About Us:

Rahimafrooz operates

Rahimafrooz operates in three broad segments – automotive after market, power and energy, and retail. While our Group activities are coordinated from the Rahimafrooz Corporate Office (RACO), we have eight Strategic Business Units (SBUs), three other business ventures, and a not-for-profit social enterprise. 

We have strengthened our market leadership at home while reaching out to international markets. Ranging from automotive after market products, energy and power solutions, to a world class retail chain – the team at Rahimafrooz is committed to ensuring best in class quality standards and living the Group’s four core values – Integrity, Excellence, Customer Delight and Innovation.

Our business initiatives are organised through our Strategic Business Units (SBUs):

                Rahimafrooz (Bangladesh) Ltd. (Group Parent Company)                Rahimafrooz (Batteries) Ltd.                Rahimafrooz Distribution Ltd.                Rahimafrooz Energy Services Ltd.                Rahimafrooz Superstores Ltd.                Rahimafrooz CNG Ltd.                Rahimafrooz Accumulator Ltd.                Rahimafrooz Globatt Ltd.                Rahimafrooz Renewable Energy Ltd.                Excel Resources Ltd.

Other initiatives:

                Metronet Bangladesh Ltd. (fibre optical network)                Greyfab and Asiatex                Rural Services Foundation (social development enterprise)

Rahimafrooz has been a partner in the development journey of this nation for more than fifty years now. We set ourselves the highest standards in responsible corporate

behaviour and our passion for success is aligned with the development journey of Bangladesh. We, at Rahimafrooz as an organisation, are committed to playing a leading role in driving growth, prosperity, ethical values and social responsibility. Rahimafrooz Group will continue to serve its customers through unparallel quality excellence and service superiority. Our business success will be complemented by our commitment to the environment, society and community.

Our History:

The Rahimafrooz journey dates back to the early fifties when Late Mr. A C Abdur Rahim founded a small trading company and paved the way for making of one of today’s leading Bangladeshi business conglomerates. Over the decades, Rahimafrooz has grown in size, scale, and diversity. The Group today has seven Operating Companies (SBUs), three other business ventures, and a non-profit social enterprise. As of 2007, the Group currently employs more than two thousand people directly and a further twenty thousand indirectly as suppliers contractors, dealers and retailers. 

The major milestones in Rahimafrooz history can be summarised as below:

                Incorporated in 1954 by Mr. A.C. Abdur Rahim                Distributorship of Lucas Battery in 1959                Exclusive distributorship of Dunlop tyre in 1978                Acquisition of Bangladesh operations of Lucas UK in 1980                First producer of industrial battery in 1985                 Pioneering Solar Power in collaboration with BP in 1985

                First ever battery export – to Singapore – in 1992                Launched Rahimafrooz Instant Power System in 1993                Acquisition of Yuasa Batteries (Bangladesh) Ltd. – in 1994                Attained ISO 9002 certification for RBL operations in 1997                First India office opened in Ahmedabad – in 2000                Awarded “Bangladesh Enterprise of the Year” in 2001

                Attained ISO 14001:1996 for RBL operations                Launched “Agora” – the first ever retail chain in 2001

                Launched Rahimafrooz Energy Service in 2002 – promoting distributed power.                Established Rahimafrooz CNG ltd. in 2003                 Awarded “National Export Trophy” in 2003                Metronet Bangladesh, a fibre optic based digital solution provider for data communication,                  launched in joint venture with Flora Telecom – in 2004

                Received McGraw-Hill Platt Global Energy Award for Renewable Energy in 2004                Received the “Ashden Award” for Sustainable Energy in 2006                The Group celebrated its 50th anniversary on April 15, 2004 with a renewed, enhanced                  commitment to being successful while upholding its core values.                 Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulator limited in 2009.

 

Our Funder

Late A C Abdur Rahim (1915 – 1982)

A man of strict religious values, yet a believer in progressive dynamism, and a dreamer who thought nothing is impossible – Late A C Abdur Rahim overcame numerous challenges and obstacles to become one of the most accomplished entrepreneurs of this country. Born on the 20th of January 1915, he lost both his parents by the time he was a mere seven-year old. Deprived of formal schooling and a typically comfortable childhood, he grew up as a man with strong determination, hardworking diligence, and humane compassion.

Mr. A C Abdur Rahim’s first initiation with business was with his uncle Mr. A C Mohammad in the latter’s trading business in Kolkata. By the early 1940s, Mr. Rahim started small scale commercial trading on his own. He moved to Chittagong in 1947 and stared afresh with very little capital in hand, but with a whole world of courage and faith. In 1950, he established the small trading concern dealing in various items. This proprietary business was formally incorporated on April 15, 1954 as Rahimafrooz & Co. Till date, Rahimafrooz Group commemorates this as its “Foundation Day”.

The childhood hardship and the struggle in his young years only made Mr. Rahim a strong individual, a faithful human being, and a leader full of compassion and humanity. He was a caring father and an affectionate person throughout his life – to his family, friends, and for all the people who worked with him at Rahimafrooz. Whoever, in his lifetime, came in touch with Mr. Rahim, fondly remembers him as a man of tremendous humility, dignity, and trustworthiness. His passion for continuously improving himself

and his business, his strict religious and ethical righteousness, and his dedication to please his customers – are still prevalent in today’s Rahimafrooz culture - shaping the Group’s present and its future.

Today’s Rahimafrooz is a dream that Mr. A C Abdur Rahim turned into reality. The business growth, the social commitment, and the great diversity in today’s Rahimafrooz are the outcome of one lifetime of hard work and compassion from Mr. Rahim. He breathed his last on March 14, 1982 in London. But his work and his virtue have kept him alive forever. May Allah brace him with eternal peace.

Our CSR

As our aspiration statement reads, we want to be the most admired and trusted organisation, by excelling in everything we do, following ethical business practices, and adding value to stakeholders. And we want to achieve all of these while being firmly committed to our social responsibilities. Rahimafrooz Group, with a proud history of more than 50 years, strongly believes in the principle of contributing back to the community where we operate. We strive to add value to the society, its economy, and environment through intelligent efforts and focused initiatives.  

Our CSR vision reads “We are passionate and driven to make a difference in our Community and Environment.” Much of the Rahimafrooz CSR efforts are carried out through its Social Development

Initiative Rural Service Foundation- (RSF-web address http://rsf-bd.org/). The Foundation operates mostly in rural, disadvantaged communities, supporting the rural people to come out of poverty by helping them in generating income for themselves. 

Currently, Rahimafrooz Group is contributing in the following areas:

EducationPoverty AlleviationEnvironmentTransport

Besides, we have always supported many noble initiatives undertaken by different other individuals and organisations. Our pioneer role in supporting people distressed by natural calamities and donation to helpless people on health and education ground– all these are examples of the socially responsive manner of our business.

Rahimafrooz is also a signatory to UN Global Compact. We support the ten principles of the Global Compact in respect to human rights, labour rights, the protection of the environment and anti-corruption.

Our Beliefs:

Ranging from automotive after market products, energy and power solutions, to a world class retail chain – the committed team at Rahimafrooz is committed to ensuring best in class quality standards and living the Group’s four core values – Integrity, Excellence, Customer Delight and Innovation.

Our Aspiration

We want to be the most admired and trusted organisation through excelling in everything we do, following ethical business practices, and adding value to our stakeholders.

Our Quality Policy

We are totally committed to customer delight through operational excellence, innovation and continual improvement of quality.

Our Values

Integrity in all our dealings

The Rahimafrooz team never compromises on ethical business practices. We set high standards of ethics and moral virtue for ourselves. Our commitment to integrity shall never be compromised for the sake of business goals or anything. We firmly believe in religious, ethical, social and legal righteousness and we strictly adhere to those. We are also a firm believer in meaningfully contributing to the community and “giving back” to the society.

Excellence in everything we do

Our pursuit for business success has thrived on a very simple yet powerful philosophy – quality comes first! We have maintained highest quality standards in our operations, processes, products and brands, always keeping in mind that we can’t afford to be anything less than the best. In all our operating segments and in all our work areas, we strive for quality excellence and continuous improvement.

Total commitment to customer satisfaction

It takes months, years, in some cases decades, to win a loyal customer. But it takes only a few seconds to lose one. Rahimafrooz thrives on winning loyal customers through best quality products and service. Most importantly, it believes in keeping its customers loyal though sustained quality, amazing service performance and superior customer relations. Every single decision we make, every single behaviour we demonstrate, must be meant for the satisfaction of our customers.

Thinking ahead and taking new initiatives

We have always tried to stay ahead in terms of thinking, decision making and competition. Our product development, business investment, people processes, technology utilisation etc. stand testimony to this fact. We believe in being creative, innovative, and intelligent risk takers. Challenging the conventional is encouraged in our organisation as long as it is meant to add value to the business and meant to bring positive results for the organisation.

Our Batteries:

 

Rahimafrooz Batteries Ltd. (RBL) is the largest lead-acid battery manufacturer in Bangladesh. The Company, with its market leadership at home and export endeavours to more than 30 countries, is among the leading regional players. RBL manufactures around 300 different types of automotive, VRLA, and customised industrial batteries. The Company’s operations are certified for ISO 9001, ISO 14001 and OHSAS 18001 standards. 

The Company’s manufacturing plants produce a range of products – automotive, motorcycle, and appliance batteries, Industrial (stationary, deep cycle, traction, VRLA) batteries, IPS and UPS batteries, and rectifiers. Lucas and Spark are the leading names in the local automotive battery market while Volta, Optus and Delta are gaining equity as International brands. 

Plant Capacity: Rahimafrooz has state of the art manufacturing plants. We are equipped with all latest technologies with complete air treatment and lead-recycling management. RBL produces different types of batteries to meet the local and international market.

Its capacity in Automotive Battery is 660,000 (N50) units per annum and Industrial Battery is 41 million AH/annum. By the end of 2010, these will increase to 8000,000 (N50) and 120 Million AH respectively. All the products are manufactured following strict quality and environmental standards, and are ensured by international certifications too. Our main product range includes:                Automotive battery                Motorcycle battery                Appliance battery                Deep cycle – Flat plate battery                Industrial tubular battery                VRLA battery                IPS and UPS batteries                Battery for solar systems

Rahimafrooz has different technical collaboration agreements with the Lucas Battery Company, U.K, Technical support Group (TSG), Hawker Batteries, UK, Invensys, UK, Hawker Batteries, UK, Eltek – Norway, AEES – France to ensure the quality of battery.

 

Distributors:

Rahimafrooz Distribution Ltd. 

With a country-wide distribution network of 173 Dealers, 275 Retailers and 101 Lubricant Dealers, Rahimafrooz Distribution Limited (RDL) is the foremost consumer facing SBU of the Group that carries more than ten national and international brands. RDL is the clear leader in its automotive after market and emergency power product categories. 

RDL’s portfolio includes international tyre brands Dunlop, Kenda while it also carries our very own brand RZ Tyre. Our battery brands for the local market are Lucas and Spark. RDL is the exclusive franchisee of the full range of world’s leading lubricant brand Castrol. Through Rahimafrooz IPS, UPS and Voltage Stabiliser, the Company

enjoys clear leadership of the emergency power products market. Besides, it also runs two Automobile service centres in Dhaka and one in Chittagong.

Rahimafrooz Superstores Ltd.

Rahimafrooz Superstores Ltd. 

Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by launching the first retail chain in the country – Agora. With outlets in important locations in Dhaka, and many more coming at key locations in Dhaka and other major cities, Agora is endeavouring to fulfil the everyday needs of the urbanites through fair price, right assortment, and best quality.  

While Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other household, grocery, personal care, and various other products. Having started its journey in 2001, Agora is committed to sustaining and growing as the most trusted, loved, and frequented retail chain.

Rahimafrooz Energy Services Ltd.

 

Rahimafrooz Energy Services Limited was established in the year 2000 as a standby, captive and distributed power solution provider. It is a leading name in the diesel generator industry having a customer base of nearly 700. Its clientele comprise of industrial plants, real estates, hospitals, educational institutions, telecoms, supermarkets, corporate houses and government establishments including the Armed Forces. The company is marketing both diesel and gas generators from Pramac Power Engineering, Italy and Spain, and Mitsubishi Heavy Industries Limited, Japan. Rahimafrooz Energy is also providing Rental Power with both diesel and gas generators.

Moreover, with its fleet of service personnel nationwide the company is ready to cater service to its customers round the clock. We also provide Annual Maintenance Contract to both diesel and gas generator users seeking instant service support.

Rahimafrooz Energy is the Authorized Distributor of GE Consumer & Industrial Lighting, USA and Exclusive Distributor of Wiring Accessories and Low Voltage Protection Devices from Hager, France in Bangladesh.

Located at the heart of Tejgaon Industrial Area, Dhaka Rahimafrooz Energy is equipped with the necessary service facilities and ready availability of stocks for all kinds of organizations and individuals requiring energy related solutions. 

Our Brands  

          

Rahimafrooz CNG Ltd. 

Rahimafrooz CNG Ltd. (RACNG) offers comprehensive solutions for CNG refuelling, conversion, conversion centres, and maintenance. The Company runs state-of-the-art CNG conversion centres offering 1st to 5th generation conversion, and is setting up a wide country-wide network of refuelling stations. It also assists, through equipments, technological know-how, training and marketing, in setting up CNG conversion centres and refuelling stations. 

RACNG is the exclusive representative of conversion kits by Logas Italy and CNG refuelling equipments by Sicom Italy. Its product range also includes Cylinders from Inflex Argentina, Matt Brazil and other reputed, reliable sources.

About CNG:Natural Gas is compressed into cylinder for it to be used as energy in automobiles and other applications. Therefore, it is called Compressed Natural Gas (CNG).

Chemically speaking, CNG is high-pressed methane (CH4). No chemical changes take place while compressing natural gas into CNG. Besides, it is not liquefied. Natural gas is compressed in order to preserve and carry large quantity of gas in cylinders.

CNG has been used in the automobiles since 1940 and over the years, technology has improved and evolved. Recently, use of CNG has increased due to its low cost and environment friendliness.

Why Convert Your Car into CNG?                Save fuel cost by more than 75%                Keep Environment free of CO, CO2 or unburned HC                Avoid Sulphur and Lead residual                Keep your car safe                Improve vehicles life and performance                Reduce the need of vehicle maintenance                Keep the vehicle car Petrol/ Octane enabled

Rahimafrooz Renewable Energy Ltd. 

Transforming the lives of people and lighting up different corners of the country, Rahimafrooz Renewable Energy Ltd. (RRE) has been providing Rahimafrooz Solar solutions for households, agriculture, healthcare, education, rural streets and marketplaces. To date, RRE has lightened up more than 70,000 rural homes in Bangladesh and the Company is endeavouring to do much more in the future.  

 

The abundance, inexhaustibility and non polluting nature of solar energy, have made it right alternative for conventional energy sources, which are getting fast exhausted. So far only a small portion of solar energy is being harnessed for use in solar water heating, solar lighting, telecommunications, medical refrigeration and solar water pumping.

Working closely with Bangladesh Government’s agencies, NGOs, donor and partner organisations, and international agencies, RRE offers a full rage of solar solutions including home lighting, street lighting, heating systems, water pumps, Photo Voltaic (PV) centralised systems, drip irrigation systems, vaccine refrigeration, support for computer and other electronic systems, and a number of other solutions.

In 2009, Rahimafrooz Renewable Energy joined hands with Carbon Planet, Australia and launched Bangladesh Carbon – a CDM based Carbon Trading service for the public and private sectors of Bangladesh. Bangladesh Carbon would facilitate their clean, green and renewable initiatives, projects and programs that are eligible for globally acceptable Carbon Emission Reduction (CER) credits. 

 

Excel Resources Ltd.

Excel Resources Ltd. (ERL) is a leading name for tyre retread. ERL also manufactures and markets emery cloths and abrasive papers. 

About RetreadRetread of tyre is a process whereby new tread rubber is applied on a used tyre casing; if done properly, this process allows similar mileage like new tyres. The process extends longer casing life. Based on the casing, a tyre can be retread up to 3 or 4 times, as long as the casing supports. The retread process is eco-friendly and does not result in environmental pollution. A retread tyre can save up to 50% of new tyre’s cost. 

Every time you buy and use a retread tyre, you help to conserve our valuable natural resources and since retread tyres are less expensive than comparable new tyres, one can save money while helping the environment. This is truly a win-win situation.

Retread is cost effective: The cost of a retread tyre will usually be 30 to 50% less than the cost of a new tyre.

Retread is safe: Retread tyre can be driven at the same speeds, including highway and Interstate speeds, as new tyres, with no loss in safety or comfort.

Retread saves energy: Tyres are basically petrochemical products. It takes almost 100 liter of oil to manufacture one new truck tyre. As the casing of the tyre is reused in the retread process, it takes only 30 liters of oil to produce a retread.

Other Initiatives

Rahimafrooz Group, in a joint enterprise, has ventured into the first ever fibre optical commercial networking backbone in Bangladesh Metronet Bangladesh Ltd. (MBL). MBL provides robust data communication services to private sector offices, financial institutions, ATMs, and many other institutions. GreyFab and AsiaTex are two other businesses that manufacture and export textile and terry towels.

Rural Service Foundation (RSF) is a not-for-profit social enterprise endeavouring to

alleviate poverty and supporting the rural poor. The poverty alleviation model of RSF is based on three basic principles – affordable, replicable, and sustainable. RSF has been helping the rural poor, through programs involving solar home systems, irrigation, bio gas, contract farming, battery powered instant power systems etc. Besides, RSF also runs “Dhaka Project” which is a home to some 600 urban street children, providing them with shelter, education, food, clothing, and care. Supported by Rahimafrooz and a number of generous donors from home and abroad, RSF has a country-wide network with nearly fifty field offices.

Solar Energy Products:

Rahimafrooz Solar deals with the following solar products:

  01.

Solar Water Heaters are available in a range from 100 to 1,00,000 liters to suit the need of both

domestic and commercial users. It can heat water upto 850C and able to provide hot water even

during cloudy days. They are provided with non-corrosive components.

02.

Solar Emergency Lanterns are rugged, durable, and portable and can emit omni-directional light

for at least 3 hours on a single day’s charge. Emergency Lanterns are suitable for both domestic

and commercial establishments like shops, clinics, bakeries, small hotels, offices and banks.

03.

Yard Lighting are used for pathways in gardens, hotels and tourist spots and automatically

switched on at dusk and can emit 4 to 6 hrs of bright light.

04.

Solar Portable Lighting Kit available in several models, is portable with battery back up and

requires no operational costs. Power is available at the flick of a switch, requires least maintenance

and is environmentally friendly. Solar Portable Lighting is very useful for Homes, Banks, Offices,

Shops and construction sites.

05.

Solar Education Kit:

The Educational Kit plays an important role in helping young minds in schools to understand solar

energy. It is a tool enabling the study of the operation of the solar photovoltaic system and

electrical characteristics of a solar module with the following features.

Automotive Batteries for Large, Commercial Vehicles and marine vessels:ne vessels:ne vessels:ne vessels:ne vessels:

 

   Automotive Batteries for small and light vehicles: 

Lucas Hybrid CNG Lucas Hybrid

  Automotive Batteries for Taxis and Cabs: 

Spark taxi Spark taxi CNG

  Automotive Batteries for international market: 

   Industrial Batteries: 

 

Copyright © RAHIMAFROOZ. All Rights Reserved

 

 

Rahimafrooz IPS is the ideal power back-up system for continuous power supply during the failure of main power grid line. 

In addition to the stylish new looks and distinct product features, Rahimafrooz IPS incorporates the state of the art inverter technology and the built-in Centre Processing Unit that continuously monitors and controls the automatic functions of the IPS. Rahimafrooz IPS are designed to meet power requirements for home and office

appliances like light, fan, audio visual equipment, fax, PABX, etc. and can be plugged in directly with the main supply.

Rahimafrooz IPS is available from 250 VA to 10.00 KVA models.

Unique Features: • Two hours of continuous power back-ups on selected models • Built-in over load and under voltage protection • Fully Automatic • Requires no Fuel • No Noise 

Volta 250 VAION

2.5KVA

 

DB Sine wave 800

Jumbo 6.0

KVAVLX-

600 VA

 

Radiant 350

Jambo 10.0 KVA

Volta 400 VA

Lubricants

Castrol, the world’s leading lubricants, has entrusted Rahimafrooz Distribution Limited to market and promote the entire range of Castrol automotive and industrial grade products in Bangladesh

Castrol began its journey in 1899 in U.K and for more than 105 years Castrol is a world leading lubricant serving in more than 155 countries with its consistent product quality and superior performance. The Castrol’s world known products are Magnatec, GTX GTX CNG, Motor Oil, RX Diesel, CRB, Diesel Oil, Active 4T, Long life Coolant, Grease and Gear Oils in Automotive category and Alpha SP, Hyspin VG, Magna, Duratec L, Perfecto, Aircol PD in industrial product category. 

With the inclusion of Castrol, Rahimafrooz has strengthened its market leadership position. The company operates through the most well connected nation wide network with seven own sales and service centers and more than 300 dealers and retailers across the country  

Castrol Motor-oil

Castrol Rx-diesel

Castrol Magnatec 

Castrol Hipress-EP-140

Castrol Hipoy-EP-90

Castrol GTX-CNG 

Castrol GTX-20W-50

Castrol Diesel-oil-40

Castrol CRB-25w-50 

Castrol Coolant

Castrol Break-Fluid