Vizor  Interac-ve  &  Facebook:  Story  of  success      

17  October  2014  

Julia Ognieva Facebook

Igor Pashchenko Facebook

Sergey Brui Vizor Interactive

Anton Yarashuk Vizor Interactive

1.2B

People use Facebook every month

375M

People play Facebook-connected web or mobile games each month

every month

735M

Clicks to games from Facebook web or mobile

every day

Launched  on  Facebook  in  January  2014

0

50,000

100,000

150,000

200,000

250,000

Klondike DAU & MAU

180K Daily Active

Users

700K Monthly Active

Users

2nd Farmville

1st Farmville 2

3rd Klondike

#3  game  in  Simula-on  Genre  aIer  FarmVille  2  and  FarmVille  

In  Top  25  Grossing  games  overall  on  Facebook  

Simulation Gamers on Facebook

Simulation is the most popular game genre on Facebook with the highest Monthly Active Players, it is the second most monetizing genre on Facebook Canvas

67% Of monthly active simulation gamers log on to Facebook 6

out of 7 days, on average, each week

Klondike’s interactive Fan Page

•  Engaged community •  Daily interactive updates with

news, contests and giveaways! •  Leveraging game art, characters

and humor.

App Install Ads Re-engagement ads

Ad spend

30-40% of revenue

Re-engagement ads

10-20% of marketing budget

Desktop Virtual Goods ads

Great tool to re-engage players

& payers

Thank you