buyer's guide

& Buyer’s Guide 2014

Full Spectrum

2

Full Spectrum 338 Healdsburg Ave.

HEALDSBURG , CA 95448 707.433.2000

[email protected]

tel: 877.630.7732

[email protected]

tel: 707.799.6032

Dianne

Bob

& Dianne Vernon

Bob Pennypacker

Because Confidence is Earned

Speaking the Language of Luxury Real Estate—Fluently

3

W ith backgrounds in architecture, corporate sales, marketing, and home building,

Bob and Dianne bring a unique perspective to their work as real estate

professionals...and they love every minute of it. When you meet them, you can just

feel their passion for homes and for helping people with their real estate vision. They

feel it is a privilege to be invited into your life to help with such an important decision.

Ready to turn your ideas into reality? Contact Bob or Dianne, and they’ll help guide

you on your real estate journey.

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Welcome to Healdsburg

H ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after “destination” it is simply not true that home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.

Healdsburg and Vicinity 2009 2010 2011 2012 2013 2013 deviance from max/

min

Average Home Area (SF) 1,842 1,884 1,948 1,878 1,881

Sales Volume (units) 149 167 176 233 215 44%

DOM 164 161 143 139 113 -31%

$/sf 376.07 441.88 347.86 362.50 437.52 16%

AverageSales Price 739,102 837,389 711,731 785,030 883,156 24%

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000

Lowest 105,700 55,000 121,000 148,000 165,000

Sales Volume ($) 110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 72%

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bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.

Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 24% as compared to five years ago, the relative number of homes sold has gone up accordingly and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why

6

The Healdsburg Real Estate Market

Starter Homes

It is important to note that the number of homes being sold in this category has continued to rise.

There are more starter homes be-ing built in Healdsburg due to the increase of buyers

The prices have climbed in the last couple of years but have not gone out of reach

Of the 51 starter homes that were sold in 2013, 42 of those were un-der $500,000!

Starter Homes (up to 1,500 sf on lots smaller

than 8,000 sf) 2009 2010 2011 2012 2013

2013 deviance from max/min


Average Lot Area (SF) 5,019 5,422 5,316 5,112 4,906


DOM 139 149 108 87 60 -60%

$/sf 317.70 284.26 274.39 287.38 341.47 24%


Highest 525,000 799,000 730,000 590,000 900,000

Lowest 170,000 113,000 121,000 148,000 225,000

Sales Volume ($) 13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 51%

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Mezzo Market

Mezzo Market Homes (1,500-2,100 sf on up to 5

acres) 2009 2010 2011 2012 2013

2013 deviance from max/

min


Average Lot Area (acres) 0.50 0.72 0.50 0.62 0.52

Sales Volume (units) 58 37 55 80 54 -7%

DOM 180 151 121 139 105 -14%

$/sf 314.15 316.18 271.11 306.56 351.51 16%

Sales Price 566,617 551,559 494,494 550,943 645,857 24%

Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000

Lowest 160,000 280,000 175,000 178,000 221,921

Sales Volume ($) 32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 71%

The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”

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The Healdsburg Real Estate Market Downtown

T

housands of years ago, this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers.

The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fitch in 1841 ( Fitch Mountain was named in his honor).

Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander

Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here.

Over the years, these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later!

Downtown Sales 2009 2010 2011 2012 2013 2013 deviance

from max/min


Average Lot Area (SF) 6,583 8,367 10,575 9,958 8,517


DOM 133 115 127 111 49 -58%

$/sf 368.68 418.67 383.79 424.45 472.12 28%


Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000

Lowest 335,000 210,000 210,000 290,000 400,000

Sales Volume ($) 21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 87%

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Just about every day a visitor comes in to our offices at the cor-ner of North and Healdsburg Ave-nue. They are enchanted by the "Spanish Style Plaza*", bandstand, charming shops, tasting rooms, and restaurants. They predictably declare: "I would like a home that is walking distance to downtown!"

This is a common goal and some-what challenging to achieve. How-ever, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!

In reflecting on the statistics be-low you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available! In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.

Bob and Dianne have been very successful in securing these prop-erties for their clients. Experience, creativity and long standing trusted relationships are the keys.

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The Healdsburg Real Estate Market

The River and Fitch Mountain

The River and Fitch Moun-tain

2009 2010 2011 2012 2013 2013 deviance from max/min

Average Home Area (SF) 952 1,260 1,263 1,087 1,309

Average Lot Area (acres) 0.78 0.19 0.34 0.19 0.20


DOM 101 162 83 106 64 -36%

$/sf 354.21 334.35 360.22 389.81 370.93 11%

Sales Price 342,600 413,129 422,397 401,788 489,000 43%

Highest 659,000 680,000 885,000 765,000 900,000

Lowest 170,000 213,000 121,000 148,000 165,000

Sales Volume ($) 2,189,000 2,891,900 4,223,967 5,223,250 4,401,000 101%

dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds” of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.

drive all the way to the river, to the spot where a physician named Rose established a resort he named, “Camp Rose”, and this region’s Russian River Resort era began, bringing tourists and locals alike to the beach resort for summer swimming and boating, meals and lodging.

The road from Healdsburg, which

A nother neighborhood that is very eclectic and charming is the Fitch Mountain/Russian River community.

In the 1920’s a road was extended from Healdsburg’s plaza eastward several miles, opening up a roadway that allowed people to

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Fitch Mountain

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The Healdsburg Luxury Real Estate Market

$1,000,000-$2,000,000

T his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres. The entry level luxury market continues its strong comeback from the housing crisis. Sales volumes have doubled from their lows in 2009 and 2011; on average, prices are up 22% from their low point, and homes are selling faster.

Properties valued be-tween $1,000,000 and

$2,000,000 2009 2010 2011 2012 2013

2013 deviance from max/

min

Average Home Area (SF) 2,759 2,922 2,533 2,724 2,454 -11%

Average Lot Area (SF) 7.87 3.74 10.12 6.69 6.62 -35%


DOM 173 211 168 164 125 -26%

$/sf 550.15 482.47 563.17 608.63 613.35 27%

AverageSales Price 1,360,722 1,396,042 1,168,944 1,448,800 1,427,294 22%

Sales Volume ($) 24,493,000 33,505,000 21,041,000 36,220,000 48,528,000 131%

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Estates $2,000,000 and over

T his market segment consists of big land, grand homes and exclusivity. These properties’ values are on the ascent. In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic. The relevant statistics to review are the sales volumes which have doubled since 2009.

Properties valued above $2,000,000


House area (SF) 3,631 4,311 5,491 4,222 3,251

Lot (Acres) 33.01 74.12 20.70 36.71 15.23


DOM 188 149 232 189 176

$/sf 946.03 1,138.64 836.18 1,046.54 840.95

Sales Price 3,245,785 4,076,818 3,788,889 3,824,038 2,888,174

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000

Sales Volume ($) 25,966,281 44,845,000 34,100,000 57,360,574 51,987,000 100%

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Healdsburg Land Market

Building parcels up to 5 acres


Land Area (acres) 0.69 1.12 0.73 0.71 1.01

Sales Volume (units) 7 4 12 7 11

DOM 166 298 490 668 216

$/acre 329,670 288,135 385,718 362,481 661,407 101%

Sales Price 188,500 374,781 191,258 188,407 320,555 70%

Highest 265,000 260,000 425,000 330,000 725,000

Lowest 112,500 61,904 100,000 72,500 27,100

Sales Volume ($) 1,319,500 554,404 2,295,100 1,318,850 3,526,100 167%

T he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced. Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood. Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.

Land up to 5 acres

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Building parcels more than 5 acres


Land Area (acres) 59.38 69.416 105.93 93.26 31.44

Sales Volume (units) 9 10 9 16 13

DOM 265 321 322 349 318

$/acre 57,885 39,750 62,462 53,977 66,595 15%

Highest 171,429 148,000 217,725 106,082 150,330

Lowest 1,275 3,281 2,632 1,525 7,813

Sales Price 1,767,111 776,500 2,105,556 1,147,384 1,234,231

Highest 4,600,000 1,850,000 8,365,000 3,060,000 1,950,000

Lowest 204,000 275,000 210,000 192,500 430,000

Sales Volume ($) 15,904,000 7,765,000 18,950,000 18,358,150 16,045,000

T his segment of the market has been relative stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of commercial base and blah blah blah.

Land more than 5 acres

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Wine Country Market

Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale

Average Home Area (SF) 1,881 1,772 2,023 1,965 1,591 1,349

Sales Volume (units) 215 446 24 38 325 179

DOM 113 71 89 122 85 96

$/sf 437.52 399.70 465.83 529.61 311.77 201.65

AverageSales Price 883,156 777,714 975,592 1,026,155 475,645 383,547

Highest 7,200,000 15,435,000 3,800,000 3,589,000 4,275,000 2,350,000

Lowest 165,000 140,000 355,000 212,000 25,000 99,500

Sales Volume ($) 189,878,476 346,860,494 23,414,200 38,993,890 220,165,653 68,854,828

Market Share ($) 9% 16% 1% 2% 10% 3%

Market Share (units) 6% 13% 1% 1% 9% 5%

B ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties. As you consider searching for property in these areas, we hope our Buyers’ Guide will help you understand the nuances and variation in values from locale to locale.

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Santa Rosa

Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest

1,830 1,984 1,975 2,052 1,599 1,891 1,477

338 109 74 710 508 358 217

76 208 160 74 61 68 67

242.78 509.23 478.53 281.91 241.39 286.18 225.72

449,354 1,331,865 928,081 578,461 365,237 540,044 316,438

3,300,000 7,175,000 5,200,000 8,200,000 1,493,000 4,250,000 660,000

127,000 295,000 199,000 128,000 104,000 150,000 110,400

151,881,496 145,173,250 68,677,969 410,707,641 185,540,394 193,335,890 68,667,076

7% 7% 3% 19% 9% 9% 3%

10% 3% 2% 20% 14% 10% 6%

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Wine Country Starter Homes

Starter Homes (up to 1,500 sf on lots smaller

than 8,000 sf)



Average Lot Area (SF) 4,906 5,663 10,890 14,375 4,792 5,750


DOM 60 54 39 52 93 70

$/sf 341.47 335.86 389.51 378.45 245.99 212.47

AverageSales Price 415,437 365,099 474,775 463,182 268,496 248,281

Highest 900,000 825,000 535,000 765,000 617,000 360,000

Lowest 225,000 140,000 355,000 212,000 40,000 99,500

Sales Volume ($) 21,187,290 43,811,861 3,798,200 5,095,000 6,712,399 13,903,725

Market Share ($) 6% 13% 1% 2% 2% 4%


Healdsburg

Sold for $415,000

1,249 Sf

3 BR, 2BA

4,956 sf lot

DOM 23

Healdsburg

St. Helena

Cloverdale

Healdsburg

19

Santa Rosa


1,201 1,129 1,170 1,176 1,231 1,208 1,215

4,356 6,098 6,098 5,663 5,227 5,663 5,227

72 17 10 196 236 118 91

74 153 39 60 56 58 56

251.37 616.13 362.29 305.61 252.51 273.34 239.53

302,547 680,618 414,950 350,700 308,867 321,910 288,325

427,000 1,040,000 549,500 704,000 410,000 510,000 371,500

127,000 400,000 285,000 128,000 108,000 150,000 167,000

21,783,400 11,570,500 4,149,500 68,737,237 72,892,537 37,985,346 26,237,595

6% 3% 1% 20% 22% 11% 8%

7% 2% 1% 19% 23% 12% 9%

Cloverdale

Sold for $240,000

900 Sf

3 BR, 1BA

6,098 sf lot

DOM 32

Saint Helena

Sold for $640,000

745 Sf

2 BR, 1BA

3,920 sf lot

DOM 37

Most Affordable Market Most Expensive Market

20

Wine Country Mezzo Market

Mezzo Market (1,500-2,100 sf on lots smaller

than 5 acres)



Average Lot Area (SF) 0.52 0.57 2.39 1.98 1.35 0.14


DOM 105 99 23 249 73 79

$/sf 351.51 402.10 466.82 438.45 327.79 211.29


Highest 2,000,000 1,800,000 1,240,000 1,395,000 985,000 730,000

Lowest 221,921 310,000 465,000 525,000 25,000 206,000

Sales Volume ($) 32,863,780 70,593,196 2,605,000 7,983,000 61,939,746 19,810,630

Market Share ($) 6% 13% 0% 1% 11% 4%


Healdsburg

Sold for $659,000

2,100 sf

3BR, 2BA

10,018 sf lot

DOM 20

Healdsburg

St. Helena

Cloverdale

Healdsburg

21

1 Cloverdale

Sold for $365,000

1821 Sf

2BR, 2BA

6,035 sf lot

DOM 67

Saint Helena

Sold for $1,025,000

1,633 Sf

2 BR, 2BA

8,712 sf lot

DOM 66

Santa Rosa

Windsor St. Helena Calistoga

Northeast Northwest Southeast Southwest

1,797 1,772 1,786 1,793 1,758 1,781 1,965

0.18 0.56 0.64 0.78 0.26 0.36 0.37

143 38 18 193 163 103 82

71 165 76 60 59 51 79

234.70 590.32 369.76 262.81 224.67 264.00 187.78

420,703 1,031,412 653,333 470,929 393,882 470,664 361,625

685,000 1,970,000 1,100,000 1,195,000 760,000 732,000 660,000

230,000 565,000 335,000 190,000 222,600 275,000 215,000

60,160,565 39,193,656 11,759,994 90,889,297 64,202,766 48,478,392 29,653,250

11% 7% 2% 17% 12% 9% 5%

14% 4% 2% 19% 16% 10% 8%


22

Wine Country Market $1,000,000-$2,000,000

Properties From Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale


Average Lot Area (SF) 6.62 2.57 6.74 4.75 9.68 4.50


DOM 125 90 100 200 120 90

$/sf 613.35 569.77 545.72 623.01 501.49 359.58

AverageSales Price 1,427,294 1,321,655 1,396,250 1,522,927 1,304,280 1,265,000

Highest 2,000,000 1,995,000 1,890,000 1,950,000 1,900,000 1,380,000

Lowest 1,000,000 1,000,000 1,120,000 1,035,000 1,000,000 1,150,000

Sales Volume ($) 48,527,996 93,837,505 11,170,000 15,229,270 31,302,720 2,530,000

Market Share ($) 14% 27% 3% 4% 9% 1%


Healdsburg

Sold for $1,450,000

3474, Sf

4BR, 4BA

2.11 acre

DOM 40

Healdsburg

Glen Ellen Windsor

Healdsburg

23

Santa Rosa


3,622 2,330 2,797 3,647 4,205 3,794 -

4.67 2.97 6.98 6.24 2.61 8.92 -

6 38 9 36 2 19 -

129 172 352 138 232 144 -

342.78 599.51 514.05 380.38 300.80 360.05 -

1,200,185 1,355,500 1,340,278 1,234,814 1,271,500 1,315,605 -

1,680,000 2,000,000 1,937,500 1,900,000 1,493,000 1,850,000 -

1,000,000 1,000,000 1,100,000 1,000,000 1,050,000 1,050,000 -

7,201,110 51,509,000 12,062,502 44,453,304 2,543,000 24,996,495 -

2% 15% 3% 13% 1% 7%

2% 15% 3% 14% 1% 7%

Windsor

Sold for $1,196,000

3475, Sf

5BR, 4BA

0.48 acre

DOM 18

Glen Ellen

Sold for $1,495,000

2.472 Sf

3BR, 2.5BA

6.03 sf lot

DOM 22


24

Wine Country Market above $2,000,000

Properties valued above $2,000,000


House area (SF) 3,251 4,260 4,878 3,520 3,963 3,300

Lot (Acres) 15.23 56.02 5.22 30.93 42.30 27.17


DOM 176 202 85 67 470 318

$/sf 840.95 1,137.96 779.01 873.34 844.36 712.16

Sales Price 2,888,174 4,615,533 3,800,000 2,996,333 2,903,504 2,350,000

Highest 7,200,000 15,435,000 3,589,000 4,275,000

Median 2,406,000 3,000,000 2,900,000 2,678,000

Sales Volume ($) 51,987,000 69,233,000 3,800,000 8,989,000 23,288,035 2,350,000

Market Share ($) 18% 23% 1% 3% 8% 1%


Healdsburg

Sold for $2,700,000

2,750, Sf

3 BR, 4BA

1.94 acres

DOM 25

Healdsburg

Sonoma

Cloverdale

Healdsburg

25

Santa Rosa


2,525 3,092 3,073 5,780 - 3,221 -

124.65 16.05 19.46 57.94 - 55.71 -

2 14 8 9 - 5 -

417 341 200 268 - 88 -

1,306.93 1,485.59 1,137.10 731.25 - 1,496.78 -

3,061,313 3,773,357 2,981,527 3,975,397 - 3,210,826 -

3,300,000 7,175,000 5,200,000 8,200,000 - 4,250,000 -

3,061,313 3,275,000 2,800,000 2,295,000 - 2,040,000 -

6,122,625 52,827,000 23,852,219 37,778,575 - 16,054,130 -

2% 18% 8% 13% 5%

2% 17% 10% 11% 6%

Cloverdale

Sold for $2,350,000

3300, Sf

4 BR, 5BA

27.17 acres

DOM 318

Sonoma

Sold for $4,050,000

3,906Sf

5BR, 5BA

7.46 acres

DOM 30


26

Wine Country Market— 5 acres or less

Building parcels up to 5 acres


Land Area (acres) 1.01 1.64 1.97 1.04 0.57 1.24


DOM 216 258 398 36 196 215

$/acre 661,407 322,515 168,782 459,135 124,931 233,943


Highest 725,000 1,423,125 20,000 240,713

Lowest 27,000 25,000 20,000 100,000

Sales Volume ($) 3,526,100 7,505,625 332,500 477,500 2,373,369 798,715

Market Share ($) 11% 24% 1% 2% 8% 3%


Healdsburg

Sold for $310,000

Downtown Lot

6,067 sf

DOM 81

Healdsburg

St. Helena

Cloverdale

Healdsburg

27

Santa Rosa


1.44 1.11 1.47 1.14 0.58 2.00 1.50

8 8 4 10 7 8 4

480 257 208 227 108 82 139

191,286 353,774 598,912 348,980 349,688 159,703 141,875

253,000 859,625 639,634 225,450 126,714 167,788 75,500

700,000 1,900,000 1,375,000 825,000 168,000 420,000 120,000

35,000 90,000 180,000 42,000 60,000 63,000 50,000

2,024,000 6,877,700 2,558,535 2,254,500 886,998 1,342,304 302,000

6% 22% 8% 7% 3% 4% 1%

8% 8% 4% 10% 7% 8% 4%

Cloverdale

Sold for $160,000

10 minutes from town

2.38 acres

DOM 407

St. Helena

Sold for $965,000

In town

1.02 acre

DOM 239


28

Wine Country Market— more than 5 acres

Land more than 5 acres


Land Area (acres) 31.44 25.10 - 57.83 7.05 28.87

Sales Volume (units) 13 4 - 3 7 3

DOM 318 228 - 759 275 201

$/acre 66,595 72,152 - 60,208 68,205 31,790

Highest 150,330 149,187 - 80,000 120,909 46,819

Lowest 7,813 45,486 - 40,974 42,188 12,134

Sales Price 1,234,231 1,374,000 - 2,783,333 473,714 885,000

Highest 1,950,000 1,850,000 - 5,500,000 875,000 1,575,000

Lowest 430,000 650,000 - 850,000 225,000 425,000

Sales Volume ($) 16,045,000 5,496,000 - 8,350,000 3,316,000 2,655,000

Market Share ($) 29% 10% 15% 6% 5%

Market Share (units) 25% 8% 6% 13% 6%

*single sale of 1900 acre property not counted

Healdsburg

Sold for $995,000

5 minutes to town

10.95 acres

DOM 626

Healdsburg

Glen Ellen

Sebastopol

Healdsburg

29

Santa Rosa


14.08 26.22 28.96 36.38 - 25.45 -

1 5 4 6 - 7 -

215 279 250 348 - 214 -

51,491 66,142 43,385 36,421 - 52,111 -

- 141,243 122,895 78,990 - 83,432 -

- 6,268 10,471 6,472 - 17,500 -

725,000 863,800 1,182,000 513,333 - 947,714 -

2,500,000 2,700,000 800,000 - 2,400,000 -

220,000 420,000 270,000 - 175,000 -

725,000 4,319,000 4,730,000 3,080,000 - 6,634,000 -

1% 8% 9% 6% 12%

2% 9% 8% 11% 13%

Sebastopol

Sold for $459,000

10 minutes to town

10.8 acres

DOM 38

Glen Ellen

Sold for $2,000,000

Sonoma Valley Floor

25 acre

DOM 606


30

Meet Dianne and Bob

W hen a client chooses to

work with Agents Bob Pennypacker

and Dianne Vernon they’re truly

getting a two-for-one that is not

only special, but extremely unique

in the Real Estate world:

Pennypacker is that rare real estate

professional who is both an

accomplished sales and marketing

professional and a world-class

architect, providing his clients with

property insight on not only the skin

and bones of a potential purchase,

but its DNA as well.

Pennypacker, a SF Bay Area native,

traces his interest in architecture to

the mid-1960’s, when his mother

briefly threw her hat into the home-

selling arena. “Everything was

on paper then, of course. I used to

pore through the binders filled with

her listings. I think that’s really where

my love for structures began,

particularly residential homes.”

Later, while studying architecture at

UC Berkeley, Bob embarked on a

student exchange program that

took him to Sweden, where he was

given his first exposure to—and

discovered his passion for—

architectural history. “It was

absolutely a life-changing

experience, he recalls.

In Sweden, I learned to look at a

house in a completely different

way, to see where its design roots

originate. That epiphany continues

to inform my work today.” That

school year in Sweden was

followed by a summer in Norway

and a spontaneous bout of

employment. “I was walking along

a village in a remote fjord, saw an

architect’s office, and went in and

asked if they were hiring,”

Pennypacker laughs. That first year

in Scandinavia was the beginning

of a successful, nearly 30-year long

career in architecture.

After returning to the states to

complete his undergraduate

studies at UC Berkeley, he moved

to New York to obtain his graduate

degree at Columbia University. His

architecture career took off

immediately, and Pennypacker

spent the next thirty years indulging

his passion for architecture and

design. Contracted by several

prominent corporations that

included Bechtel and NBC

Universal, he traveled the globe to

service clients in locales that

included France, the Middle East

and Japan.

In 2000 Pennypacker returned to

California and settled in historic

Healdsburg, a charming, wine

country destination located in

Sonoma County. His first order of

business was to design and build a

home for himself. Upon completion

of his own home, he designed and

built another, this time to sell. He

obtained his Real Estate License,

sold the home, found the business

compelling and got hooked.

Enter his business partner Dianne

Vernon. Prior to becoming a

REALTOR®, for twenty years Dianne

directed an international team of

sales and marketing professionals

addressing the Fortune 500

software market.

31

For the last 10 years she had suc-

cessfully sold Real

Estate in the Silicon Valley. Over

these last ten years, Dianne also

studied architecture, building, and

design; no surprise her meeting and

teaming with Bob.

Relocated to Healdsburg she now

combines her passion for real es-

tate and as an EcoBroker™, is a

pioneer of the eco-friendly real es-

tate and prefab home ethos.

Dianne and Bob are certified by

the International Real Estate Society

acknowledging their hard work to

receive that designation and their

acumen for the international real

estate market.

Bob and Dianne provide a unique

combination of skills. Their clients

are provided with an incomparable

level of service, while their ability to

function as a REALTOR®, Architect,

Designer, Builder, and accom-

plished “real world” business execu-

tive are benefits few competitors

offer. “There are times when the

client isn’t able to see the potential

of a home,” say Bob and Dianne.

Noting that few

home buyers have the opportunity

to consult an architect or designer

during the buying process, Dianne

and Bob’s clients are provided with

an extra tier of service that would

normally set the client back thou-

sands of dollars. “As an architect, I

can help them visualize what is pos-

sible.” states Pennypacker. “With a

little guidance and vision, the true

potential of a home can be re-

vealed,” adds Dianne.

Today both Dianne and Bob are a

world away from the jet-setting cor-

porate culture of high tech compa-

nies and professional design firms.

They are very happy with the kind

of human connections forged in

real estate. “Designing airports and

theme parks and endless hours in-

corporate meetings are no match

for the real connection we enjoy

meeting new people, selling real

estate and building homes in

Healdsburg,” say Bob and Dianne.

32

&

Dianne Vernon 877.630.7732 [email protected] Cal BRE# 01428234

Bob Pennypacker 707.799.6032 [email protected] CalBRE # 01867425

RE/MAX Full Spectrum 338 Healdsburg Ave., HEALDSBURG, CA 95448 USA

Dianne Vernon

Bob Pennypacker

Because Confidence is Earned

Full Spectrum

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