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SHAWN DAUT

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Shawn Daut's Final Portfolio

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Page 1: Shawn Daut Portfolio

SHAWN DAUT

Page 2: Shawn Daut Portfolio
Page 3: Shawn Daut Portfolio

CONNECT THE DOTSPORTFOLIO OF SHAWN DAUT

Page 4: Shawn Daut Portfolio

SHAWN DAUT PORTFOLIO TITLE INTRODUCTION

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CONNECT THE DOTS

IT’S A LL ABOUTM AK ING THECONNECTION.

BEHIND THE DOTS

What’s with all the dots you ask? They represent the overall scope of design for me, the connection between my brain and the finished product. When I design, I dream big. A single idea is really all it takes to get started. It’s funny though, at the end of many projects, I still find myself saying, how did I think of that?

Design is all about the connections between parts. Is my type working well with my image, is my illustration too overpowering? These are questions each designer must face. In the end, the greatest, most powerful solutions are ones that involve a balance between all the working parts. I think of the word map-ping when I’m referring to certain connections. Mapping, in regards to myself, can be found as a seamless transition between my brain and my hands. It’s quite a strong connection that makes your ideas reality. You could have the best ideas in the world stored up in that little noggin,’ but if you can not impli-ment, express, or create your ideas to fruition, you are at a loss.

No. 00

002 /003

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05

04

03

02

SOMETHING NEw, TO Br ING pEOpLE TOGETHEr.

No.

No.

No.

No.

No.

01 /

/

/

/

/

K EEp A SH A r p Ey E,THINGS A r EN’T w H AT THEy SEEM.

USE IT Ov Er A Nd Ov Er AGA IN, ITSr ENEwABLE.

ELECTrOLy TES CA NBE fOUNd IN v EryTAST y pL ACES.

w ITHOUT ENOUGH r ESOUrCES, w E LE A r N EffICIENCy.

PAGES 008-019

PAGES 020-039

PAGES 040-057

PAGES 058-067

PAGES 068-079

SHAWN DAUT PORTFOLIO TITLE TABLE OF CONTENTS

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09

THE A LTEr NATIv ETO HIr ING A TOpNA ME CHEf.

No.

No.

No.

No.

/

/

/

/

06

07

08

Ev EryONE H AS A vOICE, A Nd E ACHvOICE IS UNIqUE.

USING A Br A Nd’SEqUIT y TO fOSTErSOME NEw fACES.

w HO THOUGHT A LOGO COULd ME A N SO MUCH.

PAGES 080-089

PAGES 090-109

PAGES 110-14 3

PAGES 14 4-15 3

CONNECT THE DOTS 004 /005

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SHAWN DAUT PORTFOLIO

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PROJECT TITLE

STARR AFRICAN RUM COCK TAIL S

COURSE

PACK AGING 3

INSTRUCTOR

PAUL K AGIWADA

TYPOGRAPHY

HELvE TICA NEUE, BA SKERvILLE

OBJECTIVE

INvOKE PA SSION AND

E xCITEMENT FOR

THE NIGHT TO COME

SOMETHING NEw, TO Br ING pEOpLE TOGETHEr.

OVERVIEW

Create a new line of packaging for the new subsequent brand of ready to drink mixers infused with Starr African rum. Must be full of life and intrigue that will encourage party goers to purchase it. Color and variety are a must since the majority of our consumers will be female. Appealing to Women, Legal drinking age to mid 30’s, young and perhaps reckless; ready to live up night life.

SOLUTION

Since we are appealing to a pretty narrow market, the design called for a very color heavy and pattern based theme. Adding the revised logo helps reinforce the animal ties in the design. A simple touch of gold on the caps and an easy four pack complete the package.

No. 01

CONNECT THE DOTS 006/007

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SHAWN DAUT PORTFOLIO TITLE STARR AFRICAN RUM COCK TAIL S

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SHAWN DAUT PORTFOLIO TITLE STARR AFRICAN RUM COCK TAIL S

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 010/011

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SHAWN DAUT PORTFOLIO TITLE STARR AFRICAN RUM COCK TAIL S

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 012 /013

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SHAWN DAUT PORTFOLIO TITLE STARR AFRICAN RUM COCK TAIL S

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 014 /015

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SHAWN DAUT PORTFOLIO TITLE STARR AFRICAN RUM COCK TAIL S

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 016/017

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SHAWN DAUT PORTFOLIO

PROJECT TITLE

WHITE T YPE IN BL ACK CONFERENCE

COURSE

T YPOGR APHY 3

INSTRUCTOR

ARIEL GRE Y

TYPOGRAPHY

UNIvERS

OBJECTIVESHOW S THE vA RIOUS TRICK S THAT CAN BE PL AYED ON THE MIND

K EEp A SH A r p Ey E,THINGS A r EN’T w H AT THEy SEEM.

OVERVIEW

The White Type in Black Conference is based on the vision of the human eye and the mind’s interpretations. It dives into the mystery of whether or not we can always believe our eyes. Sometimes, things aren’t what they appear to be at all. This conference is meant to show how people can train their eye and test their optical prowess. The conference materials featured a promotional book, information booklet, conference badges, poster, and postcard.

SOLUTION

The main focus was on the perception of the eye and the tricks it plays, so we kept a subtle color scheme of black and white with shots of red. The theme of the design was very block-like, and very vector driven, since it helped ease the explanation of concepts. The accents of texture type and readable type allow for explanation and visual stimulation.

No. 02

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CONNECT THE DOTS 018/019

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BL ATAN Tthought elevated

CONUNDRUM

TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 020/021

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 022 /023

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 024 /025

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 026/027

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 028/029

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 030/031

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 032 /03 3

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TITLE WHITE T YPE IN BL ACK CONFERENCESHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 3 INSTRUCTOR ARIEL GRE Y 036/037

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SHAWN DAUT PORTFOLIO

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PROJECT TITLE

ME AD RENU NOTEBOOK S

COURSE

PACK AGING 3

INSTRUCTOR

PAUL K AGIWADA

TYPOGRAPHY

HELvE TICA NEUE

OBJECTIVECRE ATE A RENE WABLE LINETHAT IS ECOLOGICAL ANDPRODUCES L IT TLE WA STE

USE IT Ov Er A Nd Ov Er AGA IN, ITSr ENEwABLE.

OVERVIEW

Mead notebooks are staple school supplies used every year. However, each year a new one is bought, while the old one is disgarded, since last year’s notes won’t be needed this year. That brought a serious dilemma to the table, notebooks are a serious waste of our natural resources. So, why not create a notebook that is both safe for the environment and renewable. That way, a student can utilize the resources more effectively and get more uses out of a single notebook. They must be flexible and durable.

SOLUTION

Keeping reusability in mind, we created a set of items for the Renu brand that could be used over and over. The packaging was designed to be sustain-able and serve a dual purpose. The plastic containers would hold the books, and would serve as a station to wash the notebooks. By doing this, we reduce waste and help save the environment. The design was very student oriented.

No. 03

CONNECT THE DOTS 038/039

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 040/041

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 042 /04 3

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 04 4 /045

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 046/047

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 04 8/049

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 050/051

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 052 /05 3

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TITLE ME AD RENU NOTEBOOK SSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 3 INSTRUCTOR PAUL K AGIWADA 05 4 /055

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SHAWN DAUT PORTFOLIO

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PROJECT TITLE

FROZEN FURY ICE CRE AM

COURSE

PACK AGING 2

INSTRUCTOR CHRISTINE GEORGE

TYPOGRAPHY ALBERTUS, FORMATA , UNIvERS

OBJECTIVESUPPLY A DELICIOUS OUTLE T TO GE T TING THE NECESSARYNUTRIENTS FOR AN ATHLE TE

ELECTrOLy TES CA NBE fOUNd IN v EryTAST y pL ACES.

OVERVIEW

The idea for an electrolyte ice cream was actually an idea I had for a sports based company. They could market their new ice cream to athletes, and to everyday consumers. The different sizes of ice cream allow the customer to choose how they want to enjoy their product. Another important factor was to make the affects and purpose of the ice cream clearly visible.

SOLUTION

Our solution was to create a style of packaging that would be suitable for everyday consumers, but focus more on athletes. Since the ice cream is a powerful product and helps revitalize the body, we made it with a darker color palette and shots of bold color. The slight grey pattern adds to the depth. The bold information on the back shows the purpose for the ice cream and explains neccessary nutritional information. Overall, sleek and powerful.

No. 04

CONNECT THE DOTS 056/057

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 058/059

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TITLE FROZEN FURY ICE CRE AMSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 060/061

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 062 /06 3

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TITLE FROZEN FURY ICE CRE AMSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 06 4 /065

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PROJECT TITLE

vOLCOM GROW TH PROjECT

COURSE

PRINT 2

INSTRUCTOR

EZSTER CL ARK

TYPOGRAPHY KISS FROM PARIS, GOTHAM

OBJECTIVECRE ATE AN AWARENESS AND PROMOTE E ARTH FRIENDLY PRODUCTS

w ITHOUT ENOUGH r ESOUrCES, w E LE A r N EffICIENCy.

OVERVIEW

volcom is one of my favorite brands, not only for their apparel design, but what they stand for and promote. In coordination with their volcological series, this book would help promote a new line of skateboards. Although, the information inside would also show how volcom truly cares about the environment.

SOLUTION

The economic nature of the booklet was hinted but not faked or exaggerated. We touched on the true intentions of the volcom company by including illustra-tions that promote using resources efficiently and effectively. The main goal was to create a sense of awareness, but also promote the new products.

No. 05

SHAWN DAUT PORTFOLIO

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CONNECT THE DOTS 066/067

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TITLE vOLCOM GROW TH PROjECTSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PRINT 2 INSTRUCTOR EZSTER CL ARK 068/069

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TITLE vOLCOM GROW TH PROjECTSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PRINT 2 INSTRUCTOR EZSTER CL ARK 070/071

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TITLE vOLCOM GROW TH PROjECTSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PRINT 2 INSTRUCTOR EZSTER CL ARK 074 /075

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TITLE vOLCOM GROW TH PROjECTSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PRINT 2 INSTRUCTOR EZSTER CL ARK 076/077

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PROJECT TITLE

FLEUR DE LYS BAL SAMIC v INEGAR

COURSE

PACK AGING 2

INSTRUCTOR

CHRISTINE GEORGE

TYPOGRAPHY ALDUS, GOTHAM, BICKHAM SCRIPT

OBJECTIVEBRING THE ELEGANCE AND FL AvOR OF THE RESTUR AUNT HOME

THE A LTEr NATIv E TO HIr ING A TOp NA ME CHEf.

OVERVIEW

Since opening in late 1950’s, the Fleur de Lys restraunt, has been ranked in the top 40 resturaunts in the United States. They want to create a sinature brand of Balsamic vinegar and Truffle Oil. Since Hubert Keller is the head chef, he is the one promoting his business and signature. We created new products the resturaunt would be able to use and sell. With the great recognition and fine quality associated with the Fleur de Lys name, the product will sell to high and low income consumers. The line includes Balsamic vinegar, and Truffle Oil.

SOLUTION

The french nature of the resturaunt called for light accents and flourishes. The main typeface was juxtaposed with a heavy, swashed cursive face. Color was based on the colors of royalty; blue, red, green, and purple. Gold trim helped contrast these bold colors. Overall, the final design illustrates the quality of the resturaunt and the beauty of french flourishes.

No. 06

SHAWN DAUT PORTFOLIO

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CONNECT THE DOTS 078/079

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TITLE FLEUR DE LYS BAL SAMIC v INEGARSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 080/081

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 080/081

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TITLE FLEUR DE LYS BAL SAMIC v INEGARSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 080/081

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TITLE FLEUR DE LYS BAL SAMIC v INEGARSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE PACK AGING 2 INSTRUCTOR CHRISTINE GEORGE 080/081

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SHAWN DAUT PORTFOLIO

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PROJECT TITLE

THE ART OF SPEECH

COURSE

T YPOGR APHY 4

INSTRUCTOR

ARIEL GRE Y

TYPOGRAPHY

MINION PRO, AvENIR

OBJECTIVEILLUSTR ATE THE BE AUT Y AND FUNCTIONALIT Y OF OUR DIFFERENT vOICES

Ev EryONE H AS A vOICE, A Nd E ACHvOICE IS UNIqUE.

OVERVIEW

This project was meant to promote the typeface, Minion Pro. Its inspired by classical, old style typefaces of the late Renaissance; a period of elegant, beautiful, and highly readable type designs. With its many ligatures, small caps, oldstyle figures, swashes, and other added glyphs, Minion Pro was ideal for creating a link between the typeface and the subject matter. The difference in people’s vocal chords are very expansive and were exciting to research. Paired with Avenir, Minion Pro was well showcased.

SOLUTION

By creating a book that uses the faces in several different ways, and a book that shows the characters and glyphs, we achieve the desired effect. We want to showcase the typeface, sell the typeface, and use the typeface to illustrate an interesting subject. The design has a very hectic style to reflect the ornate differences in our voices. The information is both serious and informative. The subject played out well to demonstrate the readability of the typeface.

No. 07

CONNECT THE DOTS 08 8/089

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THE ART OF SPEECH

TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 090/091

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 094 /095

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 096/097

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9.2 DB (22346 LdSt)

TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 098/099

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 100/101

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 102 /103

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TITLE THE ART OF SPEECHSHAWN DAUT PORTFOLIO

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CONNECT THE DOTS COURSE T YPOGR APHY 4 INSTRUCTOR ARIEL GRE Y 104 /105

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Page 109: Shawn Daut Portfolio

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PROJECT TITLE

SE ARS BR ANDING

COURSE

PACK AGING 4

INSTRUCTOR

TOM MCNULT Y

OBJECTIVEWORK A S A TE AM ANDGIvE E ACH BR AND ASTRONG PERSONALIT Y

USING A Br A Nd’SEqUIT y TO fOSTErSOME NEw fACES.

OVERVIEW

For this group project, we had to utilize some of the Sears equity, but create new brands under the Sears name. We chose several groups of products to cover and created several unique brands. Each brand features its own system and style. The brands are Pacific Standard, Gryphon, Mercantile, The District, Kingdom, and Elemenopea. Our mission statement is to enrich the homes and lives of our customers through the quality products and great value. Our goal is to make the Sears shopping experience exceptional. We plan to accomplish this by offering only the finest quality of products at an attractive price.

SOLUTION

Our goal was to make Sear’s brands, products and services more responsive to the needs of their wide customer base. By offering these products we could appeal to that market. We worked as a group and came up with all the names, directions, and styles of each brand. We then divided up the label making and dieline construction. In the end, we showcased 6 full brands.

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GRYPHON

An automobile brand that supplies the essentials for keeping cars sleek. Featured, are cleaning supplies, upgrade parts, and safety equipment. This brand has been modeled after the racing stripes of any speeding roadster. Chrome logos, orange accents, and a flood of black gloss carry the brand to the front of the shelf.

PACIFIC STANDARD

Hardware and Tools are featured in the Pacific Standard brand. Since the Craftsmen brand has so much recognition within Sears, we placed it underneath our logo. By adding this, it brings the credibility and trust of the Craftsmen name to our new brand. We stuck with the bold, red color scheme that Craftsmen features. Simple, direct typography makes the brand more noticeable and easier to read. Subtle wood textures added depth.

MERCANTILE

Home essentials for a modern style of living. We incorporated patterns and tactile objects that would help elevate the brand. Creating a blend of subtle typography and fine-line illustrations, the design is simple, yet informative. A no mess brand where the use of style and material is key.

TITLE SE ARS BR ANDINGSHAWN DAUT PORTFOLIO

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AUTO

AUTOMOTIVE

AUTOMOTIVE

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PROJECT TITLE

vARIOUS LOGOS

w HO THOUGHT A LOGO COULd ME A N SO MUCH.

OVERVIEW

Logos tell the story of a brand, and create the image for any up and coming company. The logo and branding system are two of the most important items necessary when starting out. It is for that reason, that I have included a hand-ful of logos that are a successful representation of the brands they introduce. They create the symbol that stands for the entirity of a company, their morals, their outlook, and their marketing standpoint.

No. 09

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Ev Ery THINGH AppENS fOrA r E ASON.

I’ve always believed that everything in this world happens for a reason, which has been proven to me many times. I take every day one step at a time and live my life to the fullest. My friends, family, and teachers have helped support me through my struggles and my triumphs.

TITLE THANK YOUSSHAWN DAUT PORTFOLIO

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MY FRIENDS

Greg Hansen, always a true friend and great designer. Offered a fresh pair of eyes on late nights and always suggested creative ideas. Gina Chang, you’re like a second mother to me, and I mean that. Your caring nature and support gave me the tools I needed to shine. Mark Bretan, we’ve come a long way from Lombard St, running almost ten miles a day. I will always remeber the great times we had and how we stuck out some of the hardest years of our lives together. Friends till the end.

MY INSTRUCTORS

To David Hake, thank you for starting me on the right path as a graphic design-er. Tom McNulty, your helpful feedback and fine leadership skills helped me find my true potential. Ariel Grey, your thoughtful insight and detailed explana-tions of typography gave me the knowledge to work with any typeface. Mary Scott, thank you for your unexplanable patience and encouragement through out the whole portfolio process. You never gave up on me. To Ezster Clark, Paul Kagiwada, and Christine George: thank you for helping me open my eyes and design with a greater knowledge of the world around me. I thank you all; without the best teachers, I would be nothing.

MY FAMILY

Mom, Dad, jessica, you’ve always been there for me when I needed you most. Your endless encouragement and love helped shape me into the man, designer that I am today . Thank you for giving me the tools and the knowledge to make good descisions and persevere in all that I do. I am eternally grateful to you all.

MARISSA GAMBERG

I love you so much sweetheart. Your unwavering support, love, and affection have made my life worth while. I can’t count how many times I’ve called on you for help, and without hesitation, you’re there. Thank you for always being there, and sharing the burden. I love you with all my heart.

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SCHOOL

ACADEMY OF ART UNIvERSIT Y,

SCHOOL OF GR APHIC DESIGN

COURSE

SENIOR PORTFOLIO

INSTRUCTOR

MARY SCOT T

STUDENT

SHAWN DAUT

TELEPHONE

925.997.9626

ADDRESS

2466 POMINO WAY,

PLE A SANTON, CA 94566

EMAIL

SHAWNDAUT@GMAIL .COM

BOOK BINDERY

BLURB

PHOTOGRAPHY

SHAWN DAUT

TITLE OF BOOK

CONNECT THE DOTS

STOCK

PREMIUM MAT TE

FONTS

DIN, GAR AMOND PRO

SOFTWARE

ADOBE CRE ATIvE SUITE 5

©2012 All RIGHTS RESERvED. NO PART OF THIS

PUBLICATION CAN BE REPRODUCED WITHOUT

E xPRESS PERMISSION FROM SHAWN DAUT

TITLE COLOPHONSHAWN DAUT PORTFOLIO

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SHAWN DAUT

W W W.DAUTDESIGNS.COM