rakuten marketing experience - pyr marcondes - proxxima - omnichannel, omniplayers. os novos players...
DESCRIPTION
Pyr Marcondes fala no 1º Rakuten Marketing Experience sobre os novos players que o multicanal traz para o marketing.TRANSCRIPT
OMNICHANNEL, OMNIPLAYERSOs novos players do Marketing Digital
2
THE CONCEPT
3
4
5
IN STORE
6
Location based techs + Mobile = Beacon
7
8
9
OUT OF STORE
10
11
THE INTERNET OF EVERYTHING
12
13
THE INTERNET WE USE
14
15
16
17
THE INTERNET INSIDE US
18
19
POINT OF SALE
20
POINT OF BUYING
21
EVERY CUSTOMER IS APOINT OF BUYING
ANYTIME ANYWHERE
22
FROM CHANNEL CENTRIC TO CUSTOMER CENTRIC
23
OMNICHANNEL
24
FUCKTHECHANNEL