founding farmers: portfolio

Raksasanti YinCorcoran College of Art & DesignDesign Sophomore Studio II | Spring Semester 2012

Table of Content

Project 1 Logo

Project 2 Stationery Package

Project 3 Graphic Standards Manual

Project 4 Carrier Folder

Project 5 Logo Animation

Project 6 Website

Ptoject 7 Item of Choice

Project 1: Logo

Original Dimension: 6"x10"Current Scale: 30%

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Dear Reader,

The typefaces I use for the logo is Archer. I prefer to use a slab-seirf because I feel it works well with the logo icon. The logo is rounded and I wanted to add some contrast. That is why I used and it is best to use Archer.

The margin on the left and the right is 1 inch and the margin from the top to the top of this paragraph is 2.25 inches. This is the letterhead for my Founding Farmers Idenity and Branding. The logo is above everything and all the contact information is at the bottom of this paper. I try to align this paragrapgh with the start of the information below.

Founding Farmers is all about being orgainc and fresh. It seem to be a common trend going on around this time and age. There are more places posting up their calories in the menus and signs to emphasis how healthy they are. Founding Farmers is one of the best you’ll get in this trend. You will recieve a good fram-inspired meal and still feel good afterwards.

From,Raksa

1924 Pennsylvania Ave NW Washington DC 20006 12505 Park Potomac Ave Potomac MD 20854

Phone: 202.822.8783 Phone: 301.340.8783

www.FoundedFarm.com

[email protected]

1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783

12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783www.FoundedFarm.com

Jeffrey [email protected]

1924 Pennsylvania Avenue NW Washington DC 20006

Project 2: Stationery Package

Original Dimension: Business Card: 6"x10" Envelope: 6”x10” Letterhead 6”x10”Current Scale: 40%

2

Project 3: Graphic Standard Manual

Original Dimension: 5"x8" Current Scale: 40%

3

Project 4: Carrier Folder

Original Dimension: 9"x11.5" Current Scale: 40%

The award-winning

Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.

From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.

modern

casual

eco-friendly

The award-winning

Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.

From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.

4

As the plant progressively grow, the rest of the logo will gade it. Everything will be in the opacity and ends yhr animation.

foundingFARMERS

Gradually. from the circle, a plant will grow.

foundingFARMERSfoundingFARMERS

foundingFARMERSfoundingFARMERS

Everything will begin froma circle growing from the center of the screen.

Project 4: Logo Animation Storyboard

Adapt to screen resolution

5

Project 5: Website

Original Dimension: 1440px x 936px Current Scale: 40%

6

Project 6: Item of Choice - Menu


MENUThe rich history of American cooking tradition is celebrated throughout the menus at Founding Farmers, with a philosophy to promote sustainable agriculture and the ways of the American family farmer at every turn. Each season, new choices reflect the best of what’s available from our sources. At Founding Farmers, it isn’t always about “local”, or “organic” — sure, when it makes sense, those are great things, but local doesn’t always means the smallest carbon footprint, and “organic” can also refer to broccoli that comes from China.

SandwichesChoice of fries, Farmers Chips or Crop List sides

The Founding Farmers Cheeseburger $10Louie Dressing

Joe’s Chili Burger $12

Frisco Burger $12White Cheddar, Bacon, Avocado, Louie Dressing

Veggie Burger $10Rice, Beans, Cashews and Sweet Potatoes, White Cheddar

Farmers Daughter Burger $12Bacon, Balsamic Onions, Blue Cheese

One Eyed Burger $12Cured Ham, Fried Egg, Cheddar Cheese

Green Monster Burger $11Pickled Onions and Cukes, Creole Mayo, Mint Cilantro Pesto

Grilled Cheese and Roasted Tomato Soup $10Gruyere, White Cheddar, Muenster + Ham $2

Roasted Vegetable and Avocado $12Roasted Peppers, Eggplant, Cucumbers, Tomatoes, Goat Cheese and Avocado Spreads, Multi-Grain Bread

Shaved Pork $11Roasted Pork Loin, Country Cured Ham, Swiss, Pickled Onions, Red Peppers, Dijon Mustard, Bread & Butter Pickles

Prime Rib Dip $17Gruyere, Caramelized Onions, Ciabatta, Au Jus

Roasted Turkey Sandwich $10Gruyere, Arugula, Honey Mustard

Reuben $15

Egg Salad $9

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Project 6: Item of Choice - Gift Cards

Original Dimension: 3"x 6" Current Scale: 80%

Gift Card

Gift Card

To:

From:

To:

From:

To:

From:


12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783

www.FoundedFarm.com



www.FoundedFarm.com



www.FoundedFarm.com

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Project 6: Item of Choice - Coaster


AMERICAN CLASSICS

FARMINSPIRED

AMERICAN CLASSICS

FARMINSPIRED

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Project 6: Item of Choice - Public Advertisement Series


ONE BIGVEGGIEPARTYMake reservations now and be part of the celebration.

Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com

CHICKEN ON THEGREENMake reservations now and eat a healthier salad.


SUNNYSIDEUP

Make reservations now and start your day on the bright side.


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founding farmers: portfolio

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