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TRANSCRIPT
Contagious
Jonah Berger
Jonah Berger Jonahberger.com
@j1berger
Jonahberger.com @j1berger
“Word of mouth generates more than twice the sales of paid advertising in categories as diverse as
skincare and mobile phones”
--McKinsey Quarterly
Jonahberger.com @j1berger
Jonahberger.com @j1berger
Six key STEPPS
Social Currency
Triggered
Emotion
Public
Practical Value
Stories
Jonahberger.com @j1berger
Social Currency
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Jonahberger.com @j1berger
(1) Make People Feel Like Insiders
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Jonahberger.com @j1berger
Triggers
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Triggers Top-of-mind means tip-of-tongue
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Peanut butter and ___________ Rum and ________
“weekends are made for Michelob”
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Jonahberger.com @j1berger
Emotion
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Public
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Public Built to show, built to grow
Social proof
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Make the Private Public
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Practical Value
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Jonahberger.com @j1berger
Stories
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Did you know that Subway has 5 subs
under 5 grams of fat?
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Panda cheese
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Six key STEPPS to word of
mouth
Social Currency
Triggered
Emotion
Public
Practical Value
Stories
Two Key Next Steps 1) Find Your Message 2) Apply the STEPPS
Free Crafting Contagious Workbook Jonahberger.com/member-content
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Thank you.
Introduction of STEPPS
Contagious
Jonah Berger