rapid growth of imported beer in the south korean beer market threatens domestic brands

Report: South Korea Beer Market Insights 2013

Category: Food and Beverage

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• Increasing growth of imported beer market is beginning to threaten

domestic brands

• The Korean market is dynamic and tends to shift every couple of

years inducing leading producers to try and compete with imported

products

• The export of Korean beer is growing strongly while there is growing

success in Mongolia and Australia with Cass and OB Golden Lager

Hite and Oriental Brewery (OB) have continued to lead the market in

2012 and together they hold 96% of the Korean beer market

Report Insights








• OB has now overtaken Hite as the market leader due to a superior

management system and internal problems within Hite

• Oriental Brewery is strengthening its distribution network across

non-metropolitan areas, where Hite previously held an iron grip

• Increased costs in raw materials, logistics and tax duties have led

average prices to grow in 2012

• Japanese beers such as Asahi and Kirin have made in-roads into the

market thanks to the increasing popularity of Japanese pub-style

restaurants called Izakaya

Report Insights (Continued)








• Off-premise sales have been increasing, with consumers taking

advantage of greater beer varieties and lower prices in supermarkets

• Imported beer continues to increase the choices available to

consumers, with Budweiser and Asahi among the leading players

• Packaging remains standardized in South Korea, with refillable glass

bottles easily leading the market

Report Insights (Continued)








• Data includes volumes from 2008 to 2012 plus forecasts for 2013,

enabling historical, current trend analysis and market segmentation

• Data and analysis of the performance of both domestic and imported

brands and reports on new product activity in 2012

• Analysis of industry structure, reports on company volumes and

contains brewer profiles for major brewers

• Distribution channel data and latest trends in the key sub-channels

• Packaging data including consumption volumes

• Market valuation pricing data, including beer consumption by price

segment or distribution channel and selected consumer beer prices

Report Coverage








Table of Contents

• Market Context

• Legislation and Taxation Tables

• Market Background Briefing

• Current and Emerging Trends

• Segmentation

• Market Structure

• Distribution and Pricing Tables

• Brewer Profiles








• Publish date: 18th Jul, 2013

• Number of slides: 60

• Geographic coverage: South Korea

• Available format: PDF, CD, Hardcopy

• Price for Single User License: USD 6,196

• Price for Site License: USD 6,196

• Price for Global User License: USD 6,196

• Delivery Time: Within 1 business day

• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google

Wallet, PayPal

Report Details








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rapid growth of imported beer in the south korean beer market threatens domestic brands

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