rak creative portfolio
DESCRIPTION
Creative portfolio of marketing and business development campaigns thru out career stemming 17 years across banking, retail, fmcg, non profit, TMT, HE, IT, agencies and EMEA,TRANSCRIPT
An unconventional marketer with a business,
sales and creative head…..
Rak MistryVisual Portfolio
No ordinary career in marketing but one that has evolved over 17 years - a visual summary of just some of my work.
Education• BSc (Hons) Management
& Administrative Studies – Aston University - 1996
• DipM CIM Diploma in marketing - 1998
• MBA – De Montfort University - 2005
Career & Brands worked for
Samples of creative campaigns/work conducted
Sector Companies/Brands worked for
Banking
Retail
FMCG
Not for Profit
Technology
Agency
On trade promotion organised at
Organising Freshers Fairs, freebies, club nights, student campaigns, events ...
Corporate Logo’s
Print Adverts/Plasma Ads
Corporate Brochure
Organising club, promo VIP nights at DSU...
Account Manager role at sales promotion agency – Hive Online Ltd
Major Reward Program Project• United Biscuits VIP Club Rewards Program -
400 TVR’s – Sept 2010• Negotiated £450k worth of rewards• Dealing with retained UB agency
– Wax Communication• Ever-changing brief • Attained brand permissions for TV advert• Negotiating supplier contracts
– Argos B2B, Dynamic Merchandisewww.mcvities.co.uk\vipclub
Account Managed - Pukka Pies - executed 2 campaigns
- Emma’s Diary - delivered 3 new rewards
New Clients attained - Funmum Maternity- Photobox- Practical Parenting Magazine- Freshers Food Group- OMG (WhSmith, Virgin etc)- ASDA George
- Vtech (Storio on pack promo)- Tilda (2011 – loyalty)
On pack promotions organised - 2.4 million Pukka 50p Off Carlsberg -
35k redemptions! Was asked to increase production from
1 million to 2.4 million packs! - 750k Fresher's 888 Sport promotion
(new client).
Bitdefender Campaigns B2B and B2C
Website Re-Design – Before and After
Some Reseller Campaigns – Datasheets, Emails, Case Studies, Branding