emocial ecommerce marketing
DESCRIPTION
TRANSCRIPT
www.emocial.co.uk
professional services email marketing / database marketing
marketing activation
www.emocial.co.uk
• design and creation • campaign management • social media – convert fans into subscribers • customer lifecycle consulting / implementation
emocial DIGITAL
• ODICCI - offline data collection • distributed marketing • e-commerce integration
emocial LABS
• social media • SEO / PPC • e-Commerce • CRM
partners
emocial
www.emocial.co.uk
our customers
www.emocial.co.uk
introduction customer centric
www.emocial.co.uk
• Be friendly, articulate and concise. Don’t speak down to people, but don’t patronize them either. Just because you know more about e-commerce doesn’t mean you need to “dumb-down” your writing style.
• Don’t demand their attention – they are busy people and sometimes they won’t be able to take up your offers for more interaction.
• Respect their time, their responsibilities and recognize their quest for learning and self-improvement.
• Remember that this is a long-term relationship and sometimes people won’t have time for you, no matter how important you think the issue is.
design. recommendations
www.emocial.co.uk
stay relevant. build the dialogue
activate relevant touch points throughout the customer journey
www.emocial.co.uk
email marketing. maturity cycle
Mass Mailing A/B Tes.ng
Profile Segmenta.on
MVT Tes.ng
Behavioral Segmenta.on
Analy.c integra.on
Trigger Marke.ng
API Integra.on
Lifecycle
Transac.onal mailings
Cross Channel
Customer Intelligence
Predic.ve Analy.cs
E-‐Commerce integra.on
CRM integra.on
www.emocial.co.uk
welcome. thank you!
• say Thank you ! Welcome !
• build call to action to shop
• give insights about what is available in-store, online
• enable social media
• immediate confirmation
• add unsubscribe link
www.emocial.co.uk
desktop version mobile version
welcome. responsive
www.emocial.co.uk
• welcome campaign – short series of email messages
triggered when a new contact enters the marke.ng database
• Introduce your value proposition – who is your company – what you do – unique selling points – what’s in it for the customer
welcome. campaign
immediate 3 days later
www.emocial.co.uk
welcome. landing page
landing page
www.emocial.co.uk
desktop version mobile version
template. newsletter
www.emocial.co.uk
trigger. loyalty
automatic emails triggered based on number of points acquired
dynamic content
www.emocial.co.uk
trigger. behavioral rules
Open
Reminder 10 days
Not Open
Click
No Click 10 days later
email - special coupon
landing page
email different subject line
email newsletter
www.emocial.co.uk
trigger. re-activation email
Last Login date
Shop visit
Automatic Event / Scenario 1 month after login => send email
Re-activation Mailing Special offer / Voucher
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Email marketing platform
www.emocial.co.uk
trigger. shopping cart abandonment
The designs for the three sequence vary. The objective, the tone and the intensity of each email allows you to engage with customers differently throughout the sequence.
1. One hour later 2. One day later 3. One week later
www.emocial.co.uk
“free delivery” banner replaced with email message at the very top product image shown after product title call to Action button and start of text visible above the fold contact and social media icons optimised for colored background with an enlarged clickable area for mobile devices
design. positioning
www.emocial.co.uk
design. responsive
www.emocial.co.uk
design. responsive
www.emocial.co.uk
design. heatmap
www.emocial.co.uk
Our web designers adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion. Attention heatmaps can be created several times during the design or re-design process to ensure that the refinements are having the intended effect.
www.emocial.co.uk
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design. testing any client, any device
www.emocial.co.uk
database. preference centre
www.emocial.co.uk
database. analytics
Web Analytics
Campaigns Products
Transactions (sales)
Social data
Web Form
Responses
Members
Campaign Management
www.emocial.co.uk
social media. convert fans into customers
Convert Fans into email subscribers Direct integration with your email marketing database Triggered thank you email upon registration
www.emocial.co.uk
full service. campaign management
www.emocial.co.uk
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Delivered"(nb)"
email"value"
Poly."(email"value)"
reporting. business reviews
Google Analytics Traffic Sources
segmentation ROI analysis
subject line keyword analysis vs ROI
testing heat map
www.emocial.co.uk
increase your revenue with email marketing
Mass Mailing A/B Testing
Profile Segmentation
MVT Testing
Behavioral Segmentation
Analytic integration
Trigger Marketing
API Integration
Lifecycle
Transactional mailings
Cross Channel
Customer Intelligence
Predictive Analytics
E-Commerce integration
CRM integration
