Raising the profile of Geography

Learning outcomes

• To develop strategies for raising the profile of Geography

Learning outcomes

• To consider ways of raising the profile of Geography

Marketing the department

• What opportunities do you have to market the subject?

• How do you “sell” the subject?• Parents’ evenings/ open evenings• Cross-curricular events/opportunities

Options

• Numbers opting for Geography • How can we influence this number

What about …

• Some of the things we did:• Year 8 Geography team quiz• Geography day/week• Geography ambassadors• Ex students• Student voice• Fieldwork • Celebrate success

Client base

• Consider who might have contact with Geography in your organisation – these are your clients

• How do these groups of people come into contact with Geography

• Reflect on the impression each group forms of the subject

Teaching & Learning

• Curriculum opportunities• Pedagogic opportunities

Marketing tools

• What products come from your department• What does each one say about the subject?• Is there a house style?• Does the house style create the impression

you want?

What next?

• Create a plan – it might look like your subject improvement plan

• Select a number of actions, decide what to do, when, who, how, with what etc

• Monitor and evaluate progress and be prepared to change and add as necessary