Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Raising awareness about Rinderpest through

Communication for Development

Silvia San MarcoAntonello Proto

Partnerships, Advocacy and Capacity Development Division

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

What is ComDev?

« Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change».

World Congress on Communication for Development, Rome 2006

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Pillars

Raising awareness about rinderpest in communities close to labs.

Raising awareness about quite common diseases similar to rinderpest in communities far from labs holding the virus.

Strengthening the role of vets through capacity building.

Communication materials promoting behavioral change.

Raising awareness about Rinderpest through ComDev

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

INFORM TARGET GROUPS ABOUT RINDERPEST

Assess the needs of the target groups

Adapt the message to the needs

Adapt the message to the targeted groups

Multimedia approach

ComDev principles applied to raising awareness about Rinderpest

TARGET GROUPS

Livestock holders, wildlife handlers and community leaders

Governments (veterinary authorities and lab personnel)

Academia (animal scientists)

MATERIALS AND APPROACHES TAILORED TO THE AUDIENCES

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Raising awareness on Rinderpest

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

ComDev methodology activities to be undertaken methodology that will be used schedule and sequence of activities

communication needs and habits of target sociological analysis available resources in the communication

sector

beneficiaries stakeholders/partners approaches and methodologies key messages, channels and tools

objectives activities / targets / results / responsibilities timeframe budget

quantitative and qualitative indicators regular field visits lessons learned capitalization of experiences

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

ComDev tools

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Application of ComDev tools

Participatory videoSierra Leone

Rural RadioGuinea

Regional training on ComDevSenegal, April 2011

The FSCA experience

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Achieving global freedom from Rinderpest through information sharing

Governments (veterinary

authorities and lab personnel)

Academia (veterinary schools

and animal scientists)

Livestock holders, wildlife

handlers and community

leaders

Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy

Thank youSilvia San MarcoAntonello Proto

Partnerships, Advocacy and Capacity Development Division

Communication for Development team