rachel elsberry 2016 resume-pdf

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Rachel Elsberry 1100 Alden Drive, Austin TX 78758512.699.7054 [email protected] Corporate Communications, Public Relations, Brand and Project Manager Storyteller•CommunicatorConnector •Communications Professional with an impressive career in corporate communications, boutique public relations and television news. •Experienced manager of people, projects and plans with the ability to handle multiple moving pieces and personalities. •Successful at garnering repeated positive press placement for multiple large and small clients. •Keen understanding of both the traditional and social media landscapes with more than a decade of experience as a television newsroom manager and journalist. •Distinguished by numerous journalism and public relations awards. •Dynamic presenter and pitch person in front of large and small groups. ______________________________________________________________________________________________________________________________ CORE COMPETENCIES AND SPECIALITIES •Event planning and project management • Speech and presentation writing •Press release writing and servicing •Content creation and management •Product launches and grand openings •Video production and editing •Social media savvy •Strategic management skills •Media coaching and brand development •Storytelling and conceptualization RELEVANT RECENT EXPERIENCE MOROCH PARTNERS Austin, Texas, May, 2014-December, 2015 McDonald’s Sr. Communications Specialist Lead public relations and communications for more than 65 locally owned McDonald’s restaurants. Provided crisis communications management, media and spokesperson training and event planning services. Developed and maintained annual public relations plan and budget. Lead monthly Public Relations and Social Media meeting with McDonald’s Co-Op PR Committee composed of McDonald’s regional corporate executives and McDonald’s franchise owners where monthly and quarterly initiatives were presented along with results, key-learnings and recommendations Secured local and national media impressions Developed and maintained relationships with key media and bloggers Developed and maintained relationships and worked collaboratively with key influencers and influential organizations affecting the clients’ business including but not limited to: local and state government agencies and personnel, health, community, civic organizations and minority community leaders Consulted owners and managers on personal brand development Managed and maintained social media accounts Planned and executed major events including a 120+ guest banquet for the RMHC Scholarship annually **Received award nomination from PRNews Digital Communications Awards in the Crisis Communications category in 2015. PICKIE PIE PRODUCTIONS Austin, Texas 2009-Present Founder, Boutique PR and Video Firm Provided public relations services, event management, product launch planning, grand opening planning and execution, and video production services to clients on a contract basis. Clients included Fleming’s Wine Bar and Steakhouse, Bonefish Grill, Piranha Killer Sushi, Kinichi, Cover 3, Starling Eyewear, Dagar’s Catering, DNA Events, The Dress Shop, Stars in Your Eyes Optical, Rebel Pizza Bar and Soigne’ Boutique.

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Page 1: RACHEL ELSBERRY 2016 RESUME-PDF

Rachel Elsberry 1100 Alden Drive, Austin TX 78758•512.699.7054

[email protected]

Corporate Communications, Public Relations, Brand and Project Manager Storyteller•Communicator•Connector

•Communications Professional with an impressive career in corporate communications, boutique public relations and television news. •Experienced manager of people, projects and plans with the ability to handle multiple moving pieces and personalities. •Successful at garnering repeated positive press placement for multiple large and small clients. •Keen understanding of both the traditional and social media landscapes with more than a decade of experience as a television newsroom manager and journalist. •Distinguished by numerous journalism and public relations awards. •Dynamic presenter and pitch person in front of large and small groups. ______________________________________________________________________________________________________________________________  

 CORE  COMPETENCIES  AND  SPECIALITIES  

•Event  planning  and  project  management       •  Speech  and  presentation  writing  •Press  release  writing  and  servicing       •Content  creation  and  management  •Product  launches  and  grand  openings         •Video  production  and  editing  •Social  media  savvy           •Strategic  management  skills  •Media  coaching  and  brand  development       •Storytelling  and  conceptualization  

   

RELEVANT RECENT EXPERIENCE MOROCH PARTNERS Austin, Texas, May, 2014-December, 2015 McDonald’s Sr. Communications Specialist Lead public relations and communications for more than 65 locally owned McDonald’s restaurants. Provided crisis communications management, media and spokesperson training and event planning services. Developed and maintained annual public relations plan and budget. Lead monthly Public Relations and Social Media meeting with McDonald’s Co-Op PR Committee composed of McDonald’s regional corporate executives and McDonald’s franchise owners where monthly and quarterly initiatives were presented along with results, key-learnings and recommendations Secured local and national media impressions Developed and maintained relationships with key media and bloggers Developed and maintained relationships and worked collaboratively with key influencers and influential organizations affecting the clients’ business including but not limited to: local and state government agencies and personnel, health, community, civic organizations and minority community leaders Consulted owners and managers on personal brand development Managed and maintained social media accounts Planned and executed major events including a 120+ guest banquet for the RMHC Scholarship annually **Received award nomination from PRNews Digital Communications Awards in the Crisis Communications category in 2015. PICKIE PIE PRODUCTIONS Austin, Texas 2009-Present Founder, Boutique PR and Video Firm Provided public relations services, event management, product launch planning, grand opening planning and execution, and video production services to clients on a contract basis. Clients included Fleming’s Wine Bar and Steakhouse, Bonefish Grill, Piranha Killer Sushi, Kinichi, Cover 3, Starling Eyewear, Dagar’s Catering, DNA Events, The Dress Shop, Stars in Your Eyes Optical, Rebel Pizza Bar and Soigne’ Boutique.

Page 2: RACHEL ELSBERRY 2016 RESUME-PDF

MEDSTAR TELEVISION National Syndication 2009-2011 Freelance Medical Syndicated Program Producer Enterprised, produced and wrote cutting edge medical technology, human and pet health segments which aired across the country on local news stations and WebMD. NEWS 8 AUSTIN Austin, Texas-2001-2009 Executive Producer/Special Projects & Reporter Managed, planned and produced all special coverage, election coverage, documentaries and long-form programs for a local 24-news channel. Initiated, developed and branded franchise segments. Trained reporters and producers in monthly workshops. Implemented multiple initiatives involving station identity and brand. Played a pivotal role in development of a mission statement and station goals. Involved in the hiring of associate producers, producers and executive producers. Delivered annual performance reviews. Worked with sales and promotions to develop content for sponsorship. Received a number of awards including: Emmy nominations from the Lone Star Emmy Chapter for a one-hour weather documentary called Texas Flood and another on the anniversary of the Tower Shooting at the University of Texas at Austin, the Texas Associated Press Broadcasters first and second place award for “Best TV Special” for Division II, “Best Series in Texas” Award for Division II, “Best Documentary” for Division II, Honorable mention for Best Feature, the USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism and the Regional Edward R. Murrow Award for Continuing Coverage of Hurricane Katrina, an Edward R. Murrow for Writing for a documentary on the Tower Shooting.

OTHER EXPERIENCE

Brain Box Productions, Inc. November 2006 Freelance Field Producer-The Marriage Boot Camp WJBK-TV Fox 2 Detroit, Michigan-1998-2001 Line Producer, Field Producer WEYI-TV NBC 25 Flint, Michigan-1997-1998 &2000 Senior Producer, Medical Producer & Free-lance Reporter KXAN-TV NBC 36 Austin, Texas-1995-1997 Producer, Field Producer, Assistant Producer, News Intern

EDUCATION The University of Texas at Austin Journalism and Government 1991-1995 Alvin Community College Associates in Television Production, May 1991 Deans List and Scholarship 1990-91

CONTINUING EDUCATION The Poynter Institute Managing People and Plans for Breaking News and Beyond, August 2006 Best Practices in Journalism-Political Coverage Workshops Putting the Pulse in Politics Workshop July, 2002 Bringing it All Together Workshop July, 2003 Covering the Home Stretch Workshop July, 2004 RTNDA News & Terrorism Workshop in Austin, January 2005 RTNDA & Promax Ratings Road Show in Dallas, July 2004 RTNDA Conference in Las Vegas, April 2004 RTNDA Leadership Seminar in Austin, July 2003

Page 3: RACHEL ELSBERRY 2016 RESUME-PDF

Time Warner Cable Step Up to Leadership 18-week Course May-October 2003 University of Texas at Austin Continuing & Extended Education Program Successfully Managing Conflict May, 2001 Developing Interpersonal Skills June, 2001

AFFILIATIONS Austin Media Mavens June 2014-Present Ronald McDonald House Central Texas Advisory Panel January 2015-Present PRSA-AUSTIN CHAPTER January 2015-Present International Association of Business Communicators January 2013-January 2014 Greater Austin Chamber of Commerce August 2012-August 2013 NATAS Lone Star Chapter, Charter Member May 2003-May 2006 2006 Regional Vice President 2005 Regional Vice President RTNDA March 2004-2005