BUSINESS PROJECT WORK

WOMENENTREPRENEU

R

TOPIC

SUBMITTED TO- SARJHANA MAM

WOMEN IN BUSINESS

INTRODUCTION

What is an Entrepreneur? “An entrepreneur is some one who is a risk taker and is ready to face challenges.”

What is Women Entrepreneur? “ It may be define as a woman or group of women who initiate, organize and run business enterprise.” Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51 % of the capital and giving at least 51% of the employment generated in the enterprise to women.

“An enterprise owned and controlled by a women having a minimum financial interest of 51% of the employment generated by the enterprise to women” - Government of India “A women entrepreneur can be defined as a confident, innovative & creative women capable of achieving self economic independence individually or in collaboration, generates employment opportunities for others through initiating, establishing and running the enterprise by keeping place with her personal, family & social life.”

Defining Women Entrepreneur : 

ROLE OF A WOMEN AS A ENTREPRENEUR IMAGINATIVE ATTRIBUTE TO WORK HARD PERSISTENCE ABILITY AND DESIRE TO TAKE RISK PROFIT EARNING CAPACITY

ROLE OF A WOMEN AS A ENTREPRENEUR

 WOMEN ENTREPRENEURS OF INDIA "My vision is to grow into a global bio therapeutics company with very innovative and proprietary products and technologies." - Kiran Mazumdar Shaw, CEO, Biocon “Seeing your own production being aired is a great kick and the fact that most of them figure among the top ten TRP rating makes me feel wonderful.” - Ekta Kapoor, Creative Director, Balaji Telefilms "I do not sell products. I sell an entire civilization in a jar." - Shahnaz Husain

WOMEN ENTREPRENEURS OF INDIA : 

Why do Women Take-up Employment? Push Factors Death of bread winner Sudden fall in family income Permanent inadequacy in income of the family Pull Factors Women’s desire to evaluate their talent To utilize their free time or education Need and perception of Women’s Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence

Why do Women Take-up Employment? :

Direct & Indirect Financial Support Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Corporations (SSIDCs)

Direct & Indirect Financial Support :

Yojna Schemes and Programmes Nehru Rojgar Yojna Jawahar Rojgar Yojna TRYSEM (Training and Rural Youth of Self-Employment) DWACRA (Development of Women and Children's in Rural Areas)

Yojna Schemes and Programmes : 

Mahila Grih Udyog 7 ladies started in 1959: Lizzat Pappad Lakme Simon Tata Shipping corporation Mrs. Sumati Morarji Exports Ms. Nina Mehrotra Herbal Heritage Ms. Shahnaz Hussain Balaji films Ekta Kapo Some examples : 

Some examples : 

The aim of UNIDO’s Rural and Women Entrepreneurship (RWE) Programme is to contributeto poverty reduction through entrepreneurship development—with a focus on rural development and gender equality.The essential elements in this Programme are to create a business environment that encourages the initiatives of rural and women entrepreneurs and to enhance the human and institutional capacities required to foster entrepreneurial dynamism and enhance productivity.ApproachBusiness opportunities are not created by external intervention—they arise from markets and entrepreneurial capabilities. The issue is to enable rural and omen entrepreneurs to take advantage of market opportunities.

Rural and women entrepreneurship development Objective

• Strengthening the public administration to make the regulatory and administrative environment more conducive for rural andwomen entrepreneurs.

• Human resource development for increased competitive entrepreneurship, technology absorbing capacities and women’s control over asset management.

• Development of the policy advocacy and the collective self-help capacities of rural and women entrepreneur

The RWE Programme therefore focuses on:

• Improved business performance MSEs owned by rural and women entrepreneurs;

• Increased transformation ofMSEs from the informal to the formal sector;

• Increased number of start-ups. Leading to: Increased income and employment opportunities in rural areas and particularly for women. Main services and methodologies.

The RWE Programme aims at:

• Collective marketing;• Bulk purchasing; • Common facilities, e.g. to share machinery and equipment, warehouse or a vehicle or office facilities;• Group-owned enterprises; • Group lending; • Training programmers.

COMMON PROJECTS SUCH AS:

BARRIERS FACED BY WOMEN ENTREPRENEURS Lack of Confidence Lack of Working Capital Socio – Cultural Barriers

BARRIERS FACED BY WOMEN ENTREPRENEURS : 

Some Famous Women of The Entrepreneur

Dr. Kiran Mazumdar Shaw

1.Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd., who became India’s richest woman in 2004, was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore. She foundedBiocon India with a capital of Rs.10,000 in her garage in 1978 – the initial operation was to extract an enzyme from papaya. Her application for loans were turned down by banks then – on three counts – biotechnology was then a new word, the company lacked assets, women entrepreneurs were still a rarity. Today, her company is the big get biopharmaceutical firm in the country.

Ekta Kapoor

2.Ekta Kapoor, creative head of Balaji Telefilms, is the daughter of Jeetendra and sister of Tushar Kapoor. She has been synonymous with the rage of soap operas in Indian TV, after her most famous venture ‘Kyunki Sass Bhi Kabhi Bahu Thi’ which was aired in 2000 on Star plus.

Neelam Dhawan

3. Neelam Dhawan, Managing Director, Microsoft India, leads Microsoft India. She is a graduate from St. Stephens College in 1980,and also

passed out from Delhis Faculty Of Management studies in 1982. Then she was keen on joining FMCG majors like Hindustan Lever and Asian Paints, both companies

rejected Dhawan, as they did not wish to appoint women for marketing and sales.

6.Priya Paul, she has a bachelor’s degree specialising in Economics from Wellesley College, USA. She entered her family business and is currently the Chairperson of Park Hotels.

Priya Paul

7.Preetha Reddy, Managing Director of Apollo Hospitals, Chennai, one of the largest healthcare conglomerates of India, is one of the pioneer businesswoman of India in the segment of Health Care Industry.

Preetha Reddy

CONCLUSION The role of business Women in economic development is inevitable. Now-a-days women enter not only in selected  professions  but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.

Suggestions :

Suggestions Procedure of getting finance should be simple Effective propagation of programmes and yojna Linkages between product, services and market centers. Encouragement to technical and professional education.

CONCLUSION : 

FOR an emerging technology superpower, India, Microsoft’s topmost priority is “to become relevant” to country’s one billion population. “Microsoft is committed to

helping India and Indians realize their full potential", said Microsoft India managing director Neelam Dhawan. Enterprises, SMB, Consumer have been identified as three

major focus areas of Microsoft India, she said in an interview with Amitabha Sen. “

NEELAM DHAWAN

Microsoft’s consumer strategy is aimed at enabling Indian consumers to embrace a Digital Lifestyle enabled by a rich

constellation of Microsoft products, services & partnerships”, Dhawan said adding that Microsoft will invest in the infrastructure required for the showcase of its products and also provide its retail

partners with marketing support.

AS: Backed up by your long and rich 22-year experience in sales and marketing of IT products, at Microsoft what would be your

macro India agenda priority wise?

ND: Today India is at the brink of becoming a technology superpower. However, to truly achieve our goal,

it is very important for IT to become relevant to each and every Indian.

Our aim at Microsoft is to help realize this goal, and our number one priority is to become relevant to one billion Indians. Microsoft is

committed to helping India and Indians realize their full potential and towards this, we are creating products and technologies which

are relevant to every Indian. Overall, Microsoft India is

specifically focused on three customer segments –

Technology adoption within Indian enterprises is on the rise, and we are committed to helping Indian enterprises build these competitive differentiators by making optimal use of technology solutions, that span the entire spectrum – from the backend servers to the desktop. We are working with organizations across verticals including government, education, BFSI and IT and IT Services to help them ramp up their IT deployments in congruence with their business needs and environments.

   

SMB – Small and Medium Businesses is among the fastest growing segments in India currently. It is very important to provide SMB companies with the tools required to fuel and sustain this growth. Microsoft India has made available products and technologies that have been customized for this segment and have been developed to provide them with the best-of-the-breed solutions. We now have powerful and cost effective solutions in the areas of CRM and ERP in addition to our traditional desktop and server offerings aimed specifically at small and mid sized businesses in India

Consumer – This is an emerging segment for Microsoft in India and we are

focused on helping people realize their full potential through technology, so they can have more fun, get more done and stay connected. Building software that enables devices to connect smartly and enable a “better-together” experience is a part of the value we want to provide people. Overall, we are working with our partners to help people in three areas: helping them get more things done, enabling them to stay in touch with the people that matter in their lives, and simply have more fun.

Enterprises

AS: What according to you is the Indian IT industry’s USP? Is it only the low cost structure, an impression that has been

developed over the years (may be due to the emergence of India as preferred outsourcing destination)?

ND: India’s biggest USP is the quality of its talent. While, cost is an important factor and is definitely one of the reasons for

India’s emergence as the preferred outsourcing destination, it is the talent within the country that is the primary reason for

India’s stronghold in the global IT market. AS: Being in the thick of business, you are well aware of the very poor PC penetration in India. Not only for hardware, much of the expansion in software business, more so for giants like Microsoft,

the PC penetration rate has to be raised as the two are intertwined, What is Microsoft India’s strategy to enhance this penetration? Against this backdrop, how would like to see the

introduction XP Starter Edition in this country as one of boosters? ND: Empowering end users of all levels – from beginners who

have never used a computer to experienced developers – is core to Microsoft’s mission of making technology relevant to people

across the country. We believe that making technology accessible and affordable to all is the key to increasing PC

penetration in the country. Through the Windows XP Starter Edition and our other innovative products and programs, we aim

to provide access to leading, value-based technology that will build skills and open opportunities – specifically for the entry-

level user in developing technology markets.

In just two years, Neelam Dhawan has managed to become Microsoft's face in India as far as her customers

are concerned. And that’s not just because she’s the software giant’s Managing Director for India, but also because she’s a veteran of the IT industry, especially

hardware. While Microsoft India Chairman Ravi Venkatesan thinks long term, it is Dhawan, as the woman directly in charge of the sales and marketing subsidiary, who drives financial targets.Well regarded within both Microsoft and the industry, Dhawan, who started off as a trainee at HCL, is known for being accessible and cutting through lines to directly reach executives in the company. Needless to say, hers isn’t an easy job. “Maintaining work-life balance isn’t easy, especially if you are as ambitious as I am,” she says with a laugh. Although a self-confessed hardware person, Dhawan feels excited about what Microsoft is trying to do in India, and which is not just to sell software, but bridge the digital divide.“There are a set of evolved users in India, both companies and at homes, but the challenge is to get to the middle of the pyramid and I relish it,” says Dhawan. Just the sort of thing, Redmond would be delighted to hear.

NEELAM DHAWANAGE 47/ MD/ MICROSOFT INDIA

It was February 24, 2005. Software giant Microsoft appointed a tough lady to lead. while appointing Ms Dhawan as its managing director, Microsoft top boss in India Ravi Venkatesan said, "Neelam Dhawan is highly respected in the industry and has an excellent track record of managing customer and partner relationships. She brings an exceptional understanding of the changing needs of customers and partners and a wealth of experience in delivering solutions." With 22 years of experience in the IT industry, Dhawan's appointment was not exactly unexpected. She replaced another veteran, Rajiv Kaul, who moved to a key role in the company's headquarters at in the .

Graduating in economics from St Stephen's College, Delhi, she got her degree in management from the Faculty of Management Studies, Delhi University. Dhawan kicked off her career with HCL and in 1996, she joined IBM, where she was vice-president, personal systems group and was also on the company's board of directors. In 1999, she joined Hewlett Packard from IBM India. At HP, she was vice-president of the customer solutions group where she focused on enterprises, the public sector and small and medium businesses for all computing products and services.

Neelam DhawanTitle : No Soft Target

She is among the very few women in a top Microsoft position and she knows what her job entails. Immediately after taking up her post, she drew up a detailed agenda for meeting everyone within the company, after which she planned on meeting customers and others. "I am excited with the opportunity to lead Microsoft India at a very interesting time and look forward to combining my experience with the unique depth of technology and resources of Microsoft to drive customer success." This was how Dhawan described her future role in the world's biggest software company.

THANK YOU

RAHUL SHARMAMADE BY-

51 ,XI-B