Raise Your Online Business Profile

www.azrights.co.uk

With Applications Like Facebook and Twitter

Introduction

• Web 2.0 Technology– Facebook– Twitter– Blogging– RSS Feeds

www.azrights.co.uk

The Social Media Revolution

• Business model• Why Social media marketing?• Being Strategic

www.azrights.co.uk

Your Business Model

• Stand out from the (very large) crowd– What is your niche

• Know your customers– Who are your buyers– How will they find you

www.azrights.co.uk

www.ip-brands.com

Social Media Marketing

• Death of ‘interruption marketing’• Listen. Engagement• Being helpful & sharing information• ‘Know me, Like me, Follow me’ • Need to keep track – keywords.– gossip, rumours, and other comments

www.ip-brands.com

Online Reputation Monitoring Be Strategic

• Which keywords?• Google Alerts. • Manage Alerts via RSS Feeds. Google Reader.• Twitter search.• How to handle a selling opportunity.

Keyword Research- Keyword Tool

Google Keyword Tool

www.azrights.co.uk

• Monitor The Web• Get E-Mail Updates

Google Alerts

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RSS Feeds

www.azrights.co.uk

• Subscribe to web feeds (e.g. Google Alerts)• Aggregate them using Google Reader

Google Reader

www.azrights.co.uk

Social Media is not a Panacea

• Networking, but online• Another feather to add to your bow• Have realistic expectations

www.azrights.co.uk

Being Strategic Means

• Do not spread yourself too thin• There are a multitude of platforms• You Tube, Twitter, Linked in or Facebook• Maintain a Blog• Focus on your targeted Keywords

www.azrights.co.uk

www.azrights.co.uk

Use Time Efficiently

www.ip-brands.com

Social Media – buzz marketing

• Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”

• Consumer Protection from Unfair Trading Regs

Conclusion

• Learn about different types of social media platforms.

• Learn how search engines find content as it’s basic online literacy that can only help you.

• Good luck.

www.azrights.co.uk