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Search Engine Optimization Global Institute Of Technology and Management SEO-Rahul Garg ABC.COM

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DESCRIPTION

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

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Page 1: Rahul Garg-Seo synopsis report | SEO Synopsis Free Download
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Search Engine Optimization

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Search Engine Optimization

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Search Engine Optimization

Synopsis

Submitted to Department of MCA for

Project (MCA 612)

Session 2012-13

Submitted by :- Submitted to :-

Rahul Garg Mrs. ABC

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IDEAL INSTITUTE OF TECHNOLOGY,GHAZIABAD

CONTENTS

1. INTRODUCTION

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Search Engine Optimization

2. OBJECTIVES & SCOPE OF PROJECT

3. SEO PROJECT PROFILE

4. SYSTEM ANALYSIS

5. SEARCH ENGINE OPTIMIZATION PROCESS

On Page SEO Off Page SEO

6. HARDWARE&SOFTWARE REQURIEMENTS

Hardware Requirements Software Requirements

7. TOOLS FOR MEASURING RESULT

1. INTRODUCTION:

SEOis an important tool for any web marketing campaign. It helps to set your website at the position higher than the millions of other websites in response to a

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Search Engine Optimization

search query. We will explain you regarding all the necessary information you need to know about Search Engine Optimization such as:

What is Search Engine Optimization?

SEO Definition

Search engine optimization (SEO) is the process of improving the volume and

quality of traffic to a web site from search engines via "natural" ("organic" or

"algorithmic") search results. Usually, the earlier a site is presented in the search

results, or the higher it "ranks", the more searchers will visit that site. SEO can also

target different kinds of search, including image search, local search, and industry-

specific vertical search engines.

The art and science of raising a web page’s natural search engine rankings. SEO is

broken into two distinct buckets: on page factors and off page factors. On page

factors including such items as: a website’s crawl-ability, internal linking set up,

keyword selection and placement, meta tags, etc. Off page factors being building

link popularity (inbound links) into your website. I believe link building to still be

the single most important part of the SEO equation.

In general, users do not make much use of the lists of favorites or bookmarks

browsers provide systems and rarely directly typed the URL of the page you wish

to go, because he might not know it.

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Search Engine Optimization

Given this dynamic, web positioning strategies are critical . Since on the other

hand, after a search of less than 40% of Internet users reached the second page of

results that provides a search engine, and only 10% check to the third. This is

where it is clear the need to achieve visibility and to achieve this we need to think

like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical

algorithms that undergo analysis hundreds of factors. Each company uses a

different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization

(Search Engine Optimization) or" search engine optimizer "(Search Engine

Optimizer), which gives us a series of clues and techniques to interpret the mode of

operation search engines.

2. OBJECTIVES & SCOPE OF PROJECT

OBJECTIVES:

The SEO is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.

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Search Engine Optimization

The SEO (Search engine Optimization) also refers to the profession and work undertaken by consultants SEO optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The Objective of search engine marketing SEO are:

Increased visits to obtain: Increase the skills of the users of a particular website Increased contacts. Increased sales. Search and investigation of new potential customers. Growth of the mark. Strengthened brand or website.

Future Scope of this Project:

Nothing is perfect in this world. So, we are also no exception. Although, we

have tried our best to present the information effectively, yet, there can be

further enhancement in the Website. We have taken care of all the critical

aspects, which need to take care of during the SEO of the Project. Like the

things this SEO project also has some limitations and can further be

enhances by someone, because there are certain drawbacks that do not

permit the system to be 100% accurate.

3. SEO Project Profile:

Project:- GITM(Global Institute Of Technology and Management)

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Search Engine Optimization

URL:http://gitmgurgaon.com

<meta name="keywords" content="GITM, GITM Gurgaon, Best Engineering colleges in India, Top B-Schools in Gurgaon" />

<meta name="description" content="GITM (Global Institute of Technology & Management) is one of the best engineering colleges in India & top B-schools in Gurgaon, Delhi/NCR. This AICTE approved college is amongst top B-schools & offers best engineering courses based in Gurgaon." />

4.SYSTEM ANALYSIS :

A request to take assistance from information system can be made for many reasons, but in each case someone in the organization initiate the request. When the request is made, the first system activity the preliminary investigation begins. This activity has three parts:

Request clarification

Feasible Study

Request approval

5. Search Engine Optimization Process:

Search Engine Optimization is the ultimate way to take your web sites top of the listings and get a good ranking  in various search engines.

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Search Engine Optimization

The SEO process defined into two way-

1) On Page Optimization

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Search Engine Optimization

On page optimization is long but effective process in optimization. The on page optimization process is standing on some basis like title tags, meta description, keyword density, inbound links and url structure. On page factors are straightly related to the structure of the web sites. Title tag is the main theme of a web site. people and search engines find your site through it. If you put some keyword on title tag it will boost your site’s ranking.

SEO on Page Optimization Tools:

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Search Engine Optimization

Competitors Analysis

Keyword Research

Keyword Placement

Title Creation

Meta Tag Creation

Meta Description Creation

Content Optimization

Keyword Density

URL Structure Analysis

Content Creation

Image Optimization

Sitemap Creation

Use of robots.txt

Doorway Pages

Invisible Text

Cloaking

2) Off Page Optimization:

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Search Engine Optimization

On Page Optimization is the process in which we build Link Of Our website..

SEO OFF PAGE OPTIMIZATION TOOLS:

Search Engine Submission

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Search Engine Optimization

Directory Submission

Article Submission

Press Release submission

Forums Posting

Link Building

One-Way

Two-Way / Reciprocal / Link Exchange

Three-Way

Blogs

Blogs Creation

Blogs submission

Blogs Commenting

Posting Free Classifieds

Google Mapping/Listing

Social Book marking

RSS feeds

Video optimization

8. Hardware and Software Requirement:

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Search Engine Optimization

Hardware:

Processor Pentium-II or higher

Processor Speed 533 MHZ

Hard Disk Space 20 GB (min.)

Ram Memory 32 MB (64 MB recommended)

Software:

Operating System Windows XP/2000

High Speed Internet Connection

9.Tools For Measuring Result:

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Search Engine Optimization

Google Analytics

Google Website Optimizer

Google Adwords

Google’s Search Based Keyword Tool

Google Trends

UltraCart Shopping Cart

1ShoppingCart

Aweber Email Systems

iContact Email Systems

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