Rachael Rachael

RayRay

http://www.evancarmichael.com/Famous-Entrepreneurs/1506/summary.php

Emily Haubenstricker

5th Hour Business

Introduction RR

Biography RR

Lesson 1 RR

Lesson 2 RR

Lesson 3 RR

Lesson 4 RR

Lesson 5 RR

Quote 1 RR

Quote 2 RR

Quote 3 RRRachael Ray

Intro

duct

ion

Intro

duct

ion

Known for having an engaging

Known for having an engaging

and enthusiastic personality

and enthusiastic personality Five key qualities:

Five key qualities: Fun: likes to have fun, be fun

Fun: likes to have fun, be fun

Accessible: simple techniques

Accessible: simple techniques

Practice: success can be obtained

Practice: success can be obtained

on your own terms

on your own terms Optimism: engaging, faces

Optimism: engaging, faces

challenges head-on

challenges head-on Flexibility: open to new

Flexibility: open to new opportunities opportunities

Rachael RayRR

Biog

raph

yBi

ogra

phy

Rachael Ray

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Rachael Domenica Ray, born August 25, 1968,

Rachael Domenica Ray, born August 25, 1968,

Glenn Falls, NY

Glenn Falls, NY Background from Italy and Louisiana

Background from Italy and Louisiana Never had professional training but family owned

Never had professional training but family owned

many restaurants in Cape Cod, Mass.

many restaurants in Cape Cod, Mass. Travelled to New York, NY, for job, moved back to

Travelled to New York, NY, for job, moved back to

Lake George after a few years

Lake George after a few years Became food buyer for Cowan and Lobel, given

Became food buyer for Cowan and Lobel, given

title “chef”title “chef”

Eventually broke away, started her own business

Eventually broke away, started her own business

Less

on 1

Less

on 1

Keep Your Fire Fueled by

Keep Your Fire Fueled by

Having FunHaving FunLoves what she does, knows how to have

Loves what she does, knows how to have

funfun

Wanted to keep it simple—main key in

Wanted to keep it simple—main key in

large fan baselarge fan base

She has fun while cooking and is

She has fun while cooking and is

comfortable with what she does

comfortable with what she does

Rachael Ray

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Less

on 2

Less

on 2

Make Yourself Accessible To

Make Yourself Accessible To

Your Customers

Your CustomersShows herself doing everyday cooking

Shows herself doing everyday cooking

(opening cans, chopping veggies)

(opening cans, chopping veggies)No perfect or flawless kitchen

No perfect or flawless kitchenEasy and affordable ingredients from

Easy and affordable ingredients from

plain groceriesplain groceries

Personal brand based on everyday life

Personal brand based on everyday lifeRachael Ray

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Less

on 3

Less

on 3

You Do Not Need to Be a Pro

You Do Not Need to Be a Pro

to See Your Business Grow

to See Your Business Grow

No formal training—learned by watching

No formal training—learned by watching

and helping in family’s restaurants

and helping in family’s restaurantsDidn’t need expensive training to

Didn’t need expensive training to

become great: it’s proven!

become great: it’s proven!Experience that she received proved

Experience that she received proved

ignorant critics wrong

ignorant critics wrong

Rachael Ray

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Less

on 4

Less

on 4

Learn to See a Problem for

Learn to See a Problem for

its Potentialits PotentialHer prepared meals at Cowan and

Her prepared meals at Cowan and

Lobel sold wellLobel sold well

She knew there was a problem, she

She knew there was a problem, she

offered a solution

offered a solution

Problem: no time and no knowledge of how

Problem: no time and no knowledge of how

to cookto cook

Solution: created “30-Minute Meals” class,

Solution: created “30-Minute Meals” class,

taught class herself

taught class herselfRachael Ray

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Less

on 5

Less

on 5

Success Comes Hand in Hand

Success Comes Hand in Hand

with Sacrificewith SacrificeBeing an entrepreneur doesn’t mean time

Being an entrepreneur doesn’t mean time

off, different hours, or being home at will

off, different hours, or being home at willHave to sacrifice to get ahead:

Have to sacrifice to get ahead: Adapt to changes

Adapt to changes Take advantage of situations

Take advantage of situations Be open to new ideas and opportunities

Be open to new ideas and opportunities

Rachael Ray

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Quot

e 1

Quot

e 1 That’s why I don’t wear a chef’s

That’s why I don’t wear a chef’s

coat. I don’t even wear an apron.

coat. I don’t even wear an apron.

At home, I wipe my hands on my

At home, I wipe my hands on my

coat, I burn my fingers, and it

coat, I burn my fingers, and it

doesn’t look perfect. But it is my

doesn’t look perfect. But it is my

food. It’s the real deal….I’m

food. It’s the real deal….I’m happy that way.”

happy that way.”-Rachel Ray--Rachel Ray-

Rachael RayRR

Quot

e 2

Quot

e 2 You have to be open-minded

You have to be open-minded

when those early opportunities

when those early opportunities

present themselves. Take

present themselves. Take advantage of them whether

advantage of them whether

they’re going to make you a lot

they’re going to make you a lot of money or not.”

of money or not.”-Rachael Ray--Rachael Ray-

Rachael RayRR

Quot

e 3

Quot

e 3

My life has been a total accident

My life has been a total accident

– a very happy wonderful

– a very happy wonderful accident that I didn’t and

accident that I didn’t and couldn’t have planned.

couldn’t have planned.””-Rachael Ray--Rachael Ray-

Rachael Ray

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