event experience design / service design drinks berlin
DESCRIPTION
What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer? Guest speaker Claudia Brückner is an event experience designer. In her input talk she discussed the changing role of live events. How can they facilitate meaningful interactions? And enable people to communicate with each other? This summer edition of Service Design Drinks was hosted at Aperto. The digital communication firm opened their courtyard in Mitte, invited to chilled drinks and vivid conversations.TRANSCRIPT
ServiceDesignDrinksEventExperienceDesign
A P E R T O / J U N E 2 5 , 2 0 1 4
Katharina-Paulus-Str.Claudia Brückner@clastronautin
Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.
Katharina-Paulus-Str.
Why are you going to Conferences?
Katharina-Paulus-Str.
Learning. Inspiration. Networking. Exchange. Experience the Topic.
Why are you going to Conferences?
Katharina-Paulus-Str.
And what do you get?
Photo: Rob Hyndman
this.
Katharina-Paulus-Str.
Why this gap?
Katharina-Paulus-Str.
21Century Conference Participants
speaker has no exclusiveknowledge anymore
access to knowledge & resources
N E W R O L E O F T H E E X P E R TN E W R O L E O F T H E A U D I E N C E
tools for collaboration& co-creation
Katharina-Paulus-Str.
Status quo ConferencesStatus quo Conferences
most Conferences are as interactive, inspiring & collaborative as watching TV
Katharina-Paulus-Str.
Conferences fail, because they don't design interactions.
Katharina-Paulus-Str.
Because Learning, Inspiration,Networking, Exchange & Experiencing the topicare based on (human) interaction.
Why Interaction ?
Katharina-Paulus-Str.
Can we design human Interactions ?
no.
facilitate (human) interactions at conferences
by designing Event Experiences
Katharina-Paulus-Str.
Designing event experiences that facilitate (human) interactions.
Event Experience Design
Katharina-Paulus-Str.
What has this to do with Service Design?
How to …design event experiences that facilitate (human) interactions?
Design Touchpoints & the journey between them
Katharina-Paulus-Str.
Touchpoints: Activity & Space
O N L I N E & O F F L I N E
online & offline activities & spaces
activities that facilitate interaction between participants
spaces that facilitate interaction between participants
A C T I V I T Y S PA C E
Katharina-Paulus-Str.
beyond the event
Touchpoints & the journey between them
P R E - , E V E N T, P O S T-
online or offline activities & space: before, at & after the event
online & offline activities that facilitate interaction between participants
online & offline space that facilitates interaction between participants
A C T I V I T Y S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
now
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
possible
Katharina-Paulus-Str.
Event Experience Design Cases & Examples
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
Event Experience DesignSXSW Panel Picker
S PA C E
Event Experience DesignSXSW Panel Picker
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Networking & ExchangeLearning & Inspiration
A C T I V I T Y
S PA C E
SXSW Panel Picker
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
S PA C E
Next Berlin: Conference App
S PA C E
Next Berlin: Conference App
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
A C T I V I T Y
S PA C E
Next Berlin: Conference App
Networking & ExchangeLearning & Inspiration
Photo: Service Design Berlin
Service Experience Camp
S PA C E
Photo: Service Design Berlin
S PA C E
Photo: Service Design Berlin
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Service Experience Camp
A C T I V I T Y
S PA C E
Networking & ExchangeExperience Topic
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
CoThinkTank
Photo: tackle Service Design
A C T I V I T Y
Photo: tackle Service Design
A C T I V I T Y
Photo: tackle Service Design
A C T I V I T Y
Sketch: tackle Service Design
A C T I V I T Y
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
A C T I V I T Y
S PA C E
Networking & ExchangeExperience Topic
CoThinkTank
Katharina-Paulus-Str.
Other Tools
Katharina-Paulus-Str.Host/Organiser
Speaker
Sponsor
AttendeeAttendee
Other Tools: Stakeholder Map
Katharina-Paulus-Str.
Other Tools: Blueprint
Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project
Customer Actions
Onstage / Visible Contact Employee Actions
Backstage/Invisible Contact Employee Actions
Support Processes
Physical Evidence
L I N E O F V I S I B I L I T Y
L I N E O F I N T E R A C T I O N
I N T E R N A L I N T E R A C T I O N
Katharina-Paulus-Str.
Other Tools: Desktop Walkthrough
Photo: big-design.org
Video: raumlabor berlin
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Katharina-Paulus-Str.
Event Experience Design
Learning, Exchange & Networking don’t just happen automatically.Interactions need to be facilitated.Use your tools, Service Designer!
Katharina-Paulus-Str.
ExerciseNote event experiences or create ideas that facilitate interactions between participants.
Katharina-Paulus-Str.
Event experience cases & ideas — #
Note event experiences or create ideas that facilitateinteractions between participants.
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Service Experience Campwww.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
See you atthe next event
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
claudiabrueckner.de
@clastronautin