Associate Retention and Engagement

Adam Arens

Patriot Subaru

Saco, Maine

Patriot Subaru, Saco, Maine

• Awarded Open Point In 2003 – Planning Volume 194

• 2013: 2300 Retail (60/40 New/Used)

• AOR Population: Approx 90,000.

• 7 Subaru Dealers In State Of Maine

• 50-55 Employees

A Stellar Performance

9 Consecutive Years

2012 #5 U.S, #1 New England 2013 Nominee

First Maine Small Business

First New England Dealer 2013 #4 Overall, Only Auto Dealer

2013 Maine Best Business Award

Patriot Subaru Mission Statement:

TO SERVE • Our Customers • Our Families • Our Community • Each Other

Patriot Subaru’s Top 10 Retention Tools

10. Recruit - Hire Attributes and Attitude /

“Tell me about your day”. “Do you usually think you are better than the people you work with? Why?”

Teach Aptitude

• Trustworthy

• Enthusiastic

• Friendly

• …and A High Running Motor!

Teach Recruiting and Interviewing To Your Leaders.

9. Treat Everyone As A Customer (Brand it)

Build A Brand That Is Harmonious With Your Manufacturer and Customer!

Subaru: • Safety • Longevity • Environmental Support • Charitable and Caring • Dogs at Work!

8. Performance Culture

• Clearly Define Goals

• Measure Progress

• Share The Goals Of The Dealership and Every Department, With Every Associate • Celebrate Wins (Publically)

• Weekly e-newsletter

7. Caring Culture

• Support Community Involvement (Their’s and Your’s)

• Recognize Above and Beyond

• Know Their Family and Let

• Organic Vegetable Garden,

(Attitude and Actions)

Them Know Your’s

Gym, Recycle, Reuse, Reduce

6. Little Things Count! • Feed Your People

• Have Fun Events

• Concerts, Sporting Events, Bowling Teams, Little League

• Holiday Party (Yes, we serve alcohol)

• Associate of the Month

5. Show Me The Money! *And Benefits!

• Pay Plans Built Around Performance and Tenure

• Paid Health, Dental, and Vision (Includes Mental Health) • Profit Sharing

• 401K Match

• Annual Holiday Bonus Based On Performance and Tenure

• Graduated Vacation Plans

• Continuing Education and Personal Development

4. The Founders Club

Original Associates and All Five Year Plus Associates

“Jewel of the Seas”

• Annual Dinner • Cash Bonus • Big Trip Every 5 Years • 10 Year Associates: Seven-Day Cruise (Suite) for Associate and Spouse (Together)

3. Leadership and Management

No Negative Surprises

(Positive and Negative)

• Consistent Attitude and

• Identify Leaders and Teach Leadership

• Constant Feedback

2. Always Do The Right Thing

This is the over-riding decision making philosophy.

• Benefits Of A Big Company, Touch Of A Small Company

• Find Ways To Say Yes

• Support Their Mistakes

• Build Relationships

1. Celebrate Together – Counsel Privately

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PATRIOT SUBARU TOP 10 OVERVIEW 10. Recruit - Hire Attributes and Attitude /Teach Aptitude

Adam Arens adam.arens@patriotsubaru.com Cell Phone: 207-423-6085

9. Treat Every As A Customer (Brand It!) 8. Performance Culture 7. Caring Culture 6. Little Things Count 5. Show Me The Money *And Benefits 4. The Founders Club 3. Leadership and Management 2. Always Do The Right Thing 1. Celebrate Together – Council Privately