EWEA Campaign 2010

Give Europe a breath of fresh air!

July 2010

Objectives

• To talk about wind as a mainstream power source, at centre of energy debate

• Win hearts as well as minds of EU decision-makers

• Campaign for EWEA + Members

• Outreach: simple messages, strong visuals, fun

• Audience: wider EU and industry, activists, not public“

Campaign components

• Surprising advert • “Adopt a wind turbine” participative action• “Tell-a-friend” contest • Campaign logo

• Gadget: frisk partnership• Website: www.ewea.org/freshair• Leaflet: available on site• Brussels: public debates and events

Ad

Ad

Ad

Campaign message

Europe possesses an energy source which could power it seven t imes over: the wind. European companies are world leaders in wind power, generating thousands of jobs. Wind energy reduces Europe’s dependence, and spending, on imported fossil fuels. It lowers electricity prices and emits no CO2.

Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century.

Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair

Campaign website

Tell -a-fr iend contest

Campaign calendar

Date Event Date Event

May EU Institutions Open Day

7 - 9 Sept ExpoEolica

20 May Maritime Day 19 Sept Car free Sunday, HARDRAIN

19 - 21 May Genera 2010, Madrid 21 - 25 Sept Husum Wind Energy

1 - 4 June Green week Brussels Oct Policy Workshop No 4, Bulgaria

6 June (tbc) Fete de l‘environment 26 - 28 Oct Finnish Wind Energy 2010

15 June Global Wind Day 2 – 4 Nov BWEA annual conference

June Power-Gen Europe 17 - 18 Nov DEWEK 2010, Germany

July EWEA workshop Romania

23 - 24 Nov Grids conference, Berlin

July EWEA workshop Hungary

Jan / Feb Policy Workshop 2011 (Turkey)

Sept / Oct OffshoreGrid, Greece (tbc)

17 Mar EWEC, Brussels

Campaign logo and web button

Brussels

• Global Wind DayJune 15

• Hard Rain exhibitionon Car Free Sunday(European MobilityWeek)September 13 - 26

Public debates in Brussels

Fiona Harvey, Environmental Correspondent, FT

• Green jobs and green economy - June• Climate Change – October • Grids – November• Security of supply - Jan/Feb 2011

How to join in

1. Translate and print the advert in your magazine2. Link to the campaign website from your website 3. Write articles about the campaign in your newsletters and

website4. Spread the word – tell your employees, suppliers and other key

contacts5. Use the campaign materials - on your stands and at events,

and in your offices 6. Promote the ‘adopt a wind turbine’ and ‘tell-a-friend contest’7. Use the campaign logo in your own ads and other

communications8. Adopt a turbine here today!

www.ewea.org WIND POWER HOUSE80 RUE D’ARLONB-1040 BRUSSELS

T: +32 02 213 18 11 E: ewea@ewea.org

Thank you very much

Paolo Berrino, Press Officerpaolo.berrino@ewea.org