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DIGITAL Media for Reporters #DM4Reporters @Ashley Reports

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#NewhouseSM6 #DM4Reporters A look at how reporters can successfully use social media. By: Ashley Allen

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DIGITAL Media for Reporters#DM4Reporters

@Ashley Reports

Seek Truth and Report It

Minimize Harm

Act Independently

Be Accountable

SPJ CODE OF ETHICS:

#DM4Reporters

Traditional Newsgathering

Phone Books

Newspapers

Word-of-mouth

“Man on the Street”

Press Releases#DM4Reporters

Finding News Tips

Reporters are now using social media to find leads and

gather information or sources for their

stories.

#DM4Reporters

Gathering SourcesSocial Media can help reporters gather sources for any type of story, but it’s especially helpful

when you’re covering a topic that affects everyone in the community.

On a slow news day, listen to what people around you are talking about. Then search for

comments about it on Twitter!

Let’s look at an example...

#DM4Reporters

Search Box: Winter, Syracuse

“Real Person” Element

Factual Element

#DM4Reporters

Scott MacFarlane@MacFarlaneNews

Washington Correspondent - Cox Media Group

Use the advanced Twitter search function

Separate tweets by zip code

Find issues/problems town-by-town

Useful while covering a news market that has many different areas

#DM4Reporters

Breaking barriers

Bill Voth@billvoth

@SpiracleMedia Co-Founder/Freelance Sports Reporter

“Social allows reporters to take people to places they haven’t been able to go before.”

“Behind-the-scenes stuff is tremendous, as is immediacy.”

BUILD SOURCES!

#DM4Reporters

Example of Reporters Breaking Barriers on Social Media

#DM4Reporters

digital tools for reporters

VineMore Than 140 Characters

On the scene of breaking news: car crash, house fire, crime scene, courthouse

Sports highlights

Traffic jams

Coverage of an event: what is the atmosphere like?

Behind-the-scenes peek into the news studio https://vine.co/v/bIiapua5APt Kevin Torres, KUSA Denver

#DM4Reporters

About.MeOrganize Your Social Media

Easy to design

Links to almost every social media/blogging platform

Add a creative bio to show your personality

Include a professional photo

Organize your online lifehttp://about.me/ashley_allen

#DM4Reporters

Chris Velardi@cvelardi

Anchor/Reporter at WTNH in Connecticut

Break News

Get Tips

Research Stories

Sample Opinion (CAREFULLY)

“If a reporter is comfortable using it this way -- it allows for a real connection between TV talent and viewers.”

“I always try to reply and I follow a lot of people. It’s ‘social’ media, after all!”

#DM4Reporters

Ask your audience

Example of Reporters Using Social Media to Sample Opinion

#DM4Reporters

Opinion Sampling ToolAsk your Twitter followers a question.

Monitor responses for up to 24 hours.

Automatically Tweet the final result.

Easily gather opinions/data for research.

#DM4Reporters

Greg Lee@gregolee

Sports/News Reporter - KESQ - Palm Springs, CA

Use Twitter to keep up with news, but always confirm the facts. It doesn’t give you an excuse to be a lazy reporter!

Keep ethics and morals in mind. Use your discretion when reaching out to a victim or someone who lost a loved one.

When using the tweets of others in a story, consider the whole picture. What is the moral of the story? Recent example: drunk driving tweet.

#DM4Reporters

USING SOCIAL MEDIA PROFESSIONALLY

Staying Objective & Professional

“All AP journalists are encouraged to have accounts on social networks. They have become an essential tool for AP reporters to gather news and share links to our

published work.”

“AP employees must refrain from declaring their views on contentious public issues in any public forum and must not take part in organized action in support of causes or movements.”(SPORTS & ENTERTAINMENT EXEMPT)

“Posts and tweets aimed at gathering opinions for a story must make clear that we are looking for voices on all sides of an issue.”“Any incoming message that raises

the possibility of legal action should be reviewed by an AP attorney before a response is made.” #DM4Reporters

Always Do Your Research!Boston Marathon Coverage - Social Media Disaster

CNN tweets: investigators believe

they’ve ID’d a suspect in the bombings

CNN tweets: law enforcement

sources say arrest has been made in

the bombings investigation

The Associated Press tweets: Boston Marathon bomb suspect is in custody and expected in federal court

Fox News tweets: FoxNews.com confirms arrest made in deadly

Boston Marathon bombing

CNN tweets: Dept. of Justice and Boston PD say no arrest

has been made

NBC News tweets and

confirms NO ARREST

Piers Morgan tweets that all reports of Boston arrest are

wrong, including CNN - which is now retracting earlier

source info

#DM4Reporters

Conclusion/Best Practices

DO gather information and sources.

DON’T tweet or retweet without confirming details.

DO maintain professional social media profiles.

DON’T use social media as an excuse for lazy reporting.

DO be yourself on social media! Show your personality.

#DM4Reporters