raven worthy sutton resume

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Raven Worthy-Sutton Marketing Leader Driven marketing leader with five years of diverse marketing skills. Passion for the communications field, with the ability to increase acquisition, utilize strategic marketing analysis, create and execute marketing plans, map out-of-home, as well as executing and balancing visual communications.

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1. Raven Worthy-Sutton Driven marketing leader with five years of diverse marketing skills. Passion for the communications field, with the ability to increase acquisition, utilize strategic marketing analysis, create and execute marketing plans, map out-of-home, as well as executing and balancing visual communications. 2. Education Skill Set Experience Chicago Shorts Film Festival Work Sample GYBBA Work Sample Urban Marketing Plan Work Sample 3. Robert Morris University Masters of Business Management Design & Media with a concentration in Marketing Expected Graduation Date, November 2014 International Academy of Design & Technology Bachelors of Fine Arts Advertising & Design with a concentration in Communication 4. Skill Sets Accomplishments Marketing Research Out of Home Placement Creating Marketing Plans Strategic Planning Advanced Writing Corporate Event Planning Communications Retail Management Organization Graphic Design Layout Copywriting Skills Leadership Photoshop Presentation Skills Illustrator Word, Excel, PowerPoint, Outlook Billion Back America Chicago Launch for the entire Chicago Land Area. ( This launch took place at the flagship office which increased in NCRG by +53.2 %) Trained 250 marketing coordinator colleagues on the company's wig and how to accomplish the wig. Recognized & bonused for Successful Team Collaboration. Recognized & bonused for Passion and going above and beyond . 5. H&R Block Extended Marketing Coordinator Lead 09/2011 to Current Planned programs and materials designed to enhance our brand position and differentiate H&R Block in the marketplace. Work with external vendors and product partners to leverage resources and ideas, and provide product and advisor marketing support. Streamlining budgets, create marketing plans & implement marketing strategies,. Assist with out-of-home placement. Planned and publicized events, including negotiating vendor contracts and designing promotional materials. Increased percentage of new clients by 24% in 2months. Assist/ partner with non -for- profit organizations. 6. Received 2 Block Star Awards for outstanding organization and new client commitment and received a promotion after the first 6 months. Organized Flash Mobs & organized mobile billboard routes and street team locations; Created and executed H&R Block Urban Marketing Plan 4DX Trained for commitment and focus. Established effective working relationships with clients, government officials, and media representatives. Planned and publicized events, including negotiating vendor contracts and designing promotional materials. Wrote newsletter marketing copy and presentation materials for special projects. Devised optimal communications strategies to reach target audiences. 7. Johnson & Associates Marketing Research Chicago, IL Project Assistant 05/2010 to 09/2011 Assist with recruiting and screening possible candidates for focus groups. Handle transactions with research facilities for clients. Organized and help plan summaries for clients. Create flyers to obtain recruits for screenings. Oversee recruiters for projects. Help organize focus groups. WVON 16.90AM Chicago, IL Marketing Assistant 09/2008 to 04/2009 Assisted with planning events to help raise funds for non-for profit organizations. Organized successful street team and marketing strategy to help create awareness for Take Back Your Life Event and WVON Radio Station. 8. More About Me Travel Reading Boxing Fashion 9. Chicago Shorts Film Festival Work Sample ( Robert Morris Graduate Internship) GYBBA Work Sample ( Chicago-Land Launch) Urban Marketing Plan Work Sample ( Snap Shot of Urban Marketing Plan for H&R Block) Appendix 10. Head of Marketing Committee Responsible for creating the marketing plan Managed a team of 3 Marketing Coordinators Responsible for hiring vendors (MC, photographers, and promotional supplying company) Worked directly with Graphic Designer Partner with Chicago Land Film organizations Leveraged local radio stations for promotional coverage and media buys Background Chicago Shorts Festival 2014 was the first short film festival hosted by Robert Morris University. The goal of the film festival was to get exposure for 3 parts, and get other Chicago Colleges & Universities on board. Exposure to Chicago Land collage students to sign up Exposure to for the screening to gain attendance Exposure for the film fest to gain attendance 11. Results 63 film entries from all over the country A successful campaign and RMU Support and excitement for the 2015 Film Fest. Partnerships with DePaul and Columbia Love Your Planet! Rep Your School! Tell Your Story 12. GYBBA Chicago Launch!! Chicago Loop hosted the GYBBA Launch for the Chicago Region at The Flagship office on Clark & Belmont. DM Luis Castro, Chicago Loop The event had several factors: Internal Street Team (marketing in the entire community, and transit locations). Money Machine ( whatever you catch you could get of on a return with a unique coupon code). Flash Mob ( internal and professional ) Marching Band from Ella Young Elementary School Public Service Announcements by ( Commercial personality Riley on the green glow box) Green Confetti Cannon Gained 9 appointments on the spot Clark & Belmont is ended the season +53.2% in NCRG 13. Pictures and More! Most of the event was recorded, check out the Lakeview Patch Article! 13 http://lakeview.patch.com/groups/business- news/p/flash-mob-drumline-invade-clark-and- belmont 14. GCI Radio Script H&R Block purchase radio spots throughout tax season. For Tax Season 13, I was lead on this project. My responsibilities were: To contact the radio station and work with a representative Arrange media buy Create Radio Script Select a media trained office manager Observe the recording Radio Spot Below: 15. How can you help clients relate, and relate to their lives through taxes? What products and marketing materials relate to these clients directly? Segment 1 -1040 EZ (target community colleges , social media, and socializing area, i.e. malls, email blast, sport activities.) Segment 2 -1040 A, RAC ( day cares/children facilities, shopping areas, partner with housing programs, community clinics) Segment 3 - 1040 A, RAC ( apartment buildings, daycares, shopping areas, partnering with realtors, soon these will be new home owners) Segment 4- 1040, client experience is important ( occupational marketing, refer it forward/word of mouth, may be new home owners check list and partnering with the block club or neighborhood watch will come in handy) 15 Relating to Our Segments 16. 16 The Neighborhood Playbook is a great tool to get to know the community of which your office is located. Although the Playbook is a great tool it is also a tool in progress so open your eyes. What does the community look like? What businesses, organizations, and people do you notice? Ride through the community with a note pad and pen. Take notes, numbers, and names. Introduce yourself to the community. After riding walk through the community! Google search the zip code of the office. Get to know your community Leaders, Alderman, large or most influential organizations or NPO. Interact with the community & volunteer your time! Knowing Your Community 17. Contact Information 773-310-6620 [email protected] www.linkedin.com/in/ravenworthysutton/