rainmakervt user feedback summary.091311

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[email protected] [email protected] [email protected] Get Clients to Come to You -- Without Leaving Your Desk. Rehearse in our Virtual World. Succeed in the Real One. Results from Results from RainmakerVT RainmakerVT User User Feedback/Evaluations Feedback/Evaluations

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Page 1: RainmakerVT user feedback Summary.091311

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Results fromResults fromRainmakerVT RainmakerVT

User User Feedback/EvaluationsFeedback/Evaluations

Page 2: RainmakerVT user feedback Summary.091311

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When do lawyers use RainmakerVT?When do lawyers use RainmakerVT?• Mixed: most = combo of office, home, travel

• Office: Lunch hour, early a.m.; “prime time”; “night when quiet”

• Home: Weekends, evenings, Sat a.m.

• “Home is favorite”

• “At daughter’s volleyball practice w/laptop”

• Most set aside time vs. hope to make time

• “Just before ‘real world’ application of skill”

Page 3: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions

• “Plausible, realistic scenarios, dialog”

• “Very practical. Seems like work of people who understand lawyers and marketing/sales.”

• “Like the explanations of why answers are right or wrong.”

• “I’m surprised I got so many answers wrong.”

• “Almost a video game”

• “Well done. Overall look, controls easy”

Page 4: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “Very useful, espec Getting Chosen simulations; shows questions to ask to keep things moving forward.”

• “Great product; easy to use.”

• “Things that were most useful were most counter-intuitive”

• “Networking was ‘torture’; now realizes it’s a muscle you can develop”

• “Very insightful”

Page 5: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “Content good; different spin hadn’t considered (despite heavy mktg/sls reading @ former jobs)

• “Aha! moments”

• “Like the whiteboards with key points”

• “Lesson length just about right”

• “Before RainmakerVT, tended to run on and on re: firm attributes, IP skills, experience, degrees. Now know buyer doesn’t care, wants problem to go away.”

Page 6: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “It’s great. I’ve never seen anything like it. Are you looking for investors?”

• “Very engaging. Was able to really stay focused.”

• “True to real-life scenario. Learned why right answer was right.”

• “Answer choices were intuitive, representative of actual behavior. Good job not making answers obvious.”

• “Very accessible. Doesn’t hold your hand.”

Page 7: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “Was skeptical (of networking lesson) since I’m outgoing, but it’s great. Coaching not preachy, lecturing.”

• “Skeptical re: value available from website, but liked it. Huge value in networking event, e.g., set goal, who to approach, how to approach.”

• “Like that it uses our lawyering skills vs. make us learn new ones.”

• “Really valuable; very well done, interesting.”

• “Helps w/comfort level re: things you don’t do often.”

Page 8: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “Broke down into a process things we don’t see as a process...managing steps much easier.”

• “Even an older idiot like me can do this.”

• “Shows how to cut right to the heart of it. Now, fewer ball games, dinners, creating friendships first.”

• “Like 24/7 access from any connection. Very professional.”

• “How to write articles ‘very thought-provoking’”

• “Will help many lawyers: talk business problem vs. law

Page 9: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “Liked short vignettes followed by tests, reinforcement.

• “Many answers ‘close to right’ makes you think.”

• “‘Live’ coaching helpful, kept me engaged.”

• “Non-traditional material, different perspective.”

• “Simulations are realistic, not theoretical.”

• “More useful than lectures; more interactive. Kept me engaged.

• “Topics presented so usefully; stuck with me first time.”

Page 10: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions

• “I’m a 6th-yr lawyer; got a lot out of it; not over my head.”

• “Likely to use Practice Mode to prep < networking events, espec if not comfy w/attendees.

• “Got me thinking of networking events in a different way.”

• “Short bursts, can do 15-20 mins here and there.”

• “Simulations were comprehensive.”

•“Like how whiteboards reinforce key words.”

Page 11: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “RainmakerVT thesis is correct: Sales is critical to dominate industry.”

• “Be in control of the next step.”

• “Lawyers treat networking events as mental break vs. ‘time to be on.’”

• “Like the convenience; can do it when I want it.”

• “Professionally done. Definite recognition of situations specific to lawyers.”

• “Planning module extremely valuable.”

Page 12: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions• “I like the remote access, convenient way to learn.”

• “Presenters very effective, credible guidance.”

• “Interactive is unique. Conceptually, it’s cool.”

• “Substance really good; great ‘how-to’”

• “Enjoyed interactive vs. sitting in a lecture. Hands-on, sort of like a game.”

• “Helpful stuff you may know but don’t think about.”

• “Substantively, it’s really good.”

Page 13: RainmakerVT user feedback Summary.091311

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Lawyers’ Top-of-Mind ImpressionsLawyers’ Top-of-Mind Impressions

• “Liked the simulations; all my instincts were wrong on networking questions.”

• “Content really relevant to my practice; hit home, caused me to be even more interested.”

• “Like that it’s web-based

Page 14: RainmakerVT user feedback Summary.091311

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RainmakerVT Overall Rating (1-10)RainmakerVT Overall Rating (1-10)Rating %

10 0

9.5 2

9.0 148.5 148.0 367.5 127.0 126.5 6

6.0 2

5.5 0

5.0 2

Notable:90% rated 7.0 - 9.564% rated 8.0 - 9.5

Page 15: RainmakerVT user feedback Summary.091311

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Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Good job of taking you thru frequently-encountered real-life scenarios”

• “Simulated conversations excellent, espec in ‘Getting Chosen’”

• “More interactive than other training; different choices and quizzes instead of usual talking heads.”

• “Coaching re: wrong choices. ‘Found myself hoping to get it wrong so I could learn why it’s wrong.’”

• “Engaging, unique, convenient. Safe environment vs. classroom. Logical process.”

Page 16: RainmakerVT user feedback Summary.091311

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Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Learned to make it about the other person. Engaging.”

• “Would choose RainmakerVT vs. personal biz dev coach. More time-efficient than coaching, can do on own time.”

• “Nothing like it; this is a big deal.”

• “Much more useful than I assumed it would be.’”

• “Content broad and deep. In bite-sized pieces.

• “Easy to apply in real world.”

• “Really interesting. Can do it as time permits.”

Page 17: RainmakerVT user feedback Summary.091311

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Get Clients to Come to You -- Without Leaving Your Desk.Rehearse in our Virtual World.

Succeed in the Real One.Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Good mix of situations with which I’m familiar.”

• “Better than most other forms of training I’ve seen.”

• “You’ve got something; expectations in sync with delivery.”

• “Really like short packages.’”

• “Convenient, e.g., while traveling. Valuable; good guidance.”

• “Loved it, especially the Networking Event.”

• “Suggest minor tweaks; content is fantastic, a ’10.’”

Page 18: RainmakerVT user feedback Summary.091311

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Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Content, content, content.”

• “Content, ease of use.”

• “Lots of upside; substance is good.”

• “Great tool, and I can do it on my own time.’”

• “Great for smaller firms. Big firms probably move too slow to take advantage before competition does.”

• “Will definitely use it; very helpful.”

• “Great advice for what it targets - business owners, etc.’”

Page 19: RainmakerVT user feedback Summary.091311

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Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Great content; easy to use.”

• “Great experience; may not agree with everything but even that made me think more about it.”

• “Content.”

• “Love the ‘digestible pieces’; come & go as you want.’”

• “Better than 1:1 coach; no embarrassment re: what you don’t know.”

• “Reassuring, safe environment.”

• “Easy to use at home.’”

Page 20: RainmakerVT user feedback Summary.091311

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Succeed in the Real One.Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “I’m a tough rater (6-7). Avg in-person seminar gets a ‘5’; RainmakerVT content much better, easy to use.”

• “Great experience; may not agree with everything but even that made me think more about it.”

• “Great content; easy to use; convenient; makes me think.”

• “Next Steps meeting simulation was great; flowed really well.’”

• “Great content, very convenient.”

• “Reassuring, safe environment.”

Page 21: RainmakerVT user feedback Summary.091311

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Why did you rate RainmakerVT so Why did you rate RainmakerVT so highly?highly?

• “Content well delivered; well moderated. Better than other training methods I’ve experienced.”

• “Excellent product. Great for people with limited time.”

• “Makes me think about everything.”

• “Easy to navigate.”

• “Anything you make into a step-by-step procedure makes lawyers’ lives simple. Bite-size chunks a good idea.”

Page 22: RainmakerVT user feedback Summary.091311

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Would you recommend RainmakerVT?Would you recommend RainmakerVT?• “Absolutely.”

• “Yes. Every lawyer can use marketing training.”

• “Yes -- but not to lawyers in my field (laughed).”

• “Yes, especially to young lawyers, who don’t think of marketing early enough.”

• “Yes, especially junior lawyers without business, or lawyers moving from BigLaw to SmallLaw, hang out a solo shingle.”

• “Within my firm, yes, but not to competition unless outside my market.”

Page 23: RainmakerVT user feedback Summary.091311

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Would you recommend RainmakerVT?Would you recommend RainmakerVT?• “No. Don’t want competitors to have it. I want their clients.”

• “Yes. Especially senior associate starting to shift from worker bee to bring in biz.”

• “Yes -- but only within my firm; not to competition.”

• “Within our firm, yes.”

• “I would, but not to competition.”

• “Yes, especially to younger lawyers; the sooner the better.”

Page 24: RainmakerVT user feedback Summary.091311

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Would you recommend RainmakerVT?Would you recommend RainmakerVT?

• “Yes. Great content; good price.”

• “Definitely. Would like to see all my partners use it.”

• “Think it should be prerequisite before going to conferences, e.g., ‘before doing X, watch this lesson.’”

• “Within our firm, yes.”

• “I would, but not to competition.”

• “Yes, especially to younger lawyers; the sooner the better.”

Page 25: RainmakerVT user feedback Summary.091311

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What can you apply immediately?What can you apply immediately?• “Next Steps: not put schedule burden on principal; use secretary.”

• “How to collect intell w/o feeling like interrogating. Phrased to invite sharing.”

• “Article-writing. Questioning mechanisms.’”

• “Focus on learning from prospect.”

• “Create a ‘sustainable business conversation.’”

• “Internal market: finding a Champion.”

Page 26: RainmakerVT user feedback Summary.091311

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What can you apply immediately?What can you apply immediately?• “How to do follow-up after initial connection. Distinction between persistence and annoyance.”

• “Act like you’ve already been hired; help them.”

• “Selling process: buyer discovering not ready to buy.”

• “Impact Ladder concept; earn the right to advance”

• “Create a ‘sustainable business conversation.’”

• “Networking event tactics, espec whom to approach.”

• “How to find additional decision stakeholders”

• “Not leave ‘next steps’ to prospect; ‘unburden them’”

Page 27: RainmakerVT user feedback Summary.091311

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What can you apply immediately?What can you apply immediately?• “Advice about creating a niche practice.”

• “How to be a ‘thought leader.’”

• “Set a clear goal before attending networking event.”

• “Opening door to contacts by seeking info for article.”

• “Position myself as thought leader for next trend.”

• “Inserting myself into conversations at events.”

• “Timely follow-up or lose prospect.”

• “Networking: never was comfortable before RVT ideas”

Page 28: RainmakerVT user feedback Summary.091311

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What can you apply immediately?What can you apply immediately?• “‘Elevator speech’ defining yourself; very important.”

• “How to stop wasting time at networking events.”

• “Be an expert on some business topic.”

• “Distinction between a ‘suspect’ and a ‘prospect.’”

• “It’s about them, not me.”

• “Get a specific deadline, but let the prospect set it.”

• “Define business impact in dollars.”

• “How to maximize value from speaking engagement.”

Page 29: RainmakerVT user feedback Summary.091311

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Would you like RainmakerVT - for free?Would you like RainmakerVT - for free?

We’d love to learn your impressions of RainmakerVT.

We’ll give you a 30-day free subscription just for trying it and sharing your candid feedback.

Interested? Send Mike an email at his address below. In the Subject line, put “Trade feedback for RainmakerVT access.”

He’ll get right back to you and explain the process.