raising your nhs profile and presence with linked in

18th July 2013

Making Connections

Raising your profile. Networking for success, develop

a powerful LinkedIn presence

You’ve been invited to …

• Worlds largest business event/conference

• All your colleagues, bosses, potential employers and everyone you want to impress will be there to talk, share ideas, best practice, collaborate on projects

• You have an opportunity to add real value to the event

Would you want to go?…and keep

going?

5 key reasons why I use LinkedIn

Business development opportunity generation

Because it’s where the people are

Raises my business and

personal profile

Great way of staying in touch with my network

Improves my search engine optimisation

LinkedIn Facts

More than 220 million

members worldwid

e

UK 11 million

members

New member joins every second

Executives from all top companies public and private are LinkedIn

members 6th Largest country in the world

Cant ignore it!

LinkedIn is a powerful way to…

Differentiate

yourself and be found in sea of

competition

Generate an endless supply of opportunities

for you and your company

Share value, files and ideas with connections

Manage your online

reputation and highlight your

strengths

No Autopilot!

3 key things to ask yourself…

1. How many connections do I have?

2. How many recommendations do I have?

3. What is your summary statement?‘These 3 front page stat’s

pretty much determine your LinkedIn prowess and prospect.’

Gitomer

What do I want to say?1. Who’s your audience?

2. What problems/pains/issues do you solve for your audience?

3. How can you convince me you deliver great results/earned the right/credible?The answers above drive your content strategy

Your overall objective?

Be recognised as a ‘Thought Leader’ in your field.

Know Like Trust

The biggest problem with peoples online presence

‘I’ve put some time and effort into it but I’m not getting much

out of it!’2 issues;1. You don’t have a goal or

strategy2. Not sure who are the people in

best position to help me reach that goal

Fundamentals of networking

What’s your networking attitude?‘Sharing information in a reactive and proactive way without expecting anything immediately in return.’

Or to quote the late great Zig Ziglar

Building your connections

• 1st - Your connections• 2nd - Connections of your connections• 3rd - Connections of the connections of your connections.

‘The real power of your network is in the second

degree’

Building a profile that ‘Rocks’

Your Public Profile FundamentalsMake sure your profile is set to full view

Optimising your profile

Headline should be catchy and be key-word rich

Your Public Profile FundamentalsMake sure your profile is set to full view

Include everything you do, including past companies

Give your profile a custom URL (your name)

Include the link to your profile on your email signature

Link to your web site and blog for enhanced SEO3 quality back-links

Optimising your profile

Headline should be catchy and be key-word rich

Your Public Profile

Load your current and past work history with terms you want to be found for

Tips for building your network• Check everyday to see who’s looked at your profile

via the ‘Who’s viewed your profile? and ‘People you may know’ features.

Tips for building your network• Check everyday to see who’s looked at your profile

via the ‘Who’s viewed your profile? and ‘People you may know’ features.

• Browse through and see who you want to connect to• Check which contacts bridge you and the potential

new connection • You can then send them an invitation to connect or

make contact ‘I see we have a number of connections in common…’ or you can see who would be best to make an introduction for you.

• When someone accepts an invitation to connect go to their profile and see who they know

See who they know

Click on their connections

See who they know

Invitations to connect• 1st rule of LinkedIn ALWAYS personalise an

invitation to connect. Too many invites come through where people haven’t bothered to change the standard message.

• If you don’t personalise the message to me it looks like you’re just ‘trawling’ for connections

• Would you walk up to someone at a networking event , just give them your card, say call me then walk off?

Invitations to connect: The lazy way

The default message: Sending this is impersonal, it makes it look like you are trawling for connections

Invitations to connect: The right way

A personalised message:Makes the recipient feel like you value them

Invitations to connect: how to deal with them

• Should I accept every invitation and how do I decide?

In thinking about accepting ask yourself - does the addition of this connection strengthen and add value to my network? If yes, then accept. If no, then reject them politely.• How do I reject the invites I don’t want to

connect with? Its ok to say no and is more polite than simply ignoring them!

Invitations to connect cont…

Hi John, I usually only accept invitations to connect

from people I have already done business with or by introductions and recommendations from others in my network. However I look forward to reading your Tweets and getting to know you better that way.

Kindest regards

Cultivating your networkStatus Updates

Status Updates

Cultivating your network

• Aim to update every day/a few times a week

• Comment on other member connections status updates

• Stay business focused• Be useful/create value

Status Updates

Status updates: Home link…To see

specific updates

• Connections

• Profiles• Groups• Companies• etc

Recommendations

• Accessed via a direct link on your profile and under each of your previous roles or and in a separate recommendations section

• Essential as they establish your credibility; who else says so besides you?

• Great evidence of the value you create• Excellent for improving SEO

Recommendations

To access recommendations click drop-box

Recommendations

RecommendationsVideo

testimonials

Recommendations cont…Here’s some done for me

Keep them current

Aim for a minimum of 10

Don’t be afraid to ask

What’s the best way to get a recommendation?

The best way to get recommendations?• Work hard to earn them! Deliver Value. Only

ask if you think you have earned one.• People will ask them from you. The best test

here is would you give them a reference offline for a job? Or for a tender?

• If someone does recommend you, you can reciprocate, but wait until the next day or so.

• Don’t be afraid to turn down a request, but do it kindly.

Your LinkedIn Secret Weapons

My Groups

Can join up to 50 groups

What’s your group strategy?

Discussions and promotions

Posting strategy

NHS Groups

Groups

Aim to become

key influencer

Create and contribute

to discussions

Post thought

provoking questions

Don’t self promote it turns people off

Thought provoking questions

GroupsAfter 5 days

103 comments!Key Influencer in

Group


12 days152 comments!


4 days32 comments

Profile statistics/who’s viewed

14to 75!

Post questions asking for advice

Top Influencer!

Advanced Search

Advanced Search

One of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone on many criteria

What’s your definition of a high-quality lead?

• Who are the Key Decision Makers you want to find?

• What’s their job title?• What’s their seniority level?• How big is the company?• Are they in specific industries/organisations?

Advanced Search ctd…

Click on see all


Internal referrals from current client

Map the key contacts

Company Search

Company Search

The power is in the 2nd degree connections

Company Search

A great link/way in


Looking for Senior HR professionals in the region


Looks interesting

307 leads

Your ConnectionsThe power is in the 2nd degree connections

LinkedIn Media

Add slideshare content to

your profile

LinkedIn Media

LinkedIn Media

Write down titles of 5 things that you could write about

that demonstrates your personal level of knowledge or expertise and adds value

to your network of connections or potential

connections…

LinkedIn Projects

Use the ‘Projects’ section to promote

events, white papers, free

downloads or to showcase products you are currently

promotingClick the link

LinkedIn Projects

LinkedIn Projects

Use the ‘Projects’ section to promote

events, white papers, free

downloads or to showcase products you are currently

promotingClick the link

LinkedIn Projects

LinkedIn Publications

Click link

LinkedIn Publications

So in summary…

You now know what it takes to

make your LinkedIn profile and presence

ROCK!

The imperatives are…

The 15 imperatives of LinkedIn

• Build a complete profile• Update and engage frequently with

your connections• Recommend others• Solve other peoples problems• Join and participate in groups


• Start your own group• Search companies and harvest new

leads• Respond to everyone who

communicates with you• Set up the slide-share, youtube, project

and publication functions to add value• Change your status regularly


• Put video on your profile• Promote your blog• Add the projects and publications

application to showcase your work• Integrate twitter• Leverage LinkedIn's search power

@LinkedIn.com/in/[email protected]/pdgtips

@pdgclips @ PDG-Performance-Development-Group

Contact me at Performance Development Group

www.performancedg.com

0113 [email protected]

raising your nhs profile and presence with linked in

Education