komfo's instagram advertisement do's and dont's
TRANSCRIPT
Instagram webinar
#komfowebinar
Introduction
Peter Svejgaard – Spies Rejser Hans Tosti - Komfo
400.000.000 monthly active users
worldwide that post 80.000.000 photos and like 3,5 billion times daily
1.200.000 monthly active users
2.200.000 monthly active users
“Capture and share the world’s moments”
Relevance on Instagram
Cinemagraph
Dos and don´ts
Dos
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Don’ts
• Hashtags. Use the right ones. Create one yourself, or use the ones your community already are using.
• Regram/Reshare pictures from your community.
• Be engaged to get engagement. Like pictures, be a part of the conversaEon.
• Use Geo-‐tagging to extend your reach • It´s your party. Be a good host, but also a
good doorman. • Invites guests to publish for you. • SegmentaEon x 100
• Random hashtagging #likeforlike • Be spammy, and post too many pictures in a
day, or even worse several pictures at one Eme.
• Be pushy. This is not another banner-‐ad. • Publish irrelevant content
Be engaged to get
engagement
External engagement
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Your own hashtags The “naEve” hashtag
Use the voice of your
community
• Don’t forget the great story! • Your content must fit in the culture of the platform • The best performance is achieved if you let go of
your print advertising aestetics (The 20 % rule also apply for Instagram ads)
• Segmentation is ”everything”!
• Please don’t make Instagram a classic push media
Relevancy, relevancy, relevancy!
World’s first Instagram Ad
• Bidding by CPM as well as CPA • Call to action buttons like on Facebook • You can’t transfer an organically
distributed post to an ad. Everything is “dark post”.
• 30 sec. video play (but don’t reuse your TVC!!!)
• If you have a substantial budget, carousel ads are available as insert order.
• So, how do you monitor comments?
What can you do with ads?
Carousel ads
Wendy’s oplevede 20 % bedre ads recall med carousel
Hmmm…
A great example
No sad faces!
Spies Instagram ads.
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Use the voice of your
community
Audience: Couples 25-‐40 – who has seen the full movie.
Text: Couples who sweat together, stay together. Book an acEve holiday (link)
Couples who sweat together, stay together. Book an acEve holiday (link)
It can get a li^le awkward if your mom is pushing to hard to get a grandchild. Book an acEve holiday (link)
Audience: Single men 25-‐40 – who has seen the full movie
