Social Psychology Comic StripGroup Members :

Joey Lau | Jack Chung | Renee Teoh | David Tan

The Storyline

Brandon’s Story

Concept 1: First Impression

An event when a person first encounters someone or something

and forms a mental image of that. It is not deliberate or

formed by watching others. It is usually instantaneous

Brandon forms a first impression of the people he sees

on the first day of college. He notices a girl with glasses

and a backpack, and his first impression of her is smart.

He also noticed another girl with long hair

and baggy clothes, his first impression of her is a rocker.

Concept 2: Stereotyping

Stereotyping is an assumption that all members of a group

share some common features. The assumption may

or may not be accurate.

After seeing the girl with glasses and her new group of friends,

he assumes that all of them are smart too as they

are in the same group.

Concept 3: Schemas

Schemas are cognitive frameworks that are

automatically created to guide us in understanding

the world. It exists for people, places,

events, or other stimuli

Based on schema previously formed by Brandon how people

who wears glasses and carries backpacks are

usually smart, he assumes because she fits that description,

she must be a smart person too.

Concept 4: Confirmation Bias

Information that supports or contradicts a schema.

We seek out data that supports out beliefs and disregard

data that refutes out beliefs.

Brandon meets a new friend and he was at first skeptical

about Brandon’s theory. But later on, he too agrees

on the schema and stereotype.

Concept 5: Social Loafing

Social loafing is when a person does less to

achieve a common goal when they work in a group

than when they work alone.

Brandon was matched with a group of people he dislikes for

an assignment. He refuse to attend meetings and help

with the assignment. The group carried out the assignment

without Brandon.

ConclusionIn the comic, there are 5 concepts applied:

Social Loafing

Stereotype

First Impression

Confirmation Bias

Schema

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