re-designing death / service design drinks
TRANSCRIPT
Service Design Berlin
S I N N E R S C H R A D E R S W I P E / S E P T E M B E R 2 8 , 2 0 1 6
Re-Designing Death
Pic
ture
: Mel
anie
Dre
ser
Katrin PhD Candidate, University of Potsdam
Who is inviting?
Olga Business Consultant, Fuxblau
Manuel Service Designer, Fuxblau
Mauro CEO & Designer, Boana
Martin Service Designer, UK Gov
Activities of Service Design Berlin
Service Design Drinks
Service Experience Camp
The Service Gazette
Where are we?
How does it work?
Input Exercise Mingling
Broadcasting globally
Who is speaking tonight?
Cori Moore Innovation Facilitator, Freelance
Virginie Gailing Strategic Designer & Head of Design, Point-Blank International
#redeath
By
Cla
ude
Truo
ng
-Ng
oc /
Wik
imed
ia C
omm
ons
#redeath
Why?
#redeath
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Than
ks t
o Th
e or
der
of
the
goo
d d
eath
Photo: flickr.com
#redeath
By
The
Ch
ildre
n's
Mus
eum
of
Ind
ian
apol
is
#redeath
Why?
#redeath
Re.designing deathThe manifesto
DEATH IS ISOLATING, DISRUPTIVE AND PAINFUL FOR THE DYING AND FOR THE LIVING.
OUR MOVEMENT EXISTS TO CHANGE THE WAY WE DEAL
WITH DEATH AND WITH REMEMBRANCE.
LET’S EXAMINE HOW
WE APPROACH DEATH TODAY
LET’S BRING NEW PROPOSITIONS TO THE WORLD
LET’S BE FREE TO CELEBRATE LIFE
JOIN US TO RETHINK AND REDESIGN THIS FUNDAMENTAL!
GIVE DEATH A PLACE IN THE CYCLE OF LIFE.
Facilitators &
researchers
Designers &
creatives
Professionals
Who?
#redeath
THE INNOVATION KITCHEN AT
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deaddying remember
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deaddying remember
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When it comes to funeral service we are a bunch of ignorants…
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Redeath Quiz
#redeath
Redeath Quiz - Question 1
Can Berliners take ashes home and put them on the mantlepiece?
#redeath
YES but:
• Not for ever • You might have to trick the system…
#redeath
Redeath Quiz - Question 2
Can you keep your grandmother’s body at home when she passes?
#redeath
YES
#redeath
Redeath Quiz - Question 3
Can you wash and dress the love of your life yourself before to say your final farewell?
#redeath
YES
#redeath
Redeath Quiz - Question 4
Designer is a boring job, tomorrow I’ll open my own funeral house in Berlin! Is it possible?
#redeath
YES
#redeath
Redeath Quiz - Question 5
Do coffins need to be waterproof for sea burials?
#redeath
NO
#redeath
Nowadays death is as taboo as sex was for victorians
#redeath
Even in the kingdom of death, if the demand doesn’t change, why should the supply?
#redeath
#redeath
By
Dan
i Mai
mon
e
PROJECTS TO OPEN THE BLACK BOX
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INSPIRE
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By
Lift
con
fere
nce
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INFORM
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IGNITE
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YOUR TURN
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ACTIVITY 1
The funeral flow
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Break into teams
#redeath
today’s GAME
#redeath
today’s GAME
#redeath
Step 1 Persona
Step 2 Hero
Step 3 New service
3 steps to disrupt funeral services
> >
#redeath
Step 1 Persona
Step 2 Hero
Step 3 New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HEROcard here
Stick your
PERSONAcard here
Stick your
CHALLENGEcard here
Like...
Do...
With...
Completeyour solution
PITCHhere
Addyour solution
SNAPSHOTShere
Brainstorm your
SOLUTIONhere
WHO?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
HOW?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Step 1 Persona
Step 2 Hero
Step 3 New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HEROcard here
Stick your
PERSONAcard here
Stick your
CHALLENGEcard here
Like...
Do...
With...
Completeyour solution
PITCHhere
Addyour solution
SNAPSHOTShere
Brainstorm your
SOLUTIONhere
WHO?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
HOW?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Step 1 Persona
Step 2 Hero
Step 3 New service
3 steps to disrupt funeral services
> >
#redeath
Stick your
HEROcard here
Stick your
PERSONAcard here
Stick your
CHALLENGEcard here
Like...
Do...
With...
Completeyour solution
PITCHhere
Addyour solution
SNAPSHOTShere
Brainstorm your
SOLUTIONhere
WHO?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
HOW?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
Happening soon…
Not your average conference
#redeath
Inspiring key talks
Confirmed so far…
Hands-on workshops
Open session you decide on…
… and lead
That’s we call a co-conference —because you co-create it
Plus, more fun than at a usual conference
And really great food
Taking place November 18–19th
Save in a group of 5 Get your regular ticket before October 24 Check sxc16.eventbrite.com
See you soon!servicedesignberlin.de
redeath.org
@CoriBeth_
@VirginieGailing
@SD_Berlin
fb.com/servicedesignberlin