EMAILSERVICEPROVIDER BY: TAYLORSHRIVER

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AboutAlan’s

• Alan’sisthegotoupscaleyetinformaldeli/bakery/confecKonarylocatedintheMetroAtlantaarea

• With10locaKons,Alan’sencompassesdowntownAtlantaaswellasthenorthernsuburbs

• Frombreakfastandlunchtocateringmealsonsite,Alan’shasitcovered

• WithsomeofthebestcakesanddesertsintheAtlantaarea,it’snowondersomanybridesandpartyhostsflocktoAlan’s

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BusinessObjec2vesMainobjec2ve:tofindanemailserviceproviderthatallowsAlan’stocommunicateandmarkettohiscustomersinordertocreatealasKngrelaKonship• Alanisseekinganemailserviceproviderthathasthefollowing

characterisKcs:• Easy-to-useinterfacewithanarrangeofprofessionalaswellas

appealingtemplates• AbilitytotracktheeffecKvenessofyouremailmarkeKngefforts• Capabilityofstoring200,000pluscustomerssegmentedby

locaKon,eventdate,etc.• Abilitytoperformdaily,weekly,monthly,andyearlyautomated

emails• Reasonablepricethatreflectsthefeaturesoffered

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TargetAudience• LargeofficebuildingsinDowntownAtlanta• LocalswithintheMetroAtlantaarea-bothresidentsand

touristswithinthecityandthesuburbs• Bridesseekingcakesorotherdesertsforweddingsand

recepKons• Party-throwersandhostsseekingcaterers,cakes,ordeserts

fortheiroccasions• CompaniesseekingcaterersforbusinessmeeKngs,

luncheons,orotherevents

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BusinessStrategies• PromoteAlan’stolocals,nearbybusinessowners,andsurrounding

companies• Emailssendoutatleasttwiceaweektothetypicallunchcrowd-

containingthespecialsofthedayandallowingcustomerstoplacetheirordersonline

• AbilitytosegmentbridesbasedonweddingmonthandsendbridesemailsofferingwineandcaketasKngspecials

• InvitethebestcustomerstoVIPevents• EmailinformaKonaboutcateringparKes,luncheons,andgatheringsto

companies,businesses,andotherlocals• Trackanniversariesofcustomers’specialevents,pastpurchases,and

websiteclicksinordertodofollowups,sendspecialoffers,aswellasanalyzeyouroverallmarkeKngeffecKveness

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FeaturesComparison

• SegmentaKon• Pricing• ReporKng• Ease-to-useinterface• CustomerService/Support• Otherfeatures

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Segmenta2on

• SendperKnentinformaKontoonlythecustomersitisperKnentto

• Targetcustomersbasedonbehavior,preferences,andprevioussales

• Addhiddengroupstosegmentbyinternaldata

• SendatargetedeventinvitaKontoacertaingeographiclocaKon

• Emailonlyyourmostloyalcustomers

• Segmentbydateaddedtosendawelcomeemail

• Segmentbypurchasesinordertosendoutnewproductemails

• Createanauto-updaKngsegmentwithanycriteria

• Sendcustomizedmessagestoeachtargetedlist

• Targetcustomersbasedoninterests,demographics,contactdetails,surveyresponses,oremailreports

• Getmorecustomersopeningtheemailsbecauseoftherelevance

• AddtagstocontactsinordertorecordimportantinformaKonaboutthecustomer

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Pricing

• FreestartupopKon• PlansoffermonthlyopKonsaswellaspayasyougoopKons

• $875.00/monthfor185,001-200,000subscribersand2,400,000emailspermonth

• Free60dayproducttrial

• Nocontracts,cancancelatanyKme

• $895/monthfor150,000-200,000subscribers

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Repor2ng

• Trackhowmanyemailsyousent,howmanypeopleopenedordidnotopenyouremailcampaigns,andwhattheyclicked

• AnalyzelistgrowthoverKme,viewsubscriber’slocaKon,andtrackengagementbylocaKon

• Datatolearnwhatabractscustomerstoyourbusiness

• Findoutwhatemailswerenotabletobedeliveredtocertainaddressesaswellasuserswhounsubscribedfromyouremails

• Compareyourcampaignresultswithotherindustries

• Revenuereportstofindoutwhichcustomersmadeapurchase

• Allreportsareprintable

• Measurehowyouraudienceisengaging

• Seetherevenuereportgeneratedfromemailcampaigns

• Seecontactlistgrowththatisgeneratethroughavarietyoflist-buildingtoolsthatareoffered

• Trackhowmanyemailsareopenedonmobiledevicescomparedtohowmanyareopenedondesktops

• AbilitytocheckreportsanywherewiththeConstantContactappthatcontainsfeaturessuchasone-clickediKng,socialintegraKon,andcomprehensivetracking

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Ease-to-use/CustomerReviews

“SimplythebestandeasiestwaytodoemailmarkeKng.”-TrevorC.

“IabsolutelyloveMailChimp,it'ssupereasytouse,theinterfaceisuserfriendly.”-AnastasiaB.

“Youdon’thavetospendhourstryingtofigureitout.”-AnnS.

“Couldn’tbeeasier!”-Anonymous

“Userfriendly,easytofollow,analyKcseasytounderstand.”-AmandaM

“SimpleandintuiKvetouse,yetsopowerful.”-VeeS.

Reviewsfromusersong2crowd.com

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Ease-to-use/CustomerReviews

“AtCapterra,werecentlyconductedapollof60smallbusinessesthatuseeitherMailChimporConstantContactfortheiremailmarkeKngneeds.Shockingly,morethanhalfoftherespondentshadusedbothsystemsatsomepointinKme,whichspeakstotheenormousmarketsharethesetwoleadingemailmarkeKngsohwareprovidershave.ThemoreinteresKngfindingfromourstudy—ofthebusinessesthathadusedboth,75%ofrespondentspreferredMailChimpoverConstantContact.” -QuotefromKaKeHollar

hbp://blog.capterra.com/mailchimp-vs-constant-contact/

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CustomerService/Support

• Freeaccountsdonotofferaccesstoemailsupport

• OffersaknowledgebaseforallcustomersthatcontainsavarietyofspecificissuesaccompaniedwitharKclesandvideostohelpresolveissues• ThesearKclesandvideos

addressissuessuchasaccountsemngs,billingissues,templates,reports,etc.

• OffersanaccesstosupportatanyKmeforthestarKngat$9

• Offersavarietyofcontactmethodssuchasphonecalls,livechat,emails,tweets,andyoursupporthistory

• Customersupportaccessiblefrom7am-11pmonMondaythroughThursdayand7am-9pmonFridays

• Freecustomersupport• Videotutorialsoffering

explanaKonsontypicalissues• WidevarietyofFAQsavailable

forcustomers

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OtherFeatures

• OpKontoconnectyourbusinesswithoneofMailChimp’secommerceintegraKonssuchasShopify,Salesforce,orTwibertolearnwhatyourcustomersarepurchasingandtheresultsofyourcampaigns

• DesignyourowntemplateforeachemailcampaignwithavarietyofdesignopKons

• MailChimpsnapallowsyoutosendphoto-basedemailsfromanywhere

• IdenKfiesthebestKmetosendacampaign

• RSS-to-emailfeature

• Easytoedittemplates• Autorespondermakesitsimple

tosendpersonalizedemailstocustomers

• UploademaillistsfromExcel,Gmail,Outlook,etc.

• IntegrateswithappssuchasSalesforceandMindbodyinordertosyncnewcontacts

• Imageanddocumentstorage• OffersPLUSfeaturesthatallow

youtoconnectwithcustomerswithliveevents,traceablecoupons,surveys,etc.

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ComparisonSummary

• $895/monthfor150,000-200,000subscribers

• Phone,email,andchatserviceavailableMondaythroughFriday

• Widevarietyoftemplatesanddesigntools

• Freeforupto5files,butaccesstostockimages

• ImportcontactsfromemailserversBOTH

• $875/monthfor$185,001-200,00users

• Onlineknowledgebaseformainlyself-servicesupport

• MoreuserspreferredMailChimp’slayout

• Unlimitedfreeimagestorage• RSS-to-emailfeature

• Highdeliverabilityrates• ManyintegraKonswithotherbusinesssohwaresystems• Offersplansforcompaniesofallsizes• Ease-of-useforusers• Customizableemailtemplatesforeachemailcampaign• CanexportcontactsfromotherapplicaKons• AbilitytosegmentbydifferentcharacterisKcs• Downloadableapp

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FinalRecommenda2ons

BothMailChimpandConstantContactofferauserfriendlyemailservicedesignedtopromotebusinessesandensurelasKngcustomerrelaKonship.BothMailChimpandConstantContactarecapableofsendingsegmentedaswellasautomatedemailcampaignstoAlan’s200,000customerdatabase.BothalsoprovidemanytypesofreportsthathelpdeterminetheeffecKvenessofthecampaigns,allowforpersonalizaKonoftemplatesforemails,andusetheintegraKonofotherapplicaKons.Therearehowever,smalldifferencesbetweenthetwoproviders.Aherexaminingbothoftheseproviders,IbelievethatMailChimpisthesuperiorchoicebetweenthetwo.Tostart,MailChimpistheoverallcheaperchoice.Italsooffersprintablereports,RSS-to-email,andanyecommerceintegraKons.ThecustomerreviewsofMailChimprepresentanextremelysaKsfiedclientele,andIbelieveAlan’swillhavethesamesaKsfacKon.MailChimpwillbeabletosuccessfullyfulfillAlan’sbusinessobjecKvesandstrategies.IbelievethisopKonwillexcelinsendingoutweeklyspecials,segmenKngbridesandothercustomers,trackingcustomerinformaKon,andtheoverallpromoKonofAlan’stothesurroundingMetroAtlantaarea.IbelieveAlan’swillbecomesuccessfulintheiremailmarkeKngendeavorswiththeassistanceofMailChimp.