business model canvas presentation for startup weekend day2

All Rights Reserved - IEA 2013

www.iranea.com

Introduc)on to Business Model Canvas(BMC)

Tuesday, November 26, 13

http://www.iranea.com

http://www.iranea.com


Created by @malayeriEdited by @shayanshalileh

forIsfahan Startup Weekend



What is a Company?



What is a Company?

A business organiza2on which sells a product or service in exchange for revenue + profit

! We eliminate non-‐profits here !



What is a Startup?



What is a Startup?

A temporary organiza2on designed to search for a repeatable and scalable business model

Steve Blank



What is a Business Model?



What is a Business Model?

How a company create value for itself while delivering product or service to customers.



Value Proposi)on



Value Proposi)on

It is not about your idea or product!



Value Proposi)on

It is not about your idea or product!

It is about solving a NEED or PROBLEM

It is about SATISFYING a customer need

and WHO are your customer



NEED -‐ PROBLEM



NEED -‐ PROBLEM

Problem Need



NEED -‐ PROBLEM

Accoun2ngWord Processing

Problem Need



NEED -‐ PROBLEM

Accoun2ngWord Processing

Problem Need

EntertainmentCommunica2on



Customer Segment



Customer Segment

WHO are they?WHY would they buy?



Customer Segment

WHO are they?WHY would they buy?

Customer ArchetypeGeographic

Social



Channels



Channels

PHYSICAL Channel



Channels

PHYSICAL Channel

WEB/MOBILE Channel



Customer Rela-onship



Customer Rela)onship



How do you GET, KEEP, GROW your customers?

Customer Rela)onship



Revenue Resources



Revenue Resources

How do you make money from each Customer Segment



Revenue Resources

How do you make money from each Customer Segment

What value is customer Paying for?Revenue Models are the strategy

Pricing is the tac2cs



Resources



What are the most important assets required to make the business model WORK

Resources



Partners



Who are the Key Partners and Suppliers needed to make the business model WORK?

Partners



Who are the Key Partners and Suppliers needed to make the business model WORK?

What KEY RESOURCES are we acquiring from them?What KEY ACTIVITIES do they perform?

Partners



Key Ac)vi)es



What are the most important things you should DO to make the business model

WORK

Key Ac)vi)es



What are the most important things you should DO to make the business model

WORK

Produc2on?

Problem Solving?

Supply Chain Management

Key Ac)vi)es



Costs



What are the costs to operate business model

Costs



What are the costs to operate business model

What are the most important costs?

What are the most expensive costs?

What key acFviFes are the most expensive?

Fixed costs / Variable Costs

Costs



QuesFons?



Startups are in SEARCH mode

CANVAS: A set of Hypothesis



Startups are in SEARCH mode

CANVAS: A set of Hypothesis=Guesses!



How do we change GUESSES into FACTS?



Customer ValidaFon



GUESSES!!!Post it to the wall, use sticky not pen or pencil



Get out of the building!

talk to customers

Change the Canvas



Customer Discovery

Is other people have a same problemor need you think?



Customer Valida)on

if you proposed solu)on actually match what you think the customer problem was



Search for Business Model

Customer Discovery and Customer Valida)on =

Product Market Fit



PIVOTpivot is what will save your job

find your Repeatable and Scalable

Business Model



QuesFons?



MVPMinimal Viable Product

build the minimum feature in order to get feedback (Demo)



Thank youfollow @shayanshalileh

www.shalileh.com


http://www.shalileh.com

http://www.shalileh.com

business model canvas presentation for startup weekend day2

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