CONFIDENTIAL©2008SocialIntent,LLC

Can you Digg it?

1.0 - Crowdsourcing 2.0 - Why Crowdsource? 3.0 - Four Categories 4.0 - Creation 5.0 - Invention 6.0 - Organization 7.0 - Prediction 8.0 - How We Work 9.0 - About Us 10.0 - Senior Team

Crowdsourcing 101

CONFIDENTIAL©2008SocialIntent,LLC

Crowdsourcing

Crowdsourcing is the process of creating something new of value by tapping into groups

of people with desired characteristics

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Why

Cro

wds

ourc

e Why companies should Crowdsource?

•  Gain hard-to-obtain information without a lot of investment, e.g. –  Utilize your customers/visitors in developing new content and

product ideas

•  Creates a sense of ownership of your product/service among your stakeholders

•  Crowdsourcing apps are new, sticky and engaging services in and of themselves –  Submitting content and ideas

–  Rating other’s ideas

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Four

Cat

egor

ies

Crowdsourcing applications can be broken down in to four categories:

1.  Creation 2.  Invention 3.  Organization 4.  Prediction

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Cre

atio

n Creation

•  Create new content that is owned and maintained by your readers –  Wearesmarter.org (writing a book like a wiki)

–  Wikipedia.org (peer created and reviewed reference)

–  Google Knol (peer created and reviewed articles)

–  Authonomy (soliciting book manuscripts, users vote)

•  Generate new content by soliciting the masses –  Mechanical Turk (divide a task into thousands of subtasks)

–  Helium, iStockphoto (stock content for publishing or photography)

–  Crowdspring (ask many designers to offer design suggestions)

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Inve

ntio

n Invention

•  Source ideas and have the community rank them –  Whitehouse2.org (Suggest the US president’s agenda)

–  WePc.com (Asus and Intel community product development)

–  Ideastorm (Dell community product development)

–  Innocentive (Procter & Gamble community product development)

–  My Starbucks Idea (Customer offering product ideas)

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Org

aniz

atio

n Organization

•  Create new content by making users organize existing content –  Digg, reddit, yahoo buzz (vote on articles/news)

–  Stumbleupon (vote on articles sites)

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Pred

icti

on

Prediction

•  Predict trends by inviting users to submit and vote on ideas –  Mediapredict.com (users bet on media trends, such a TV

viewership, books that are likely to sell well)

–  Rasmussen Markets (Predicts political outcome)

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How

We

Wor

k

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Discovery

BusinessModel

MarkeIngGoals

ProjectResources

•  Business Model –  Organizational Facts

–  Core Offering & Customers

–  Sales & Business Model

–  Environmental Factors

•  Marketing Status –  Strategic Goals

–  Brand Promise

–  Competitive Landscape

–  Existing & Previous Efforts

•  Project Resources –  Budget & Personnel Allocations

–  Materials & Content

–  Design & Branding Requirements

–  Technical & Functional Requirements

How we build the right Crowdsourcing application for you:

CONFIDENTIAL©2008SocialIntent,LLC

Abo

ut U

s

•  At Social Intent we help companies meet their organizational goals by turning their customers into assets

•  This is achieved by developing online social experiences that are rewarding to both parties

•  We help companies identify the right opportunities and customize and implement social software solutions that meet their business needs

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CONFIDENTIAL©2008SocialIntent,LLC

Seni

or T

eam

Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at

JPMorgan, VP Marketing Linkstorm, Strategist/Creative Director Kurani Interactive.

–  Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade

Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs,

Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb.

www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011

contact_us@socialintent.com +1 (646) 465-2965

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CONFIDENTIAL©2008SocialIntent,LLC

Ps. Did you find some great articles or sites about crowd sourcing?

Add it to our crowdsourcing experiment here:

http://www.reddit.com/r/mobwisdom/

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