rde12 michael hill about status uk radio player
DESCRIPTION
Radiodays Europe in Barcelona, March 2012TRANSCRIPT
Today
What is Radioplayer?
Why work in Partnership?
What’s next for Radioplayer?
Hundreds of different players
Difficult user experience
Online listening flat
‘Agree on technology, compete on content’
Common interface across 315 stations
Central search engine and presets
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but distinctive
Consistent but separately hosted
Common console standards
Size and shape
Audio controls
Information
Presets
Search
Common console standards
Size and shape
Audio controls
Information
Presets
Search
Listening patterns
Heavy listening at work
Large ‘spikes’ for events
Growth
April 2011 June 2011 Sept 2011 Feb 2012
2m
3m
4m
5m
6m
7m
8m
Predicted
5.7m
6.7m7.1m
Source: Google Analytics ‘Unique Visitors’ per month
Growth examples
National commercial station – approx 80% growth
Source: Google Analytics - console launches per week
Local commercial station – approx 50% growth
National BBC station – approx 80% growth
Why work in partnership?
• You speak with one voice
• You can keep your costs and risks down
• As a partnership, you attract bigger partners
In partnership, into new spaces
In partnership, growing new content
• Easy way to get podcasts and clips into Radioplayer
• Simple RSS feed into search engine
In partnership, onto new platforms
• Flexible licensing arrangement
• UK shares technology and experience
• Funds flow back into Radioplayer for development
[email protected] @radiomikehill