greece rebirth

28
Greece:Rebirth Οιλία, 25 Νοεβρίου ΧΕΝΙΑ 2011 Αλέξανδρο Κουρή, [email protected]

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Ομιλία Αλεξανδρου Κουρη στην έκθεση XENIA 2011 με τίτλο GREECE:REBIRTH

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Page 1: Greece rebirth

Greece:Rebirth

!"#$%&, 25 '()"*+%(, -.'/0 2011

0$12&34+(5 6(,+75, [email protected]

Page 2: Greece rebirth

GREECE-.88090 :&+&4(;#&<=*:

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Page 3: Greece rebirth

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Page 4: Greece rebirth

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GREECE-.88090

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GREECE-.88090 .,<&#+%&:

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Greece:Rebirth

7 4+=;)#5

Page 8: Greece rebirth

1. '& )+),37;(,"), 3& ")$)>7;(,"), 3& <&>&3(7;(,") >? ;GHE+(3? C+&H"&>#<A>?>& <&# >#5 &3>#$7K)#5 H#& >?3 .$$=4&.

Page 9: Greece rebirth

2. '& <&L#)+F;(,") «C+(DA3>&- C+);*),>15» ;7")+&, <&# ;>( "1$$(3. !E,+F3(3>&5 L);"#<= >(,5 ;E)>#<(G5 <$=4(,5.

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M) )3#&%( <&# C$7+? ;E)4#&;"A

Page 14: Greece rebirth

14

Destination Brand Strategy: The Case of Greece:

:)+#;;A>)+& )4F: 6789::;<<=>?@<<@AB?C<D:;<<=>EFGHIJKLM=NO;8MPQ8@HRSTUTQGVHGB>WXYW<XZ;[YXGZ>\[Y\B@JZ\6BZCY>BZ<]

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B>WXYW<XncK;[YXGncK>\[Y\B@JncK\6BncKCY>BncK<]ncK@[BBCBQ]H]YA>B

Page 15: Greece rebirth

3. '& <&>&;>+F;(,") ;>+&>?H#<7 )C#<(#3B3%&5, ") "?3G"&>& <&# C)+#)EA")3( C(, &3>&C(<+%3(3>&# ;>? 31& C+&H"&>#<A>?>&.

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Greece:Rebirth Rebirth @ dictionary.com

1.a new or second birth: the rebirth of the soul.

2.a renewed existence, activity, or growth; renaissance or revival

Page 17: Greece rebirth

Academia – Art community!

Experts - analysts !

Leadership!

Financial community!

Media!

Active Individuals !

Public Opinion!

.C#<(#3B3%& EB+%5 )"=5, H#& )"=5

Greece!

3rd party communications!

Own multimodal communications!

30%!

70%!

Page 18: Greece rebirth

4. '& <#3?>(C(#7;(,") )$$?3#<7, I#$)$$?3#<7 (I(#>?>#<7, &<&4?"&D<7, )C#;>?"(3#<7, <&$$#>)E3#<7, )C#E)#+?"&>#<7)

<(#3A>?>&. Bloggers, 4+&;>7+#(,5 C($%>)5 )3>A5 <&# )<>A5.

Page 19: Greece rebirth

5. '& <#3?>(C(#7;(,") >#5 ")H=$)5 )$$?3#<15 )>&#+%)5 ") 4#)L37 C&+(,;%&.

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6. '& «*H=$(,")» "C+(;>= >#5 :)+#I1+)#)5. !# :)+#I1+)#)5 3& "#$7;(,3 C$1(3 H#& >?3 .$$=4&.

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7. '& &2#(C(#7;(,") >& ;GHE+(3& )L3#<= )C#>)GH"&>&.

Page 22: Greece rebirth

Greece:Rebirth

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Page 23: Greece rebirth

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