fa assignment 5c

FA 102 a Research and Brand Development!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!



By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!



Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!



Highly automated cars will potentially become dominant sooner rather than later!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!


Assignment One, Description of Future Product or Service!

“Self-Driving Car without the Driver”


Assignment Two, Diagram!


ProgRes!

Character/Persona!!

Intelligent !Sophisticated!!Fast-Paced Self-Reliant!!!

Tone!!

Scientific !Advanced!!Progressive !Direct!

Language!!

Simple ! !Responsive!!Inviting ! !Effortless!

Purpose!!

User-Friendly !Convenient!!Straight-Forward !Manageable!

Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!


Assignment Three, Logotype Research, Word from Diagram!

Simple


Assignment Three, Logotype Research!


h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c

h#p://www.mcdonalds.com/us/en/home.html

h#ps://www.facebook.com

Assignment Three, Finished Logotype!

PR


Assignment Four, Social Media Branding Research!


Google Driverless Car:!h#ps://www.facebook.com/pages/Google-‐driverless-‐cars/420668271288575?sk=Mmeline !Honda Civic:!h#ps://www.facebook.com/hondacivic?fref=ts !Toyota!h#ps://www.facebook.com/toyota?fref=ts !!

Assignment Four, Social Media Branding, Creating Community!


!! •  Posted on Personal Facebook!•  Posted on Personal Twitter!•  Texted Friends and Family!• Word of Mouth!

Assignment Four, Social Media Branding, Facebook Pages!


!!

Assignment Five, Webpage Layout Research for Wireframes!


http://www.ford.com/!!

Assignment Five, Webpage Layout Research for Wireframes!


http://www.toyota.com/!!!

Assignment Five, Wireframe!


Logotype

Short DescripMon

About FAQ Shopping Tools Build & Price

Photos with Tagline Text Social Media Links

Assignment Five, Tagline Research!


•  Hertz- Puts you in the driver’s seat!https://www.hertz.com/!

•  Toyota- Let’s go places!http://www.toyota.com/!

•  Greyhound- Leave the driving to us!https://www.greyhound.com/!

•  Honda- The Power of dreams!http://www.honda.com/!

•  Burger King- Have it your way!http://www.bk.com/!!!

Assignment Five, Homepage Visual Design in a Browser!


!!

h#p://invis.io/GQ1TSC06V

Assignment Five, Lower Level Visual Design in a Browser!


!!

h#p://invis.io/K71TSF9EM

Assignment Five, Linked Prototype URL!


!!

h#p://invis.io/GQ1TSC06V

fa assignment 5c

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