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  • 1. Technology Start-ups and Value Creation Ray Speer CTO, ChipSensors, Limerick copyright 2010 Ray Speer www.chipsensors.com
  • 2. Ray Speer CTO and Director, ChipSensors, Limerick, Dublin. Fabless Semi company making embedded silicon sensors, Temp and RH, Gases, and Pathogen Detectors. Acquired by Silicon Labs, Austin, USA, 8th Oct 2010 Manager EpiCenter (Electronics, Production & Innovation) LyIT, Letterkenny, Co. Donegal. Director of start-up Silansys Technologies, Dublin, 02 - 04 Winner of TI Service Award. Acquired by Frontier Silicon, UK VP Analog Technology, Parthus, Dublin, 93 - 03. Joined Parthus as part of the start-up team with responsibility for building a world class design consultancy specialising in mixed-signal ICs. Customers STM, TI, Motorola, HP, Delco and ESA. Applications included Storage, Display, Automotive, Wireless and Consumer. Parthus had a successful IPO on London and Nasdaq in May 2001. Merged with a division of the DSP Group in 03 to form Ceva Inc. Project Manager, S3, Phillips Group, Dublin, 91 - 93 Senior Design Engineer, Analog Devices, 84 - 91 Responsible for several product families, AD7537/47 DACs, AD787x ADCs and AD7002 GSM baseband codec. Holder of US patents, 5,528,241, 5,289,113 and 5,075,667 www.chipsensors.com
  • 3. Contents Semi Industry Review Case Study Parthus Technologies Case Study ChipSensors Technology Start-ups Lessons Learned www.chipsensors.com
  • 4. Semi Industry A Review First Transistor, Bell Labs, 1947 First point contact transistor (germanium), 1947Shockley, Brattain and Bardeen discover the transistor Bell Laboratories Source, Paulo Moreira,CERN - Geneva, Switzerland www.chipsensors.com
  • 5. Semi Industry A Review Moores Law Gordon Moore, co-founder of Intel Made his now famous observation in 1965. Predicted that the number of transistors per chip would grow exponentially (double every 18 months) His observation has remained valid for over 4 decades. Rapid growth in capability has fuelled rapid innovation led technology adoption www.chipsensors.com
  • 6. Semi Industry A ReviewIntel 4004 Microprocessor Clock speed 108kHz 2300 transistors 4 bit data 8 bit instruction word 45 instructions 1Kb ext program memory 4Kb ext data memory 8 x 8 bit registers Source: www.intel4004.com www.chipsensors.com
  • 7. Semi Industry A Review Moores LawThe first microprocessor only had 22 hundred transistors. We are looking atsomething a million times more complex in the next generationsa billiontransistors. What that gives us in the way of flexibility to design products isphenomenal. Gordon E. Moore Source: www.intel.com/technology/mooreslaw/index.htm www.chipsensors.com
  • 8. Semi Industry A Review Pace of Technology Change Years to 25% U.S. AdoptionSource: Computer Systems Policy Project (CSPP.org) Bruce Source: DMehlman 3/04 Ferrell, SIA www.chipsensors.com
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  • 11. Contents Semi Industry Review Case Study Parthus Technologies Case Study ChipSensors Technology Start-ups Lessons Learned www.chipsensors.com
  • 12. ChipSensors Introduction Founded 2006, Ireland & Boston Fabless Semiconductor Sensor company Single-chip Digital Sensors Temperature, Humidity, Carbon-Dioxide Booth Number 722
  • 13. Thinking Outside the Chip Energy-Efficient Building: System Level 0C%RH Module Board Sensor Intelligent HVACppmCO2 Package Test Calibration Ventilation on Demand Interface
  • 14. Thinking Outside the Chip Active Tag Logger UnitsCrate-Level Item-Level tagging tagging Sensors in future need to be: Low Cost Low Power Wireless Single-chip wireless sensors needed
  • 15. The Ideal Single-Chip Wireless Sensor Chipsensors Sensors today Industry-standard IP blocks now 0.18um/0.13um CMOS 0.18m/ 0.13m RF CMOS EEPROM I2C SPI MCU 8051 ARM Sensors Sensors (RH, T, CO2) (RH, T, CO2) + NVM A-to-D A-to-D +cal RF +cal Zigbee 18-Bit ADC, Differential Vin, RFID 802.15.4Wafer Level Calibration
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  • 19. Contents Semi Industry Review Case Study Parthus Technologies Case Study ChipSensors Technology Start-ups Lessons Learned www.chipsensors.com
  • 20. Technology Start-up Ingredients for Success A new product or service idea which addresses the customers pain An experienced team with an orthogonal mix of skills A growing global market in its infancy Partnerships to develop proof of concept and early stage product Strong product validation from marketplace leaders Technology protected by patent www.chipsensors.com
  • 21. Technology Start-up Developing the Idea Know the Customer Conceiving the idea The tip of the Iceberg Rarely happens in isolation The best ideas are conceived when orthogonal experiences interact, actively seek out such opportunities, push out beyond your comfort zone, networking End user input is invaluable Partnerships A team approach, including externals, teacher customers Be careful to ensure a good contractual framework Proof of Concept Show something early Build a demonstration model, software and hardware Interact with potential end users Product Design Detailed product development plan (top down, bottom up) Use external contract services to accelerate time to revenue www.chipsensors.com
  • 22. Technology Start-up Parallel Processing of Tasks Proof of Beta RampIdea Prototype Revenue Concept Test Up IP Issues Business Plan Business Formation Growth Funding www.chipsensors.com
  • 23. Technology Start-up Value Creation Timeline


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