Ministry of Tourism of Cambodia

- Director of The National Committee for Tourism Professionals (NCTP) Secretariat

International Conference of MRA – TP , Jakarta, August, 8th – 9th, 2016

Page 3: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

OUTLINEOUTLINEOUTLINEOUTLINE

•What and How Cambodia has achieved

•Way Forward for MRA Implementation

•Conclusion

Page 4: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

4.78 M

5 M

7M

2015

2016

2020

Tourism Highlight Tourism Highlight Tourism Highlight Tourism Highlight

Vision : Culture and Nature Tourism, Clean and

Green, Fell the Warmth, Sustainability,

Responsibility and Inclusiveness

One of Strategies : MRA Implementation

Page 5: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Cambodia Experiences : From Scratch Cambodia Experiences : From Scratch Cambodia Experiences : From Scratch Cambodia Experiences : From Scratch

� Establishment of NCTP (National Committee for Tourism Professionals)

- Chair : Minister of Tourism

- Vice – Chair : Ministry of Labour and

Vocational Training

- Members :

1. Ministry of Education Youth and Sports

2. National Training Board

3. Accreditation Committee of Cambodia

4. Ministry of Economy and Finance

5. Office of Minister Council

6. Ministry of Interior

7. Ministry of Culture and Fine Arts

8. Cambodian Hotel Association

9. Cambodian Association of Travel Agents

10. School of Hospitality and Tourism PSE

11. School of Hotels and Tourism Paul Du Brule

Page 6: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

What Achievements ? What Achievements ? What Achievements ? What Achievements ?

1. Regulations

2. Cambodian Competency Standards : Hotels and Travel Services

3. All Tourism Training Schools implement MRA Training Program

4. 20 ASEAN Master Trainers and Assessors

5. 463 National Master Trainers and Assessors

6. Some 500 students certified

Page 7: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

What Achievements …………What Achievements …………What Achievements …………What Achievements …………

7. In-House Trainings

8. Pilot Project of RPL

9. Qualification Framework Matching

10. Mechanism of Assessment

11. Tourism Skill Passport

12. Cooperation with Private Sector and Development Partners

Page 8: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Challenges Challenges Challenges Challenges

� Lack of Tourism Schools

� Only 20% of TP : Graduated from Tourism Universities and Schools

� Training Needs to meet ASEAN Standards

- 63% of TP : Hotel Services

- 45% of TP: Travel Services

� High Turnover

� Low Tourism Career Perspectives

Page 9: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Stocktaking Conference : 600 Participants, July, 25Stocktaking Conference : 600 Participants, July, 25Stocktaking Conference : 600 Participants, July, 25Stocktaking Conference : 600 Participants, July, 25thththth 2016201620162016

Page 10: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

10 Directions Setting10 Directions Setting10 Directions Setting10 Directions Setting

1. Introduce MRA Training Program to Professional High Schools

2. Launch the Tourism Apprenticeship Program

3. Mobile Tourism Trainers

4. Promote In-House Training

5. Conduct the Recognition of Prior Learning (RPL)

6. Initiative to implement Training Obligations

7. Establish Tourism Skill Development Funds (TSDF)

8. Encourage the Tourism Study Loan

9. Certificate Issuance Control System

10. Further Promote Tourism Career Path

Page 11: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Way forward of MRA Implementation at Regional LevelWay forward of MRA Implementation at Regional LevelWay forward of MRA Implementation at Regional LevelWay forward of MRA Implementation at Regional Level

1. Harmonisation: Mapping Study

� Existing Practices, Challenges Faced by AMS

� Legal Frameworks Related to the Mobility of People

� Skills Gap: ASEAN Standards, Market Needs, Actual Skills

2. MRA Expansion

� MICE

� Spa and Wellness

� Tourist Guides (not for the mobility)

� Others (CBT Professionals, ….)

3. Broader Supporting Programs for Promoting MRA

� Promote RPL

� Implement the Apprenticeship Program

� Promote In-House Trainings

� Centers for excellence of MRA Implementation in each AMS

4. Launching the Mobility

Page 12: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

Conclusion Conclusion Conclusion Conclusion

� Single Destination Means Single Approach

� One Destiny Means Joint Effort

� Human Capital is a crucial key to Sustainability, Inclusiveness.

Page 13: TRY TRY ChhivChhiv - Amazon S3 · TRY TRY ChhivChhiv TRY Chhiv is Deputy Director-General of Tourism and the Director of The National Committee for Tourism Professionals Secretariat

THANK YOU !THANK YOU !THANK YOU !THANK YOU !

TerimaTerimaTerimaTerima KasihKasihKasihKasih !!!!