5 Diamond Chambers 18th June Rd. Panaji Goa - 01Neenad - 9922454111 Datta - 9922990240

0832-6655886 info@exemplarss.com

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Exemplar, as the name suggests has a single ambition - to offer the best solutions to its clients that become a benchmark for others to emulate. Our success lies in the success of our clients.

Exemplar is a one stop solution for your varied business needs. As you concentrate on delivering the best to your customers by harnessing your core competencies, we partner with you to give you that edge in winning markets & customers mind & wallet share.

We are a young organization that believes in thepower of small ideas unearthed through insightfulmarket & customer research, meticulously translatedinto a strategy and ruthlessly implemented to give your organization a long term sustainable market success.

We help organizations from different industriesto connect more strongly to their target audience. Our clients reap the benefits of addressing market needs in a moreeffective and efficient manner than their competition.

EXEMPLAR STRATEGIC SOLUTIONS

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H4W Principle

For any enterprise to be successful five questions need to be answered with respect to the conduct of the business.

We call it the H4W principle of any business. Answering these five questions and then enabling your people to implement the answers is the only way to succeed in today's competitive business environment. The five questions are:

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We invite you to partner with us to help you find the answers to these questions. Once we have done that we can also implement the solutions for you. Simultaneously we equip people inside your organization to implement the solutions so that they own the process and it becomes a way of life in your organization.

?WhatWhyWhereWhenHow

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New BusinessMarket Opportunity - If you have a new business idea, we can help you make it a reality. We will prospect the market and advise you on the WHAT, WHY, WHEN, WHERE & HOW (H4W Principle) of your business strategy.

Business Strategy

Existing BusinessMarket Maximization – We help you extract the most out of the opportunities that exist in your market, increasing your market share, customer wallet share and maximize your business profitability.

Marketing & Branding Solutions

Core Brand Proposition - Market insight that your brand will cater to and differentiate itself from competitionTarget Customer Definition Brand Name Brand PositioningBrand Identity Brand ArchitectureBrand Communication Brand Usage ManualPackaging DesignInternal Communication - Employee communication to sensitize them to the Brand Values, increase motivation and Loyalty to jobExternal Communication - Customers – potential and existingTalent pool – potential recruitsPartners – Vendors, dealers, Franchisees, retailersShareholders & Investors Public Relations StrategyMedia Strategy & Planning

HR

Employee TrainingPerformance appraisal System

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Retail Strategy & Design

Retail Branding & CommunicationStore Location AnalysisLayout & Planogram Display & Visual MerchandisingFootfall Increase Conversion Increase Average Bill Value Increase In Store CommunicationAdvertisingCustomer Relationship ManagementStaff Training

Events & Promotions

Concept of the event Resource Planning & Allocation Event Publicity Design Implementation

Market Research

Qualitative Market Research Studies using tools and techniques such asDepth Interviews, Focus Group Discussions, Observations, Participatory Research, Mystery Shopping etc.Industry Reports based on Primary & Secondary Research

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Each Exemplar solution is not a matter of chance but a result of a thorough process. Each and every solution that we recommend evolves from the following insightful business, market & customer research and delivery process before being put across for implementation.

Trend watch – A unique process that dives deep into what's happening in the world in related and unrelated industries that can impact your business or influence your customers. It helps you to keep your business in sync with the market movement and also be ahead of the curve by

anticipating the future. Trend watch has several sub components such as:a. Technology Watchb. Society Watchc. Competition Watchd. Relate Watche. Unrelate Watch

Root Funnel – A process that enables the decision maker to reach to the root cause of any problem or issue at hand. This uses both qualitative & basic quantitative research techniques to demystify a problem and break it down into simple actionable points. Root funnel relies highly on both

internal & external view of the problem.a. Internal:

i. Management & employee opinionb. External:

i. Customer opinionii. Vendor opinioniii. Shareholder opinioniv. Channel Partner opinion

Creative Funnel – Once the root cause of a problem is identified, several creative strategic options are developed to address the problem. These are subjected to intense scrutiny by different stakeholders – both internal & external to arrive at THE EXEMPLAR SOLUTION.

Trend watch – A unique process that dives deep into what's happening in the world in related and unrelated industries that can impact your business or influence your customers. It helps you to keep your business in sync with the market movement and also be ahead of the curve by

anticipating the future. Trend watch has several sub components such as:a. Technology Watchb. Society Watchc. Competition Watchd. Relate Watche. Unrelate Watch

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