• Launched by Harvard student Mark Zuckerberg - 2004.

• The service was initially only available to Harvard students

• Soon expanded to regional universities

History

Old

Existing

Identity

1.71 billion monthly active users

User Base

Revenue grew from 7.87 billion in 2013 to 17.93 billion US dollars in 2015

Biggest Spenders On Facebook

2014 • 92.2% of the total, from advertising. • 7.8% of the total, from payment and other fees.

Million$

Revenues from various business segments

Sidebar ads

The most common ads, these appear on the side of the site.

Sponsored stories

Status updates from businesses turned into ads.

Promoted posts

Posts that are targeted to fans and friends of fans.

What advertisers pay for

Winning Steps

• International strategy

• Standardization

• Customization

• Strategic Alliances

• Facebook available to every country in their native language.

• Facebook did this by enabling user to personalize Facebook in their

own native language.

International strategy

Standardization

• Uniform user experience & Product offerings

• Global accessibility

• World as single entity.

• Global brand awareness

• Connect people around the world.

• Localized in 140+ languages

• Adapting to low internet accesibility.

• Adapting to difficult markets.

Customization

Universality and Local Market balance

Google - has enabled Facebook to translate their messages from language

to language

Skype- has enabled Facebook to have video chats with people from

around the world directly on Facebook,

Zygna -Created games that are playable on Facebook,

This has made many individuals spending a significant larger amount of time

on Facebook.

Microsoft & Yahoo-Helps to combat phishing.

Pishing is fraudulent practice of sending emails purporting to be from

reputable companies in order to induce individuals to reveal personal

information, such as passwords and credit card numbers, online.

Strategic Alliances

Constantly growing through acquisitions

Takeovers have been aimed at increasing Facebook's functionality and

features

Face Book acquires companies for their technologies and teams

Friend Feed -2007

Facebook bought Friend Feed for $15 million in cash

The acquisition later helped Facebook to focus on real-time news feed

updates as well, without requiring users to manually refresh their page.

Next Stop -2009

Featured short recommendations of places around the world, along with

photos, maps and factual information.

Hot Potato -2010

Facebook acquired Hot Potato, a New York-based startup that specialized in

social activity updates

Drop .io-2010

Facebook acquired most of the assets of Drop.io, a start-up that allowed

users to privately share files through a drag-and-drop interface with

additional options like phone calls and faxing,

• Facebook acquired Friend.ly in 2009.

• It's social Q&A website allows users to post questions on different subjects

and get them answered.

• It also has a similar Facebook app designed to help users pose questions to

online friends

Friend.ly-2009

Instagram-2012

• Instagram lets users share photos and apply stylized filters, and it has

become one of the most downloaded apps

on iphone and Android.

• Instagram also gave Facebook another avenue for pushing ads.

• In 2013, Facebook officially launched an Instagram ad platform.

Light box.com

Android photo-sharing app developer

Karma-2012

Mobile gift-giving app

Facebook launched Facebook Gifts in 2012

Facebook bought Israeli startup specializing in facial recognition

technology known as Fece.com

software that allowed Facebook's members to identify and tag

photos of their friends.

The software scanned photos Facebook users upload, and then it

suggested friends you may wish to tag.

Face.com

• Speech recognition and translation

• The software to select from over 25 languages and record a voice clip or

type in text

Jibiggo

Branch

Social discussion tool

Wats app- 2014

• Face book bought messaging app WhatsApp for a $16 billion,

• This helped in accelerating growth and user engagement

across both companies.

• With the buyout, Facebook gained access to the 450 million

people using the WhatsApp service monthly

Goal is to first develop immersive VR gaming and then expand to include all sorts of virtual experiences, including social networking.

Oculus VR

Proto Geo oy-2014

the fitness tracking application

First ad

Announcement of 1 billion users/month

TVC: 90sec

Story:

Facebook is compared to chairs, doorbells, bridges and airplanes as

"things that people use to get together so they can open up and

connect.“

Ad roll out: Across 13 countries including America, the UK, Japan and

Indonesia.\

Agency : Wieden + Kennedy, best known for its Nike work

Facebook Friends campaign

Facebook Friends campaign

"Friends" campaign also includes Facebook and Instagram ads, outdoor

billboards, print ads and off-Facebook digital advertising to connect with

people at different points

Objective :-social media site's ability to help create and sustain friendships.

Outdoor Campaign-UK

Outdoor ad in Oxford Street station in London.

Working on…..