Lean startup & Micro Ideas FI Live Las Vegas

Who the hell are these guys?

Greg Winn (@gregwinn) Co-Founder of Cignal

Jim Mayes (@jimmayes) Co-Founder of Cignal

*Not public speakers

So why are we here?

FututeInsights 2013 App It out Winners (Reigning World Champions)

Our BIG idea Notice, we did not say our “micro” idea.

People react more than they act.

gist.github.com/gregwinn/f179a4b21166f29523ab

(Insert montage here) all the real work happens

during a montage

Cignal

So what is it?

Market Sentiment

Institutions do it ●  Thomson Reuters ●  Bloomburg ●  Derwent Capital

Derwent Capital ●  Derwent Capital in the UK discovered the predictive power of Twitter

Sentiment as it pertained to the overall stock market. ●  Derwent started a hedge fund using their sentiment technology. (Absolute

Return Fund) ●  It beat the market in its first month, then was quietly and mysteriously

disbanded.

No money mo’ problems But what about the individual investor? ●  No clear indicators ●  No trusted sources ●  'Expert' opinions are often uninformed,

ambiguous, or manipulative

We want to change all this!

Cignal is for EVERYONE Cignal is for individuals who: Make hundreds of trades per month Trade once per month Only trade once each year Make one single trade EVER. Insight gained from Cignal can help any trade made.

Cignal really is for Everyone! It’s the first serious social sentiment application aimed at leveling the investing playing field for individual and professional investors alike. Cignal’s predictive ability, pricing structure, and intuitive functionality make it essential for anyone making an informed investment decision.

Turning Cignal into a business

Lean Startup Lean? LOL… more like skin and bones

Lay of the land ●  No Budget ●  Ton of work ●  Way to many Assumptions

Money? We take checks...

Money? ...cash is better.

So much work Remove the blocks and keep it simple

Getting to work ●  Putting off decisions until they need to be made. ●  Doing what we need now, and nothing more. ●  Focusing on the MVP.

Micro Ideas All the voices in your head.

Our “micro” idea

lnkdto.com

Building Lnkdto ●  MVP in a week, first sale in two. ●  First sale funded operations for more than 2

years. ●  Second sale was pure profit.

lnkdto.com

Why? ●  Filled a Market Need ●  Extremely low effort ●  The profit fed Cignal

lnkdto.com

You can do it! You are a unique and special snowflake

What’s next?

Cignal.it

Twitter / Email Greg Winn - @gregwinn

gregwinn@cignal.it

Jim Mayes - @jimmayes jimmayes@cignal.it

Fax: LOL

Thank you! Questions? Comments?

cignal.it

Greg Winn (@gregwinn) | Jim Mayes (@jimmayes)