SCREENlens with Quividi

(ENGLISH)

V04, 12.09.2016

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SCREENlens – Intelligent people tracking from pilot Screentime.

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SCREENlens – Smart people and face tracking.

People tracking is the future of in-store marketing

By analyzing demographic values it helps to increase the

effectiveness of Point-of-Sale and Point-of-Interest communication.

Customers receive reports on customer behavior, customer flow and

customer frequency by counting people and faces - increasing

profitability and flexibility when it comes to delivering digital content.

Develop smart real-time and scheduled playlist optimization

strategies for the first time.

Privacy is our highest priority.

We don't store video of photographic data – just anonymos

demographic attributes.

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Our software partner: Quividi.

Founded 2006

Founded in Paris, France

Opened Silicon Valley subsidiary in March 2014

Privately funded

A worldwide reach

450+ customers

50+ countries

8+ Billion faces analyzed

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With many satisfied customers.

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We only collect and analyze "demographic attributes".

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Age

Gender

Calculated 50% the age of

+/- 2.5 years exactly.

90% to +/- 5 years.

Number of people in

total

Both counting and engagement can be accurately measured.

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Watching

Contact (OTS)

Watching

Contact (OTS)

Measure and analyse…

The number of visitors per store.

Which target group goes where within a store.

Female or male behaviour.

The age group of your consumers.

Which screen or product reaches the most customers.

How long do customers stay in an area.

Which target group looks at the screen the longest.

Which time and day parts of a digital signage playlist have the largest number of visitors.

Etc …

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Clearly structured online reports.

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Reporting: How many people watched your content.

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How many contacts

did you have

How many contacts

watched your content

Conversion of contacts to

watchers

Actual attention of

people watching

your content in %

Total people that where there

versus those that watched

Reporting: How long did people watch your content.

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How long customers

where in the area

How long customers

watched your content

Conversion of attention

time divided by dwell time

Duration of time of people

who could have watched

your content in %

Total time of the people who

where there versus total time of

people who watched

The SCREENlens complete solution.

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Advertising is delivered depending on

the viewer in real time.

Real time delivery of advertising.

A

B

A B

Why Quividi? For DOOH In Malls In Machines (kiosk,

vending, ATM …)

For Retailers For Brands

Wh

y?

• Raise CPM

• Optimize placement &

playlist

• Prove advertisers get

bang for bucks

• Come up with new biz

models

• Monetize airtime on

screens

• Engage customers with

memorable digital

experiences

• Understand trends &

behaviors

• Trigger interest-based

content

• Deliver insights on who

buys what

• Understand how

shoppers move inside a

store and where they look

• Benchmark locations and

assess engagement with

key fixtures

• Compute engagement

funnel

• Truly understand how

shoppers buy in the last 3

feet to purchase

• Benchmark locations and

reallocate trade marketing

budgets

Wh

ere

?

• Already deployed within

200 DOOH Networks

(Amscreen,

ClearChannel, Grandi

Stazioni …)

• Already deployed within

2,000 screen totems,

across 10 malls

(Westfield, Oxford

Properties, Cadillac

Fairview, Val Morgan,

Ooh Media, etc.)

• VidiCube Expert used

by Harrods & others to

qualify key locations

• Adopted by leading

manufacturers, in

particular when a second

screen is involved

• Many banks and telco

boutiques measuring their

new ‘branches of the

future’

• Luxury stores for their key

points of interest

• 12 FMCG brands using it in

Europe

• More and more POP

companies integrating

measurement inside their

programs

Ho

w?

• Integration with CMS,

under Win / Linux,

running on same video

player.

• Automated audience

reports per campaign

• Integration with CMS,

under Win / Linux,

running on same video

player

• Analysis often

combined with

cellphone tracking

insights

• Integration with CMS and

payment system

• Predefined scenarios

depending on gender,

age, position, mood…

• Audience per product

reports

• VidiCubes dispatched in

the store at eye level or

on ceiling (or IP cameras

processed on a server in

back-office)

• A/B testing on new

projects

• Combine with sales data

and other 3rd party info

(wifi, beacon)

• Integration of VidiCube Nano

into product display at

factory

• Combine sales data and

other 3rd party

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Innovative developments (2015-2016).

All future

advertising ATM

screens in the

USA equipped with

Quividi

20 000 China

Post - street

kiosks to come

with Quividi

audience

measurement

Harrods Media

generating

customer insights

Breakthrough

worldwide research

program to assess

the way Nutella is

bought

Extending into

multiple malls and

cinema lobbies in

Canada

Deployments across

Pattison Canadian

networks

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Cases.

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Link

Link Link

Link

Contact.

pilot Screentime GmbH

Neu Rabenstraße 12

20354 Hamburg

Germany

Damian Rodgett

Managing Director

Tel: 040 – 30 37 66 – 17

Fax: 040 – 30 37 66 – 99

Mobile: +49 (0) 172 4397029

Email: d.rodgett@pilot-screentime.de

Web: www.pilot-screentime.de

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